Direct marketing one of the fast-growing sectors of the US economy. The purpose of direct marketing is to generate response and transaction with target customers though direct communication. Direct marketing is more than just direct mail and mail-order catalogs, it involves a variety of activities such as; direct selling, telemarketing, Internet, print media, and database management. The article above clearly justifies advantages and disadvantages of direct marketing and as we can see it has more advantages then disadvantages. Direct marketing plays a huge role in the IMC programs of consumer-product companies and B2B markets. Direct marketing techniques not only used to inform potential customers about a new product/service but also to distribute product samples.
What Is Visual Social Media Marketing (And How Does It Raise Engagement)?
Emiliya Ravkina's insight:
Social media became one of the most important media tools in marketing. Social networking is one of the ways to raise customer engagement with a brand or a company by posting, twittering videos and pictures on company's fan page. Customers can now comment on companies pages what makes the connection between a brand and customer closer then ever. Visual social media is most effective way to connect with customers,stats show that 90% of information transmitted to the brain is visual and 40% of people respond better to visual information than text.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.