IMC Projects
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MKT 570

MKT 570 | IMC Projects | Scoop.it
Ly My Linh 11503612
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Loved the photos from the Canberra Flower Show!

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Intergrated Marketing CommunicationS

Intergrated Marketing CommunicationS | IMC Projects | Scoop.it
Integrated Marketing Communications (IMC) is an important marketing approach to  establishing a brand with messaging that conveys the resources and ideas across  many social networking platforms to...
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Really enjoyed this site.

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GROUP ASSIGNMENT TITLE: A) The customer initiated marketing communication model by Duncan (2005) (see interact). Investigate this in relation to the rise of social media and even citizen journalism...
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Good work.

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