A very interesting article, greatly detailed and covered many aspects of a successful promotional program.
Unless a company has a well established promotional program, they cannot expect to successfully promote their offered product or service to its consumers. And furthermore, reach company goals/ objectives within a desired time frame.
In order to achieve promotional objectives, a company must first set objectives and goals to a standard which is realistic, specific, and measurable.
Unless objectives are realistic, a comany cannot expect to achieve these promotional objectives within a set budget and timeframe.
Unless objectives are specific it can become unclear to a company over time, exactly what they had set out to achieve in the first place.
And unless objectives are measureable,how can a company realistically translate the success of their promotional efforts.
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