More than half of Australian companies plan to increase their marketing budgets this year, while 71% plan to boost their digital marketing spends, according to a new report.
PHAM THU NGA's insight:
This article is relevant to the IMC concept.
As reported from the article, " More than half of Australian companies plan to increase their marketing budgets this year, while 71% plan to boost their digital marketing spends,overall marketing budgets will jump 23% in 2013, while digital marketing budgets will hike 28% according to a new report." , that is considered a substantial jump.
Their objectives are to increase the consumer engagement and communication through digital investment, email marketing, mobile markeing , paid search, video advertising and so on.
And I agree with this statement" “With the availability of targeting technology there’s a real opportunity for marketers to be more intuitive and capture the consumer’s attention wherever they are.”"
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