Direct marketing, unlike indirect marketing, directly reaches the target customer without intermediate distribution channels. Examples of direct marketing channels include direct mail, media advertising, door-to-door sales, and telemarketing.
Penny Liu's insight:
I recently had an intense discussion (a bit like friendly arugment) with a friend.we had some doubts about direct marketing. then I looked up online, try to make a point here. I would say all the marketing strategies have advantages and disadvantages. and this is really worth to discuss. SO - what's your point of view on Direct marketing ? and does this article changes your thought? to be frank with you, it did change my thought. well, i blamed my bad experience in direct marketing.
I think the topic pretty much tells the key point - trends to define marketing. the traditional paper mail direct marketing is now moving to a new level, new tec and media provide a new trend for direct mail marketing. From a direct mail standpoint, near-field communication and a smartwatch could make the couponing experience much more friendly! please do share with me your thought and option!? and how you experience new trend of direct marketing personally?
If you are contemplating a mix of marketing communications tools then you likely realize that using a variety of communications techniques can be more effective than using a "one-size-fits-all" strategy.
Effective Marketing communication mix is important! this article focus on how to developing effective marketing communication mix. I am impressive, it is clear and easy to understand. most of all it will directly link back to what we have learn from class. there are 5 steps in this article. however, Identify each step in different case might be tricky. please do have look the "tips and warning" & "Related Searches" at the end of artcile. hope it will helps : )
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