This article depicts the discussion on branding within the corporate world and the importance of understanding branding for success. The discussion varies in focus from small businesses to muti-national corporations with different cash assets.
The article states that brand identity is what makes the brand recognised and sets them apart from other brands which are similar or connected. Brand identity means that the company must be engaging as it plays big part on how people perceive the brand in general.
The next step discussed in the article is effective brand strategy as communication in relation to behaviours and actions must be clear and percise; otherwise the strategy is highly likely to unsucceed. The last part of the article is signifiantly focused on branding itself such as customer loyalty and awareness through the strategy of various marketing campaigns.
Keeping Employees Motivated Through Transition Forbes Before I get to my tips for keeping the troops motivated through integration, I must add one huge caveat: it's important to remember that although things will be changing, do not deviate too far...
This article is about consistently motivating employees in efforts of trying to make them work more effectively. Leaders of big and small organisations can learn from this article and gather techniques. The techniques will lead on to a successful working environment and employees being self motivated.
Image via shutterstock Over the last decade, the incorporation of search into the online shopping experience has led to a savvier generation of consumers w.
Onnie Wongchanon's insight:
This article focuses on the retail industry and how they maximise their budgets for paid search. However this article does not have much on planning and or measuring the success. Nonetheless a really good read. This article’s provides 5 steps in which retailers should take in order to effectively allocate the budgets.
Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank.
The "Intelligence Report: Social Platforms" found that the visual component of Instagram has helped the platform grow to 100 million users with the average luxury brand having 100,000 followers. Other visual platforms such as Vine, Pinterest and YouTube have grown significantly and continue to be platforms for brands to deeply engage with consumers.
"For all the mindshare that it occupies, social media ultimately drives very little ecommerce, less than 0.25 percent, and site traffic, less than 3 percent, for prestige brands," said Danielle Bailey, research lead L2 Think Tank, New York....
The article is based on Instagram and how it has registered consumer engagement significantly more than the social media websites Facebook, Vine, Pinterest and Twitter. Instagram's visual component developed a platform for users as it increased to 100 million users with general luxury brands having up to 100,000 followers. Current users are highly engaged with brands which do not contain any official presense on Instagram which means that there is a strong visual presense on the social media website. Brands such as Chanel, Prada, Gucci, Louis Vuitton and Michael Kors are popular hashtags on Instagram. Other visual platforms such as YouTube, Pinterest and Vine have also developed dramatically and are still engaging brands with consumers. However other social media websites such as Pinterest and Vine, Instragram are also still consistently used as a platform to connect with consumers.
This article discusses the reasoning behind why consumers buy products or services. The key factor explained in the article is that emotions play a large role on deciding whether the customer wants to make a purchase or not at that state of time. Emotionally responding to marketing materials is one of the key signs that can assess whether to make a purchase or not.
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