Boundless' free textbooks and study tools makes education more affordable, accessible, and effective for students and professors.
Penny Liu's insight:
this article explained the role of social media in IMC. the power between consumer engagement and public relations are strong. Social media is the best way to perform IMC concepts such as Communications Tools, Promotional Tools and Integration Tools. it also has great impact on brand focus. Is there any other IMC concepts that i have missed out that you find it really interesting?? share with me : )
Wendy Clark, senior VP-integrated marketing communications and capabilities at the Coca-Cola Co., gave a presentation at the AdAge Digital Conference where she talked about how social media has completely changed the game for marketers. Though she was using her own multi-billion dollar company as a reference point, much of what she said applies to marketers at every level, from individuals promoting their own talents to small businesses and on up.
from pevious article reading, I have noticed that coca colas has really strong and big accomplishment in IMC. through coca cola case study - it shows us the elements and tools of IMC. I was a bit confused about IMC concept, have no pervious knowledge of marketing.....
however, this article mentioned how coca cola use IMC concepts to achieved excellence relationship with consumers. highlight of this article also included how massages delivery and received!
too bad the example doesnt have much details. would like to see more examples...perhaps I should start looking for something lack of IMC concepts and how it might affects??
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.