When companies settiing goals in the businees, they have to look at IMC approach for companies to be coperate any other main issues to setting the goals. There are many IMC campaign which can help with the increasing brand awareness, generating sales and reinforcing repeat purchases. Planning is important in a business, for IMC there is also the plan of which people need to follow by looking at the strategies and IMC Objectives.
I think to be able to sell your products is how well your companies rising in campaign and advertising. The easy steps is to keep things simple because then consumers would be able to understand more about the products themselves. Another important thing is "Make it memorable," so that companies products or services would be in consumers mine when and it easy for consumers to recap on your products after they remembered them. As emotion attachment are important for brands to be successful at this.
I do agree with this article that we need to engage to customers to be able to know the feedback of what customers think of our products. It is also for company to be able to contact and give detials about new promotions or new launch products when engaging with them. Therefore, company will be able to know what IMC program is about.
As noted in a number of recent market research reports (Canadian Business Sustainability Challenges 2012; Unilever’s Five Levers for Change; RILA’s 2012 Retail Sustainability Report), communicating the benefits of sustainable behavior so it...
Neungy Kung's insight:
"Communicating the benefits of sustainable behavior so it resonates on a personal level with consumers, consequently sparking a change in action, is one of the primary challenges companies face today." By looking at this I think the word "sustainibility" is true because this will help to change the looks of the brands. Brand have to show they cares and concerns about consumers, society and environmentally friendly issues. Now a day, when brands go green, consumers would likely to take attention to it as people are concerning whether products will harm the environment or not.
However, this is not only important when communicating your brand messages to your consumers, but also when it comes to dealing with other businesses too. Another of my involvements, with a client looking to raise money, ...
I think it is important for company to be able to get the messages across to consumers. This mean company have to think carefully about what they going to tell consumers about their products or brands. When companies are able to grabing consumers attention, then it easy for the companies as consumers wanted to find out more infromation about the products and brands. However, another things which will be needed is client looking to raise money. How brand saw itself, encourage future meeting and fundings.
I agreed with this article which brands need to be able to send message across to consumers. This will leads to what consuners think about our brand so we will be able to add values to our brand as when consumers command more we just be prepared and produced what consumers need so we do get the most out of it.
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