IMC Milestone II
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IMC Milestone II
content about IMC week 1 - 5
Curated by Neungy Kung
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Rescooped by Neungy Kung from Dussions for Milestone 2
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Setting Goals - Integrated Marketing Communication

Setting Goals - Integrated Marketing Communication | IMC Milestone II | Scoop.it
Boundless' free textbooks and study tools makes education more affordable, accessible, and effective for students and professors.

Via Wit Kritcharoen
Neungy Kung's insight:

When companies settiing goals in the businees, they have to look at IMC approach for companies to be coperate any other main issues to setting the goals. There are many IMC campaign which can help with the increasing brand awareness, generating sales and reinforcing repeat purchases. Planning is important in a business, for IMC there is also the plan of which people need to follow by looking at the strategies and IMC Objectives.

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Wit Kritcharoen's curator insight, April 9, 2013 5:33 AM

I think the objective in the planning of IMC is vary sagnificant, as it serve important fucntions as communications devices, as a guide to planing the IMC program can deciding various alternatives, and for measurement and evaluation. so,the ultimate goal of IMC is to unite all aspect of marketing communication so they work togather seamlessly and harmoniously.

Vana Chatikavanij's comment, April 9, 2013 6:30 AM
"Integrated marketing communications can be used to develop brand awareness, increase consumer demand and change beliefs towards a product." I do agree with this message within this article. I do think that IMC help to create all of these aspect and to be able to success, companies should consider planning IMC program by taking all aspect of communication in marketing to combine and create a strong aim for the company.
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Branding Strategy Insider | Brand Messaging For A Strong Emotional Response

Branding Strategy Insider | Brand Messaging For A Strong Emotional Response | IMC Milestone II | Scoop.it
Neungy Kung's insight:

I think to be able to sell your products is how well your companies rising in campaign and advertising. The easy steps is to keep things simple because then consumers would be able to understand more about the products themselves. Another important thing is "Make it memorable," so that companies products or services would be in consumers mine when and it easy for consumers to recap on your products after they remembered them.  As emotion attachment are important for brands to be successful at this.

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Wit Kritcharoen's comment, April 9, 2013 5:57 PM
I agree with this article, as if companies want to gain a strong emotional response, their massage to their consumers have to be memorable, simple, Mirror the Target Market's Values etc.
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The importance of great customer engagement | PAI Blog

The importance of great customer engagement | PAI Blog | IMC Milestone II | Scoop.it

Via Wit Kritcharoen
Neungy Kung's insight:

I do agree with this article that we need to engage to customers to be able to know the feedback of what customers think of our products. It is also for company to be able to contact and give detials about new promotions or new launch products when engaging with them. Therefore, company will be able to know what IMC program is about.

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Wit Kritcharoen's curator insight, April 9, 2013 6:04 AM

I agree with this article, as having contact with your customer is the only way that your company can know about how effective the company's IMC program is.

Vana Chatikavanij's comment, April 9, 2013 6:13 AM
Getting intouch with your consumers can help to evaluate how well your company did in terms of IMC. Knowing what your client think or feel will show how effective your IMC program works and this will also help to allocate any problem occurs so that changes can be made to create a better programme in future.
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Communicating Sustainability: Influencing Consumer Behavior | Sustainable Brands

Communicating Sustainability: Influencing Consumer Behavior | Sustainable Brands | IMC Milestone II | Scoop.it
As noted in a number of recent market research reports (Canadian Business Sustainability Challenges 2012; Unilever’s Five Levers for Change; RILA’s 2012 Retail Sustainability Report), communicating the benefits of sustainable behavior so it...
Neungy Kung's insight:

"Communicating the benefits of sustainable behavior so it resonates on a personal level with consumers, consequently sparking a change in action, is one of the primary challenges companies face today." By looking at this I think the word "sustainibility" is true because this will help to change the looks of the brands. Brand have to show they cares and concerns about consumers, society and environmentally friendly issues. Now a day, when brands go green, consumers would likely to take attention to it as people are concerning whether products will harm the environment or not.

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Wit Kritcharoen's comment, April 9, 2013 5:57 PM
"Communicating the benefits of sustainable behavior so it resonates on a personal level with consumers, consequently sparking a change in action, is one of the primary challenges companies face today." I also think that this statement is true, as the Brands have to sustain their communication with their consumers to show that the Brands are always want to communicate with their consumers.
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The Importance of Communicating Your Brand Message | Branding ...

The Importance of Communicating Your Brand Message | Branding ... | IMC Milestone II | Scoop.it
However, this is not only important when communicating your brand messages to your consumers, but also when it comes to dealing with other businesses too. Another of my involvements, with a client looking to raise money, ...

Via Elly Nooyen, Vana Chatikavanij
Neungy Kung's insight:

I think it is important for company to be able to get the messages across to consumers. This mean company have to think carefully about what they going to tell consumers about their products or brands. When companies are able to grabing consumers attention, then it easy for the companies as consumers wanted to find out more infromation about the products and brands. However, another things which will be needed is client looking to raise money. How brand saw itself, encourage future meeting and fundings.

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Vana Chatikavanij's curator insight, April 9, 2013 6:55 AM

What is most important is to get your message about your brand across to your consumer correctly. Communicating the right information that you would like your consumer to know and remember about your brand help to keep the identity of your brand positive and strong. Making your brand worth to remember will help to gain consumer attention and expand brand awareness.

Wit Kritcharoen's comment, April 9, 2013 5:28 PM
i also think that it is important for company to be able to get the messages across to consumers. So, it is important for companies to gain attention from their consumers, then its will be easier to communicate with them. However, companies also have to communicate effectively too, if they want to gain their consumers' attention.
M Donald's comment, April 9, 2013 10:57 PM
This article that you have scooped Ellie is brief yet descriptive thus giving the readers a few good points. I prefer the first example that the author Marcus Lange used – the assessment of a business offering luxury weekend breaks in the country side. Marcus talks about how is it important that is it customers receive good service and experience a great memory but the brand goes further – it is about providing a positive lasting effect which encourages customers to come back.
The sense of communication clearly is very important- making your customers aware of your products and service but also leaving that effect on them. Remembrance of your image /brand and the good experience.
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Branding | Visible Communication

Branding | Visible Communication | IMC Milestone II | Scoop.it
» Branding |

Via Wit Kritcharoen
Neungy Kung's insight:

I agreed with this article which brands need to be able to send message across to consumers. This will leads to what consuners think about our brand so we will be able to add values to our brand as when consumers command more we just be prepared and produced what consumers need so we do get the most out of it.

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Wit Kritcharoen's curator insight, April 9, 2013 5:45 AM

I agree with this article that "Your Brand Strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages." and  "Today, the challenge is not just getting your message out, but cutting through the e-clutter to get your message in.". For effective communication to occur, the sender must encode a message in such a way that it will be decode by the reciever in the intended manner.

Vana Chatikavanij's comment, April 9, 2013 6:23 AM
"Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services may allow you to command a higher price for your brand than similar unbranded products might command" I do agree with this quote from this article. I do believe that value can be added to your brand depending on how you plan to deliver your message to your consumers or recievers of the message. Value can be added by the way you command it to be and this can be well planned following the how, what , where, when and whom aspects to give the best result in communication.