IMC: Milestone 2
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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making - Business 2 Community

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making - Business 2 Community | IMC: Milestone 2 | Scoop.it
RT @overit: RT @bowden2bowden: 8 Direct Mail & SMM Mistakes Your Small Business Is Making - via @B2Community http://t.co/fdvwRSuSr4 #smm #…

Via Social Media, Communications & Creativity
Sam Howard's insight:

The author for this one has done some research and in this day and age where everything and everyone is on some form of social media, many of the companies that he received a mail out from did not have this follow up method. As we move further forward and social media plays more and more of a role in our everyday life style companies should also do the same. The author explains how now days it is getting harder to get your message directly across and that by partnering your mass volume mail out with a link to a Facebook page or something of the sorts it will increase the success of that campaign and possibly entice new customers as they will have spent more time with your company in the for front of the customers mind, in turn resulting in greater value for money

more...
Corey McDevitt's comment, September 25, 2013 10:11 PM
To add on from what Sam has just said this article portrayed why a business should use social media to enhance and promote sales. I was very surprised of how many small business's that were tested had not promoted their social media at all, (20 of the 51 advertising did not include their social media channels). A tip that makes complete sense but i rarely see used is that it's not enough to just have Facebook or Twitter icons on your advertisement, you need more- your actual Facebook name or Twitter name etc, or consumers will find it difficult to find you, (which is what happened with the author). This method will erase any difficulties with trying to find media channels.
Teagan Adams's comment, September 26, 2013 1:07 AM
Sam makes a good point that it is very beneficial for companies to have a Facebook or Twitter or some sort of online presence that customers can be lead to. It is another channel for them to access and interact with the brand and may suit them better then direct mail etc Corey also makes a valid point that it is very hard to find a page when all they show you is a Facebook logo, having the name really helps !
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Rescooped by Sam Howard from JWT WOW
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DollarShaveClub.com - Our Blades Are F***ing Great

If your brand doesn't have all the resources your competitors do (by that I basically mean $$$), you can still be heard by using non traditional channels and being a bit more creative. Here is an example from the US... Almost 4M views in less than a month. Quite impressive!!


Via JWT_WOW
Sam Howard's insight:

Completely left field, but it works! Dollar Shave Club have taken a budget, yet creative method to create an ad for their company. They have used Youtube as a media and advertising channel and have not ventured down the traditional path of mail outs and emails etc. The video has attracted over 11million views on Youtube, and gathered a following on Facebook of over 131,000, in comparison with Gillette's top viewed ad on Youtube which has 13,000 views. They have taken a left field approach to creative and direct marketing to the masses by creating an internet sensation and then have social media sites for follow on advertising and customer/database growth

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Corey McDevitt's comment, September 25, 2013 10:31 PM
This was classic! I loved the video and thought it was on point. I mean, who does like spending so much on shavers that all do the exact same job? I love the campaign these guys have gone with, its creative, their ads very creative, yet i'm surprised it hasn't been done before? Money is the key to being success and it's also the biggest obstacle to get through, especially if your an entrepreneur looking to start from scratch. Look at these guys, like Sam has said, 11 million views and 131 thousand followers on Facebook and what they are doing is extremely less costly than what Gillette does. terrific video to show how impact full social media can be!
Teagan Adams's comment, September 26, 2013 1:02 AM
I agree with Sam, very left field but it has worked, they have achieved mass coverage and reached a huge audience by simply putting things bluntly. They have done this in a humorous way which I feel also adds to the success. People will also appreciate that they haven't done the whole email and mail method that can sometimes just be inconvenient and not necessary to back up an already successful video that is serving its purpose well by itself.
Rescooped by Sam Howard from The MarTech Digest
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Direct Mail Marketing, Direct Profit? [Infographic] - Profs | #TheMarketingAutomationAlert

Direct Mail Marketing, Direct Profit? [Infographic] - Profs | #TheMarketingAutomationAlert | IMC: Milestone 2 | Scoop.it

Via marketingIO
Sam Howard's insight:

Just as it seems that print is dying and that the internet is taking over, this infographic pops up and squashes all such opinions. They have done the research which states that print is still the most popular form of direct marketing in terms of response. When I think about it I personally tend to read all the junk that comes through the letter box as it is a form of procrastinating at the best of times, but similar marketing messages via email don't even make it into my inbox, Hotmail puts them into a spam folder, and if they do get into my inbox I delete them without opening it. This has been a hugely eye opening article/infographic, something which I didn’t expect but can understand now

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Dhanniya Sena's curator insight, September 24, 2014 7:29 PM

I think this is interesting for companies to note because though print advertising and media may be declining in the modern world, direct mail marketing can still lead to direct profit for businesses. This is because the direct mail is delivered to loyalty customers or consumers who have an interest to the company's products and the industry they are in. 

heeyeon yoon's curator insight, October 2, 2014 8:29 PM

Consumers today are more reliant on online browsing and they like to receive letter to email because, it is easy to check and marketer can reduce cost of money for send their information.

 

From the result by Bolt Insurance, direct mail marketing is increase. In 2011, direct mail spending $47.8 billion. Direct mail spending has been increasing in 2013 and will achieve a 3.6% growth through 2014, according to the projections cited by Bolt. On average, 6.5 in 10 people who receive direct mail marketing make purchases or otherwise engage with the business. These are the reason why direct mail marketing successes. Direct mail marketing is preferred way of receiving information. There are some examples of top areas in which people prefer direct mail marketing;

 

-Sensitive health information
-Treatment for a specific condition

-Financial services

-Mail-order shopping

-Insurance

MailShark's curator insight, February 19, 2015 3:08 PM

Awesome infographic with direct mail ROI statistics.

Rescooped by Sam Howard from Week 6; Creating an effective communication mix, Measuring results against objectives
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Developing Effective Marketing Communication Mix

Developing Effective Marketing Communication Mix | IMC: Milestone 2 | Scoop.it
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...

Via Jillian Hor Maelynn
Sam Howard's insight:

A brief yet insightful way into how communication can either work to your benefit your company or be the downfall of it. It states that in order for your communication to be received by the target recipients, your communication must be placed within the target recipient’s channels. A clear point that they make is to understand your target audience, and using various means to conduct follow up research to see how effective the marketing campaign was, otherwise you may end up throwing hard earned money down the drain

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Sheenal Prakash's comment, September 26, 2013 11:11 PM
I agree with peonix hu's insight that a combination of advertising, promotions, PR and direct marketing will give any company a better return on investment than it would if they only focused on one method of marketing. The exact mix will be determined by the product acti ute andthe product type combine with the expectations of the target audience for each brand or product but I think they will need to have those marketing methods in at least some quantity to be able to have highly effective marketing
Sheenal Prakash's comment, September 26, 2013 11:11 PM
I agree with peonix hu's insight that a combination of advertising, promotions, PR and direct marketing will give any company a better return on investment than it would if they only focused on one method of marketing. The exact mix will be determined by the product acti ute andthe product type combine with the expectations of the target audience for each brand or product but I think they will need to have those marketing methods in at least some quantity to be able to have highly effective marketing
Yunqi Zeng's comment, September 26, 2013 11:48 PM
communication is one of the key elements in marketing strategy therefore it is important to select the effective marketing communication tool.
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The Role of Direct Mail in the Modern Marketing Mix

The Role of Direct Mail in the Modern Marketing Mix | IMC: Milestone 2 | Scoop.it
Sam Howard's insight:

An interesting article that expands on that print is far from 'dead'. However, for it to be more successful and get a greater ROI brands must be creative to successfully leave a lasting impression, and for it to stand apart from the other 6 mail outs that they have received in the same lot. Overall an insightful article that proves using research that print if done correctly can be hugely successful 

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Emily Gavigan's comment, September 26, 2013 11:09 PM
Great article Danielle, like you say bombarding people with flyers in their letter boxes won't create a response from consumers but setting in place a strategic marketing strategy to work out how they can effectively target their customers, will have much more of a positive response. A marketing strategy is essential in using direct marketing as a communication tool because without it the effectiveness of the campaign is lost.
Maggie Zhang's curator insight, September 27, 2013 12:08 AM

As today, more and more companies start to realize the importance of the direct marketing. Direct mail, as one of the most important tools for direct marketing, still plays a big role communicating with the customers. The research showed that 83 percent of direct mail is opened in comparison to average email open rates of 11 percent in UK and 44 percent of consumers have visited store, purchased or enquired the product after received the direct mails from the company. The research tells us even nowadays more and more companies chose using direct email instead of direct mail, sending mail is still an important tool to reach certain consumers. 

Rachel Chen's curator insight, October 3, 2014 12:00 AM

Direct mail marketing is seen as a dieing source. Within todays modern technological society, social media, email, internet etc. is seen to be such a better and more advance way to market a company or product that it has left many wondering if there is a future for mail marketing. Response is carefully measured in an attempt to take the waste out of marketing and should be part of your long-term strategy. Activity through virtually any media can be classed as direct marketing.

Rescooped by Sam Howard from Social Media, Communications and Creativity
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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making - Business 2 Community

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making - Business 2 Community | IMC: Milestone 2 | Scoop.it
RT @overit: RT @bowden2bowden: 8 Direct Mail & SMM Mistakes Your Small Business Is Making - via @B2Community http://t.co/fdvwRSuSr4 #smm #…

Via Social Media, Communications & Creativity
Sam Howard's insight:

The author for this one has done some research and in this day and age where everything and everyone is on some form of social media, many of the companies that he received a mail out from did not have this follow up method. As we move further forward and social media plays more and more of a role in our everyday life style companies should also do the same. The author explains how now days it is getting harder to get your message directly across and that by partnering your mass volume mail out with a link to a Facebook page or something of the sorts it will increase the success of that campaign and possibly entice new customers as they will have spent more time with your company in the for front of the customers mind, in turn resulting in greater value for money

more...
Corey McDevitt's comment, September 25, 2013 10:11 PM
To add on from what Sam has just said this article portrayed why a business should use social media to enhance and promote sales. I was very surprised of how many small business's that were tested had not promoted their social media at all, (20 of the 51 advertising did not include their social media channels). A tip that makes complete sense but i rarely see used is that it's not enough to just have Facebook or Twitter icons on your advertisement, you need more- your actual Facebook name or Twitter name etc, or consumers will find it difficult to find you, (which is what happened with the author). This method will erase any difficulties with trying to find media channels.
Teagan Adams's comment, September 26, 2013 1:07 AM
Sam makes a good point that it is very beneficial for companies to have a Facebook or Twitter or some sort of online presence that customers can be lead to. It is another channel for them to access and interact with the brand and may suit them better then direct mail etc Corey also makes a valid point that it is very hard to find a page when all they show you is a Facebook logo, having the name really helps !