IMC milestone 2
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Rescooped by Melika Trott from Consistency is King
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Tell Your Buyer’s Story

Tell Your Buyer’s Story | IMC milestone 2 | Scoop.it
Tell Your Buyer’s Story: When thinking about content marketing for your business as a way to get attention...

Via Wendy Michele Heilig
Melika Trott's insight:

Consistency is very important across different channels. Company logos and keeping up with company colours and themes is important in todays IMC. The YouTube ads a company creates must be consistant with say, its tv ads, or else impact will be lost, and the customers will recieve mixed messages. Many companies feel discouraged from putting out more advertising for fear it will be a waste of time or will not work. This article points this out well and adresses some of the excuses people have about not doing more for their businesses. Excuses such as not having enough time, arn't very good, as examples of busy people such Richard Branson still managing to use social media every day, can be found. The real way to draw people in is to created a story even if the peoduct behind it isnt that interesting in itself.

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German Grebenyuk's comment, September 27, 2013 12:01 AM
Couldn't agree more Melika, consistent media help to create a strong and unique brand personality, while lack of it ends up confusing customers and prevents brand from properly positioning itself. "Tell Your Buyer's Story" is a good way of looking at it, such approach creates a strong experience for a consumer.
Rescooped by Melika Trott from Week 8 - Direct Marketing and Consumer Engagement
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Direct Marketers: Target What your Customers Want, Not What’s “Hot” - Business 2 Community

Direct Marketers: Target What your Customers Want, Not What’s “Hot” - Business 2 Community | IMC milestone 2 | Scoop.it

Via Matilda Alisi
Melika Trott's insight:

Direct marketing seems to be the way to go these days, and the way to do this is through social media. This makes it easier to communicate with the target audience and taylor the product to them as individuals. This article contains nothing about emotional responses, the most powerful of the direct markeing stratigies, but does conatin alot of infomation about how trends affect marketing. It is important to give the customer what they want rather than the latest fad or trend at the time. There is the opportunity to make alot of money by going along with the latest trend or putting out products that conform to the latest craze. But these products however have a shelf life of usually less than 6 months, after which they are usually abandoned, forgotten on thrown away. What businesses need to distribute is something people will always need or want, things that they will keep comming back to buy again and again and will still be relevant in the long run. However social media is a very very recent development, will it turn out just to be another fad? Only time will tell.

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Tegan Gutry's comment, September 26, 2013 4:31 PM
Yes good article, and a good point about social media not always being the best channel and that promotional emails are great direct marketing avenue. They are simple to set up and use, and more so if the business does not want to have a facebook page or twitter account, as they might not be the best form of marketing or advertisement tools
Joanna Hou's comment, September 26, 2013 5:13 PM
Marketers try to focus the hot things to get intention of customers, however it's not the effective way to get more customers but spend too much money on it. customers only pay attention on what they like and need. Business may use the direct marketing to engage with them, this is the more effective way and lower cost than social media.
German Grebenyuk's comment, September 26, 2013 11:04 PM
That's true Melika, going for hot trends can be a way to make some quick money, but it fails far more often than it succeeds. Identifying your target audience, establishing a strong relationship with them and responding to their demands is the best way of ensuring consistent profit and long-term success of your business.
Rescooped by Melika Trott from Milestone 2
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Creating an effective communication mix. Measuring results against objectives

Creating an effective communication mix. Measuring results against objectives | IMC milestone 2 | Scoop.it
Creating an effective communication mix. Measuring results against objectives

Via Fifita Tui
Melika Trott's insight:

This article has some very good tips on effective marketing. Getting the right message across to the right people is the most important thing in marketing, and if it is not done correctly you run the risk of failing in todays competative world. You must identify the target audience, if you dont know who they are how can you possibly hope to attract them? Clearly identify them clearly and really do the research into what they need, want and the sources they trust. If for example your product is emergency health alarm braclets for old people/retirees, then there is no point having a facebook page, most of the older generation dont even own computers let alone have a facebook page. You must instad find a way to communtcate with that audience effictively and really show then exactly how your peoduct will benefit them. This can be diffcult to achieve sometimes, but with the proper research and the correct stratigies in place, a very sucessful business can be achived.

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German Grebenyuk's comment, September 26, 2013 10:48 PM
@Melika It's definitely true that there there must be consistency in marketing mix, also when it comes to comes to communicating with audience. Not knowing who your target market is bad enough in many way - in the context of marketing communication that means that you will not use appropriate channels. As a result, you both fail to deliver your message and end up wasting money on ineffective communication.
Leish Snell's comment, September 26, 2013 10:50 PM
This article is a very insight article for businesses who want to improve their marketing and communication skills. Businesses need to be strategic when marketing their products, they need to almost be and know their target market. Once that is established, I agree with Melika, you can then promote the product to suit their needs. There is always mistakes made by businesses that don't market their product effectively and therefore are faced with issues that they have to find a solution to solve, as well as trying to maintain and not loose their current customer base. This article Is helpful as a guide but businesses would need to do further research in order to be at their best.
Rescooped by Melika Trott from Direct Marketing for Specialty Food Products
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The 25 Questions Your Site Must Answer - Small Business News, Tips, Advice - Small Business Trends

The 25 Questions Your Site Must Answer - Small Business News, Tips, Advice - Small Business Trends | IMC milestone 2 | Scoop.it
How long will a user stay on your site before leaving?  Unless you can prove, quickly, that your site is trustworthy and relevant to their needs, we’re talking seconds. Maybe.

Via FoodPreneurs
Melika Trott's insight:

When using integrated marketing on the internet the main quality you need to have is to able to answe alot of questions in a very short space fo time. When a potential customer comes to look at your website they want  to nkow a lot of things in a matter of seconds, and if you can't offer answers to any of them, intrest will waver very quickly. This is a very insightful article that has alot to offer on what a company website should have. Often the fist things people want to know often is the location, how to contact you and prices. If the website is cheap looking or dosent work very well it reflects badly on the company making them look cheap or dodgy. Even if the customer dosent know what they are looking for, what ever it is you have to have it or else you risk loosing them forever.

 

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German Grebenyuk's comment, September 26, 2013 11:38 PM
@Melika. I definitely agree, many of the articles I've scooped myself mention the importance of clear, relevant and effective communication when using social media. Organizing and presenting the information well on your website is just a part of it (a crucial nevertheless).
Rescooped by Melika Trott from Consumer Engagement
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Week 7 - The power of ideas; integration across all media.

Week 7 - The power of ideas; integration across all media. | IMC milestone 2 | Scoop.it
Regardless of the merits that the internet has made us less warm –hearted and more impersonal, the grim fact remains social media marketing services

Via Alex Wang
Melika Trott's insight:

This is an insightful article that provides helpful information about just how much social media can help a business. With facebook now containing a billion users it seems almost silly not to have your business on facebook or twitter. Social media can be a good platform for managing business reputation and customer relations, if anyone has any questions or dosent know how to approach a business about something, they can put something on the facebook page which a representative will answer. This is helpful for reaching others with the same questions who can simply read the answers put on the page for them to see. It is a good way to gain customer feedback as well. A post can be put up asking for feedback, which people usually respond to, providing a chance to imporve or taylor the product. Another way the harness the internet is putting cupons or advertising store discounts. This will get people up and motivated to visit the store as it makes then feel they have less to loose by visiting and buying.

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Matthew Randrup's comment, September 26, 2013 6:03 PM
markus i like how your article confirmed what we have learned on scoop it. It confirms the fact that social media has such a large influence on the marketing world . And the importance of using integration as a solid platform to use social media on
German Grebenyuk's comment, September 26, 2013 10:42 PM
I agree with you Melika, platforms like Facebook and Twitter can be an effective PR-tool due to their wide reach of audience. Though I think it can be difficult for large brands to have meaningful back-and-forward communication with people simply because there are so many of them. However, smaller businesses can utilize them more effectively and in general these platforms are a solid way of interacting with many customers at once.
Leish Snell's comment, September 26, 2013 10:43 PM
@Melika. It has become evident that today technology has become the utter source for marketing companies and their products. It is so accessible to everyone that its almost like you cant hide from any form of online media. This article is a good example of what is 'in' at the moment, and how successful it can be for example Facebook. If businesses really want to know what their consumers really think about their products, then sources such as facebook, twitter, blogs and other online sources would be the way to go. even as far as a 'like' on a comment or on a page is enough information for the business to work with. there are thousands of ways that businesses can utilise online sources it is just they have to choose the best one that would benefit their business the most.