Consistency is very important across different channels. Company logos and keeping up with company colours and themes is important in todays IMC. The YouTube ads a company creates must be consistant with say, its tv ads, or else impact will be lost, and the customers will recieve mixed messages. Many companies feel discouraged from putting out more advertising for fear it will be a waste of time or will not work. This article points this out well and adresses some of the excuses people have about not doing more for their businesses. Excuses such as not having enough time, arn't very good, as examples of busy people such Richard Branson still managing to use social media every day, can be found. The real way to draw people in is to created a story even if the peoduct behind it isnt that interesting in itself.
Direct marketing seems to be the way to go these days, and the way to do this is through social media. This makes it easier to communicate with the target audience and taylor the product to them as individuals. This article contains nothing about emotional responses, the most powerful of the direct markeing stratigies, but does conatin alot of infomation about how trends affect marketing. It is important to give the customer what they want rather than the latest fad or trend at the time. There is the opportunity to make alot of money by going along with the latest trend or putting out products that conform to the latest craze. But these products however have a shelf life of usually less than 6 months, after which they are usually abandoned, forgotten on thrown away. What businesses need to distribute is something people will always need or want, things that they will keep comming back to buy again and again and will still be relevant in the long run. However social media is a very very recent development, will it turn out just to be another fad? Only time will tell.
This article has some very good tips on effective marketing. Getting the right message across to the right people is the most important thing in marketing, and if it is not done correctly you run the risk of failing in todays competative world. You must identify the target audience, if you dont know who they are how can you possibly hope to attract them? Clearly identify them clearly and really do the research into what they need, want and the sources they trust. If for example your product is emergency health alarm braclets for old people/retirees, then there is no point having a facebook page, most of the older generation dont even own computers let alone have a facebook page. You must instad find a way to communtcate with that audience effictively and really show then exactly how your peoduct will benefit them. This can be diffcult to achieve sometimes, but with the proper research and the correct stratigies in place, a very sucessful business can be achived.
When using integrated marketing on the internet the main quality you need to have is to able to answe alot of questions in a very short space fo time. When a potential customer comes to look at your website they want to nkow a lot of things in a matter of seconds, and if you can't offer answers to any of them, intrest will waver very quickly. This is a very insightful article that has alot to offer on what a company website should have. Often the fist things people want to know often is the location, how to contact you and prices. If the website is cheap looking or dosent work very well it reflects badly on the company making them look cheap or dodgy. Even if the customer dosent know what they are looking for, what ever it is you have to have it or else you risk loosing them forever.
This is an insightful article that provides helpful information about just how much social media can help a business. With facebook now containing a billion users it seems almost silly not to have your business on facebook or twitter. Social media can be a good platform for managing business reputation and customer relations, if anyone has any questions or dosent know how to approach a business about something, they can put something on the facebook page which a representative will answer. This is helpful for reaching others with the same questions who can simply read the answers put on the page for them to see. It is a good way to gain customer feedback as well. A post can be put up asking for feedback, which people usually respond to, providing a chance to imporve or taylor the product. Another way the harness the internet is putting cupons or advertising store discounts. This will get people up and motivated to visit the store as it makes then feel they have less to loose by visiting and buying.
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