IMC Milestone 3
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The Role of Direct Mail in the Modern Marketing Mix « iMediaConnection Blog

The Role of Direct Mail in the Modern Marketing Mix « iMediaConnection Blog | IMC Milestone 3 | Scoop.it
Victoria Sweeney's insight:

In this current age of many different possible channels for communicating a marketing message, often direct marketing isn't done well, and many marketers turn to mass media marketing channels. This article looks at direct mail, and how it works in the modern marketing mix. It talks about how direct mail is seen as irrelevant, but really, in the UK, direct mail can often provide a greater return of investment. Many consumers like the personal approach and find it intriguing. It would be interesting to see how this works in the NZ market, but I think this article raises great points about a channel that many see as dead, or irrelevant.

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Callum Sweeney's comment, May 9, 2013 12:29 AM
This article is great. I agree with you that direct mail is not done very well in NZ but using this article many marketers could implement much more exciting direct mail campaigns.
Zeisha Amy Flavell's comment, May 9, 2013 3:56 AM
I find this article very interesting. I had no idea that direct mail was a good way to communicate with people. With the technology of today I would have thought Email would have been much more successful. It is really excellent how this article shows data and proof of this. I do agree that this is not used to its advantage correctly in New Zealand. If more marketers used direct mail as a communication source more believe it would allow for more creative advertisements and the consumers would feel more interactive
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In marketing, consensus is often the enemy of creativity

In marketing, consensus is often the enemy of creativity | IMC Milestone 3 | Scoop.it
Neil Cooper explains why brand promoters and agencies should chose bold campaigns to those that are merely based on metrics
Victoria Sweeney's insight:

I thought that this was an interesting article, and it related very well to the fact that IMC needs creativity. This article states how often creativity can be watered down, because of the fear of failure, but also because some campaigns are over thought. The opinions of others can stifle creativity in marketing, and getting everyone to agree, can lead to the creative ideas being lost. In IMC it is important for marketers to be creative, as campaigns need to be attention grabbing, and arouse curiosity.

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Zeisha Amy Flavell's comment, May 9, 2013 4:14 AM
I agree, I strongly agree that creativity is becoming more important in marketing. In fact I believed it has now become one of the key points on which employees are searching for. For a campaign to be successful these days it must stand out from all the rest and for a marketer to do so, they must have creativity to make it different from any other campaign that has been done or is being launched. Not everyone is as creative as each other and many are afraid to be because of the fear of failure.
Cecilia Sagote's comment, May 22, 2013 1:07 AM
This article emphasises the importance of creativity in a marketing campaign and this is evident when major companies like coca-cola, proctor and gamble etc spend millions of dollars on ads that will win the hearts and minds of consumers - these companies know that creative advsertising is an important part of marketing success. This article re-inforces that and points out that this can all be done on a budget. Creative ads are risk-takers but a creative and successful ad can bring big rewards
Cecilia Sagote's curator insight, May 22, 2013 1:39 AM

This article emphasises the importance of creativity in a marketing campaign and this is evident when major companies like coca-cola, proctor and gamble etc spend millions of dollars on ads that will win the hearts and minds of consumers - these companies know that creative advsertising is an important part of marketing success. This article re-inforces that and points out that this can all be done on a budget. Creative ads are risk-takers but a creative and successful ad can bring big rewards

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How to Evaluate Your Marketing Campaign

How to Evaluate Your Marketing Campaign | IMC Milestone 3 | Scoop.it
Before you rush out to waste your money and time in executing your next small business marketing campaign, you might want to take a deep breath.
Victoria Sweeney's insight:

This is a very useful article for small business owners, but also marketers. It poses some simple, yet very effective questions, that help to gain understanding over the effectiveness of marketing campaigns. It gives marketers a chance to reflect and to hopefully improve, by having taken a look at the outcomes of the previous campaign. It looks at setting goals or objectives also, which is an important part of creating a successful IMC campaign.

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Callum Sweeney's comment, May 9, 2013 12:31 AM
Good article, it is always good to take a step back and look at how your business is going and what direction it is heading in every once and a while. using these questions is a great way of doing this. This can greatly helping marketers to gain some fresh perspective
Zeisha Amy Flavell's comment, May 9, 2013 4:06 AM
This article would be very useful to someone who is just starting up a business. It identifies a series of important questions to ask yourself at the start of a business. This article is almost like a checklist as it allows markets to reflect on their work and improve on the wrongs.