IMC Milestone 3
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Rescooped by ShaLino from Weeks 6 - 8 The communications mix, IMC program planning and strategy, Direct Marketing
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What is direct marketing, anyway. Week 8 - Direct marketing: The ultimate in consumer engagement?

What is direct marketing, anyway. Week 8 - Direct marketing: The ultimate in consumer engagement? | IMC Milestone 3 | Scoop.it
As touchpoints and technologies evolve, so does the definition of direct marketing.

Via Mike Kirkwood
ShaLino's insight:

This article discusses the different definitions of direct marketing depending on whether you are a tarditionalist, digitally focused or multichanneled person. It goes on to note how effective direct marketing can be depending on what the company does and how they use it. From this article direct marketing and sale promotions were linked. Direct marketing is an operative way a marketer engages with a consumer building dialouge and information which then leads to sale promotions and can increase customer loyalty and numbers. 

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Peter Simunovich's comment, September 22, 2013 10:47 PM
I have to agree with Jamie’s opinion on direct marking as when the data on consumers is used properly it can help to increase the consumers engagement and loyalty through sending the right personalized message to the target consumer.
Matthias Röse's comment, September 26, 2013 10:10 AM
The title is well chosen for this article but it does not answer the question. I agree with the author that direct mail doesn’t equal direct marketing – especially through the new media. I think CRM and direct marketing have to work closely together to really start the virtuous cycle the author promises. Both base on good knowledge about the customer and have to contact him so that it might sometimes be hard to tell what is CRM and what is direct marketing. For me direct marketing means finding the individuals within your database that are relevant to the upcoming marketing strategy and contact them directly. Thus direct marketing aims to enhance sales directly while CRMs goal is nowadays direct marketers have to use more channels that might be cheaper, more relevant to the consumer and better suited for delivering the message than direct mail is.
Josh Leuenberger's comment, September 26, 2013 11:18 PM
As @Curtis Milner has outlined in his comment direct marketing is easier in terms that it is easier to respond to a survey or newsletter. That is about you and targeted at you because you are more likely to be interested and give a more honest opinion. Specifically how direct marketing if done right can be very successful for a company as it helps improve customer engagement and customer loyalty. I agree that this is an affective method as the over all goal for a company should be to specifically look into a customer group and target them to purchase your product as it can be cheaper in terms of advertisement wastage.
Rescooped by ShaLino from IMC: Creative Strategy
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For consumer brands, April Fool's Day ain't no joke. | "Buy the Way ...

... blogs, news websites and podcasts were abuzz with this year's most outrageous April Fool's shenanigans and as a result of developing (creative) creative executions, often with a very high production value, many brands enjoyed a ...

Via Lauren-Elsa Grigor
ShaLino's insight:

This article discusses a creative strategy and tactic of marketing consumer engagement through pranks on April Fools Day. Various audiences like to be amused. April Fools Day can used as a creative and effective marketing strategy for companies to draw in consumers and connect with them on a humourous level which can help build their brand identity. However, companies need to be cautions of the pranks they produce because what may seem funny to one person may not be the same case for another. This can result in a decrease of customers and a bad brand reputation. 

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Trang Tran's curator insight, May 9, 2013 7:15 PM

I really enjoyed reading this article as it was short and sweet. This article gives an excellent example of how companies and brands could exploit the free things in life to include in the marketing communications mix. During Christmas season or Mother's and Father's day, companies are always trying to promote things to cater for the occasion and get customers to talk about the brand and buy products. April Fool's day is a fun way to market a brand as humour is the number one to get people worked up about a brand. The social media is a vital aspect in the marketing mix that creates the fastest buzz and news sharing amongst customers and potential buyers. Brand awareness no longer is promoted through only traditional methods of marketing communications such as tv adverts, it is through social media where customers get engaged! Companies need to break away from thinking inside the box and get creative. Planning and developing creative strategies and tactics to engage customers will result in properous outcome for a brand

Eden's comment, May 10, 2013 1:06 AM
I agree with your last statement. Brands need to start thinking outside the box and get creative. Brands need to develop different ideas from already existing strategies so that consumers are more likely to be engaged.
Renee Spicer's comment, May 10, 2013 3:33 AM
I did not realise companies did things on april fools day. I say good on companies for being brave enough to take advantage of the day. as other companies take advantage of every other calender day with sales and promos. The comment how people want to ne amused they constantly check there news feed. This is true. Todays society, spare time or board people go on to there news feed to see whats going on. The other point is findiing something and sharing it with friends. Brands need to be outragous so their message will go viral.
Rescooped by ShaLino from Organising for IMC: marketing communications partnerships
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Integrated Marketing Communications 101 | Enrollment Builders

Integrated Marketing Communications 101 | Enrollment Builders | IMC Milestone 3 | Scoop.it

Integrated marketing communications (or IMC) incorporates various advertising tools and media channels used within a marketing campaign to maximize success.


Via SooJin Kim, Fatana Faghiryar
ShaLino's insight:

This article discusses the background of IMC and how it should be implemented in businesses. It also talks about and gives out tips on marketing strategies and effective IMC plans that companies can use to enhance and be more successful with their brand. It also shows different marketing and communication channels that can be benefical towards building a brand identity. 

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CHEN SUN's comment, August 22, 2013 6:17 AM
Well this is a really nice article reminds us of basic things need to consider when carrying out IMC strategies. It tells us the features of market, media and consumers which are three main and most important components in IMC like PR and marketing campaign. It also shows the importance of IMC because it is more efficient and can better communicate with consumers. At the end the author listed four tips to improve IMC but i believe the most important one is to know who you potential customers are because this can increase potential profits.
Analay Malamala's comment, August 22, 2013 6:46 AM
Good insights Shino, this article provides tips in which brands and companies should utilise for their own benefit, I do think that the different levels of management and areas within the business also need to take these tips and concepts as a resource for better ways in which they communicate and how to maximise and achieve their goals. You make very valid points Shino in your insights and I completely agree that IMC is consumer centric because without effective IMC practices and process, consumers would not exist. good read! good insight!
Linda Huynh's comment, August 22, 2013 3:17 PM
I would definitely agree on how this article defines the meaning of imc and how it should be used. Many businesses these days needs to consider the involvement and communication with consumers with such tools as the social media, via Facebook, Youtube and other blogging sites. Acknowledging consumers opinions when asked, advertising n billboards and doing surverys will increase consumer satisfaction. Having more satisfied consumers, produce more loyal consumers who will spread their opinions to others abou tthis great business, which then expand and lead to great success. Intergrated marketing communication, is an act of communication engaging one with another, involving a business or a brand. Allowing consumers to be together and creating an experience is a great influence in creating a core image and message of the brand in which the marketer is trying to gather and establish.