This article discusses the different definitions of direct marketing depending on whether you are a tarditionalist, digitally focused or multichanneled person. It goes on to note how effective direct marketing can be depending on what the company does and how they use it. From this article direct marketing and sale promotions were linked. Direct marketing is an operative way a marketer engages with a consumer building dialouge and information which then leads to sale promotions and can increase customer loyalty and numbers.
... blogs, news websites and podcasts were abuzz with this year's most outrageous April Fool's shenanigans and as a result of developing (creative) creative executions, often with a very high production value, many brands enjoyed a ...
This article discusses a creative strategy and tactic of marketing consumer engagement through pranks on April Fools Day. Various audiences like to be amused. April Fools Day can used as a creative and effective marketing strategy for companies to draw in consumers and connect with them on a humourous level which can help build their brand identity. However, companies need to be cautions of the pranks they produce because what may seem funny to one person may not be the same case for another. This can result in a decrease of customers and a bad brand reputation.
This article discusses the background of IMC and how it should be implemented in businesses. It also talks about and gives out tips on marketing strategies and effective IMC plans that companies can use to enhance and be more successful with their brand. It also shows different marketing and communication channels that can be benefical towards building a brand identity.
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