IMC Milestone 2 Scoop
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IMC Milestone 2 Scoop
Milestone 2 for IMC Scoop
Curated by Elly Nooyen
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Rescooped by Elly Nooyen from Beyond Marketing
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Playing with Models: How to Make the Most of Your Marketing Budget

When it comes to marketing online, it’s all about measuring performance and focusing spend on your successes. From social media to webinars and blog posts,

Via Denis Failly
Elly Nooyen's insight:

This article also has another 'step by step' outline for making the most of the marketing budget a business has. However I found that a couple of the steps could have been more indepth with the descriptions of what could help with successful use of a marketing budget, but overall gave a great outline on how to make the most of it.

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Howcroft's comment, April 9, 2013 7:27 AM
I found this article useful as it gives great advice to ensures you are making the most efficient use of your marketing budget. However i think that some steps could go into more detail.
M Donald's comment, April 9, 2013 11:37 PM
Very interesting. I think reading this article will be very valuable to readers.
It goes into good detail about how to actually manage your marketing budget, i.e by using money mapping and modelling. The article states that it is all about measuring performance and focusing on the future and success.

Going into detail, each firm will have different channels which they will need to prioritize and budget.
The link above has a video link. I believe the content of the video is very good and users should watch and observe as it simplifies the process of how to make the most of your marketing budget.
Bloomfield's comment, April 10, 2013 12:17 AM
The article and the video engrossing. I agree with Howcrofts comments. However it does make some good points including prioritising spend, such as a newsletter which will almost always get responses opposed to facebook which may vary in results. It would be interesting to see which media is the best results during a campaign.
Scooped by Elly Nooyen
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The Importance of Communicating Your Brand Message | Branding ...

The Importance of Communicating Your Brand Message | Branding ... | IMC Milestone 2 Scoop | Scoop.it
However, this is not only important when communicating your brand messages to your consumers, but also when it comes to dealing with other businesses too. Another of my involvements, with a client looking to raise money, ...
Elly Nooyen's insight:

I loved this article as the author put his own experiences with communicating with the conumers in, which made it easier to relate to and understand the point he was trying to make. I definitely agree with how important it is to communicate your brand to your consumers. If the brand isn't memorable or producing what the consumers desire then it most likely won't get a second chance from them. 'Identity is something a brand has to be consistent with', I agree with this statement fully as the communication with consumers through branding is significant when it comes to the experience offered to them, as a company is often seen and judged through its brand and the success of it.

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Neungy Kung's curator insight, April 9, 2013 4:59 PM

I think it is important for company to be able to get the messages across to consumers. This mean company have to think carefully about what they going to tell consumers about their products or brands. When companies are able to grabing consumers attention, then it easy for the companies as consumers wanted to find out more infromation about the products and brands. However, another things which will be needed is client looking to raise money. How brand saw itself, encourage future meeting and fundings.

Wit Kritcharoen's comment, April 9, 2013 5:28 PM
i also think that it is important for company to be able to get the messages across to consumers. So, it is important for companies to gain attention from their consumers, then its will be easier to communicate with them. However, companies also have to communicate effectively too, if they want to gain their consumers' attention.
M Donald's comment, April 9, 2013 10:57 PM
This article that you have scooped Ellie is brief yet descriptive thus giving the readers a few good points. I prefer the first example that the author Marcus Lange used – the assessment of a business offering luxury weekend breaks in the country side. Marcus talks about how is it important that is it customers receive good service and experience a great memory but the brand goes further – it is about providing a positive lasting effect which encourages customers to come back.
The sense of communication clearly is very important- making your customers aware of your products and service but also leaving that effect on them. Remembrance of your image /brand and the good experience.
Rescooped by Elly Nooyen from The MarTech Digest
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Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters | B2B Marketing Insider

Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters | B2B Marketing Insider | IMC Milestone 2 Scoop | Scoop.it

Five Steps to Avoid a Marketing Strategy and Planning Disaster:

1. Identify your business goals and evaluate them in context with the latest marketplace realities and customer research. Start with the customer problems you can solve and take their perspective.
2. Ruthlessly evaluate what worked and what didn’t in the past. Pick winners and prune the losing tactics, techniques and processes. Shift people to where they are needed most.
3. Model the appropriate marketing mix in order to achieve a higher return on marketing spend.
4. Define a Content Strategy based on the needs of todays’ buyers. Create an audience-first marketing mentality.
5. Define an always-on, inbound marketing approach that produces more efficient and effective marketing outcomes.

 


Via marketingIO
Elly Nooyen's insight:

This article gives great advice on how to avoid marketing budget disasters, it covers the basics such as idenitifying the business goals, but it also gives advice on how to cover previous things that went wrong in the business and ways to ensure that it won't happen again. This article shows a simple but helpful step by step stragegy on how to avoid budget disasters, which could be effective to not only small businesses just starting but also larger businesses that have had issues within marketing budgets.

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Maka Tuwe's comment, August 22, 2013 5:46 AM
The importance of a budget when it comes to planning any marketing activity is important as it outlines and gives direction as to how much can be spent. In order to not go over budget or to under estimate how much one needs to spend, there is a need for a budget. This article highlights that it is not just about the budget but it is about the planning that occurs before the budget. Things that have to be taken into consideration when planning a budget is establishing what the business goal is plus evaluating what has worked in the past and what hasn't. As the marketing climate is transforming along with the mindsets of most consumers it is important to evaluate in order to not make a loss.
Alexandra Renall's comment, August 22, 2013 3:53 PM
"Define a marketing strategy based on the needs of today's buyers" - I believe this point is extremely valid. Consumption patterns change every year and to be a successful marketer one must analyse the current purchasing trends. Marketers need to realise that financial markets are still recovering from a recession, therefore people are not buying as many products as they used too. By considering such details, marketers will most likely avoid planning disasters.
Leigh Cowan's curator insight, December 2, 2014 8:02 PM

If your Marketing Planning isn't quite 100%, but needs to be perfect, check out http://j.mp/KOmktgPlans