IMC - Milestone 2
23 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Tennille Ziegler
Scoop.it!

Brands Take to Instagram for Marketing

Brands Take to Instagram for Marketing | IMC - Milestone 2 | Scoop.it
Almost two and a half years after Instagram's initial launch and one year after Facebook’s acquisition of the mobile app, it boasts 100 million monthly active users. Instagram’s numbers are astounding, and brands have taken note.
Tennille Ziegler's insight:

This article focuses on the new social media outlet - Instagram. Instagram is a new way for brands to market themselves on the Internet. This is a new direction in direct marketing as brands can create their own profile, where they control the images they post. This directly reaches their audience, who are their 'followers'. Brands can also be tagged in other people's Instgram posts which is a good way to promote the brand. This article talks about ways that brands can use Instagram to be successful in promoting their brand. They can do this through competitions, where people must use #hashtags, or "regram" (post an image on their own instagram) to enter.

 

Instagram is a new platform of social media where brands can send their message out to their followers. It is a new tool of direct marketing where brands can engage directly with their customers.

more...
Nicola Marshall's comment, September 26, 2013 5:06 AM
I found this article interesting as im not to familiar of what instagram is because I have never used it but it seems like a good idea. It’s good that the company can control what is posted on their page, most people post of facebook or other sites where the company has no choice to have their feedback or brand used and abused. I agree with Tennille, it is a good way for companies to promote their brand.
Lou Mancer's comment, September 26, 2013 8:43 PM
I think that Instagram is a great way for companies to promote their brand image. Companies can create a specific image of there brand on Instagram and talk to there consumers daily. I agree with what both Tennille and Nicola have said about this article. I like the fact that with Instagram the brand is not forcing messages on people, the people choose to engage with the brand.
Scooped by Tennille Ziegler
Scoop.it!

Advertising Week: Cross-Channel Campaigns Don't Measure Up - Direct Marketing News

Advertising Week: Cross-Channel Campaigns Don't Measure Up - Direct Marketing News | IMC - Milestone 2 | Scoop.it
Direct Marketing News Advertising Week: Cross-Channel Campaigns Don't Measure Up Direct Marketing News Only after the campaign had been rolled out did it become clear to the digital marketers at Specific that the retailer's agency was set up...
Tennille Ziegler's insight:

This article focuses on measuring results against objectives, which has an opposing view to the word of mouth article. This view is more focused on creating campaigns that will align with the objectives. It is important to create campaigns that can be measurable in the way companies would like to see results. It is talks about multichannel campaigns which is an important part of integrated marketing communicaitons. IMC is about having a channel planning strategy, choosing which media outlets the brand wants to target and how they are going to target each one of these.  This is imporant because marketers are constantly thinking of new ways to create cross-channel campaigns because they are seen as a successful way for reaching large audiences.

 

Although when creating these campaigns the planning team needs to be careful because, as this article says, it can reach a large number of people but it may not specifically reach the right people. It may not reach the target audience, and this is when a company needs to stop and look at their results to see if they are measuring up against the clients objectives.

more...
Nicola Marshall's comment, September 26, 2013 5:20 AM
I agree with Tennille, it is really important for marketers to choose good media outlets as they obviously want the best outcome for the brand. Having a strong planning strategy will defiantly help with this as like Tennille said people are always coming up with new ways to cross channel campaigns as their goal is to reach the biggest amount of people as possible. I though the comparison on the TV to internet cross over was interesting, I expected it to be much higher.
Scooped by Tennille Ziegler
Scoop.it!

Direct mail a big part of relationship marketing

Direct mail a big part of relationship marketing | IMC - Milestone 2 | Scoop.it
Whether it involves social media, bulk email chains or interactive websites, the digital age seems to be all the rage. However, physical mail still plays a major role in the marketing and customer relationship aspect of any business.
Tennille Ziegler's insight:

This article talks about direct mail still being a very relevant tool to marketers. It says that direct mail is very important for marketers to establish and uphold the relationship between the brand and conusmers. It says direct mail can have a better relationship with consumers because the new forms of marketing aren't as personal. I think this is important to look at because direct mail is a strong tool that should not be forgotten about when reaching target conusmers, but it should be combined with new marketing tools to create the most successful campaign to reach its target consumers. This is important for creating an effective communication mix, combining direct mail with online marketing tools also. Integrating the message across all media platforms will result in the most success for a marketing campaign.

more...
Lou Mancer's comment, September 26, 2013 12:26 AM
I too believe that direct mail is still relevant for marketers. I agree with all the point that this article makes. This article talks about relationship marketing, this term refers to an effort to sat connected with customers for retention. This term seems very important to me and i think that direct mail would be very helpful when regarding relationship marketing.
Nicola Marshall's comment, September 26, 2013 6:07 AM
I also agree with Tennille and Lou comments. It is defiantly relevant as it can target a wide range of people without being to invasive like a phone call. There are some people out there like me that enjoying being sent things and don’t have a technological device attached to my hand 24 hours a day. I don’t use social networks so the only way I get information on sales is when someone hand delivers it to me. Just because the times are moving on doesn’t mean we should disregard the old way that we use to do things. New is not always better.
Rescooped by Tennille Ziegler from QR Codes, Beacons & NFCs
Scoop.it!

Not Just QR Codes: 4 Ways to Fine-tune the Direct Mail-Mobile Marketing Tandem

Not Just QR Codes: 4 Ways to Fine-tune the Direct Mail-Mobile Marketing Tandem | IMC - Milestone 2 | Scoop.it
» Not Just QR Codes: 4 Ways to Fine-tune the Direct Mail-Mobile Marketing Tandem | Marketing & Advertising (Not Just QR Codes: 4 Ways to Fine-tune the Direct Mail-Mobile Marketing Tandem - http://t.co/qqWrdEVhrY)...

Via Paulo Gervasio
Tennille Ziegler's insight:

This article focuses on QR codes and how they can be used effectively to communicate with consumers. A QR code is a tool that can be used in the communication mix. It is one way for marketers to reach their target customers. QR code is a part of the direct marketing strategy, where the marketer requires a response from the consumer. If a consumer scans the QR code on the handout they see it on, then they are giving a response to the marketer. This can be a very successful way for marketers to measure their response from consumers. This article talks about how QR codes need to be carefully planned on engaging their consumers. The end goal needs to be about the entire experience for the mail recipients. There are four ideas it focuses on to fine-tune the direct marketing QR code, these are; prioritising conversation, consistency, presenting value  that the customers want to share,  analysing the right things for measurability. These are all valid points that should be taken on board by any marketer when planning the use of QR codes in their campaign.

more...
Nicola Marshall's comment, September 26, 2013 5:53 AM
I think that is an interesting article as it is amazing what technology has produced. I not to familiar with the QR codes as I don’t have any device that can use them but I understand that it a code that you scan and it will bring up whatever the company wants you to see. I think this an effective way of marketing as it invites the consumer to get engaged in the product and want to find out what else they have to offer, I suppose it the excitement of the mystery as you don’t know what it is until you scan it.
Lou Mancer's comment, September 26, 2013 8:37 PM
Tennille when i click on this article it say it is not found?
Scooped by Tennille Ziegler
Scoop.it!

Word of Mouth & Social Media: Why a Share is Better than a Sale

Word of Mouth & Social Media: Why a Share is Better than a Sale | IMC - Milestone 2 | Scoop.it
Spurring Word of Mouth is the #1 Goal for any Social Media Marketer. This article will tell you why the share is more important than the sale.
Tennille Ziegler's insight:

This article is very interesting in the fact that it claims word of mouth on social media is better than a direct response from a consumer. This article looks at the end result, where sharing something through social media will give the end result of a high volume of people seeing it, and through a viable source, such as their friend or family or colleague. Seeing something from someone you trust and believe in will give credit to the product that is being shared. People don't necessarily believe everything they see and they are much more conscious of when things are being advertised to them.

 

The article talks about marketers wanting to measure their results against objectives, it says these objectives should be measured in terms of how far something went virally. To be successful in this the marketer needs to come up with a really good creative brief, which will result in a successful communications campaign. This is a really good way for brand's to get their message out there and communicate with the audience. A lot of marketers/advertisers have begun to create campaigns that try to be innovative and that have the potential to spread virally on the Internet. I think this is a key point that marketers need to take into consideration when creating an effective communication mix.

more...
Lou Mancer's comment, September 26, 2013 12:33 AM
I enjoyed reading this article and the comments that Tennille has of it. I agree with the fact that word of mouth and social media can be a very useful tool when trying to promote a product. Advertising can become social marketing when used in the correct way. Marketers want there content to go viral because it makes no limit to how much media you are getting. You can not get this with any other form of advertising, and this is what makes it so special and sought after. It has also been found that people are more likely to pay more attention to an advert when a friend has showed it to you, because it has gone viral. This then opens up hole new communities to the marketer.
Nicola Marshall's comment, September 26, 2013 5:49 AM
I also agree with Tennille comments, it is a very interesting article as it has made me think a little differently about how word of mouth is used every day as sometimes we don’t even know that we are doing it, I think that is the best thing about it and that is why it is very effective. I like how the author explains the difference between share and impressions as it gives a clear view of what have to think about when collecting data on clients via their feedback. Every time someone shows you something you talk about it then someone else will come along and they haven’t seen it so you then show it to them and then eventually everyone is talking about it and sharing it with other, and that’s why word of mouth is one of the best ways to get company out there, plus the added bonus of it being free!,