IMC - Milestone 2
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IMC - Milestone 2
Program planning, objectives, budgets, measuring success
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Search Marketing Integration: How Social Media and Search Will Combine in SMI | Social Media Today

Search Marketing Integration: How Social Media and Search Will Combine in SMI | Social Media Today | IMC - Milestone 2 | Scoop.it
Changes in Google algorithms have rendered many traditional SEO practices less effective. The new SEO, also known as search marketing integration (SMI), involves a variety of different elements, including social media.
Gracey Monteith's insight:

The connection between search engines & social media is getting stronger & stronger each day. Both mediums are platforms that aid brands to expose their products to increase consumer engagement. Using a combination of social media sites like Facebook, Twitter, Google+, Pinterest etc can optimise your social media strategies to enhance your brands exposure in search engines.

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Rupasi Gibbes's comment, April 1, 2013 11:49 PM
I agree Gracey, there are a wide array of social media outlets that people use often more than once a day. Therefore the connection between search engines and social media sites are being intertwined. I believe that due to the fact that there are so many options out there these days companies are smart in using search engines to reach their desired potential consumers.
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Emotional Marketing: What Makes Buyers Buy | Business 2 Community

Emotional Marketing: What Makes Buyers Buy | Business 2 Community | IMC - Milestone 2 | Scoop.it
The Role of Emotions in Marketing What’s more logical: Option 1: Clearly stating the facts about your product/service offering and touting the benefits
Gracey Monteith's insight:

Ruiz has constructed this article to be an emotional marketing test on its own. He separates types of marketing into option 1 & 2 and explains what makes buyers buy is really an emotional attachment created in an advert. Buyers buy when they can emotionally relatw to the advertised product not just when they are thrown a tagline like 'must have'.

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Rupasi Gibbes's comment, April 1, 2013 11:56 PM
I fully agree with this article. In this day and age it appears as there are more and more options consumers are beginning to take more notice of the products they can emotionally connect with.
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How Bad Leadership Spoils Good Planning | Planetizen

How Bad Leadership Spoils Good Planning | Planetizen | IMC - Milestone 2 | Scoop.it
Gracey Monteith's insight:

This article explains the medium between leadership & the audience. Learning about management influences how you react in leadership situations & how you deal with problems that have arisen. Very interesting how Vazquez highlights how little number of people want to become leaders, but how almost everyone interviewed wants to influence a leader. "It takes a leader to influence a leader."

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Rupasi Gibbes's comment, April 1, 2013 11:53 PM
I agree with what you say Gracey, I too posted this article and it simply highlights the importance of having proper management that are encouraged and valued and furthermore driven and both inspired and inspiring to encourage employees to ensure the plan is executed properly.