PRS Mobile Eye-Tracking Demo: Watch this video clip demonstrating ourPRS Mobile Eye-Tracking system
Ceres Wu's insight:
This video clip demonstrating our PRS Mobile Eye-Tracking system. PRS Mobile Eye-Tracking is the ideal tool for uncovering Shopper Marketing issues and opportunities — enabling you to document actual shopping behavior and aisle navigation. It is unobtrusive and easy to use. Additionally, our system overcomes the critical accuracy limitations of other mobile eye-trackers. With only a single calibration, respondents can go about shopping the aisle just as they would normally. PRS Mobile Eye-Tracking ensures that you see what shoppers see.
I very like this videro as I think this video its a good start getting to know about what a consumers's behavior and more in deeply to know how the way of this consumer spend money on purchasing.
Humankind is impacted by stories and as such they are a powerful way of engaging people. Stories relate to myth which emanates from deep within our psyches.
Ceres Wu's insight:
The first thing I really like this video is the speaker is using a story to create a market and trying to tell people what they are aiming for. From the presentation the author using a story to identify the "Cultural DNA of Society". which means, making a good story will effect people's emotion and push people try hard and do better. So, story its important, as most of people learn things from many stories. It will reflect how you thing/feel about it. Once we thinking about it, we might have chance to change it ordo better and make things completed different. Such as marketers by creating a story telling consumers what they are selling, "what we value and how we value for" by using the 4 key elements.
From the video, I realized that every story has a meaning behind it, and to clearly sending the message to consumers to make them understand and agree with you, its the good star fot first step you have sccessfully create a market.
This article is explained about the IMC partnership by looking at the ways of organizations and challenge of organizing and coordinating for integrated marketing communiations. In the article, there provide examples of many different partners involved in the development and execution of varous aspects of a company's integrated marketing communications plans and programs. I quite like this article, because it is important for marketer to understand the role and functions of the different partners in marketing communication—the client, the advertising agencies, and the media partners as well as organizations that provide support and specialized IMC services to companies.
IMC and Media partners
IMC and Advertisers/Clients
Agency and Advertise/Client Relationship
From the article, they have analysis how to work the relationship between the agency and clients based on cross-functional plan such as sending the messages from the media to consumer/client. More over, the IMC partnership is also for integrated marketing communicaiotn efforts thtough B2C and B2B.
The article is telling that the marketing plan it is exists with the marketing objectives. The main points of those elements its determined by the results and achieve which is separate to that of IMC. That is to coordinate the objectives with the communication strategy and inform the consumer so that they will respond. It is also not entirely the advertising that is responsible for sales. Some influences such as economy and competition may enhance or lower expected outcomes. i quite there explaination about what is actually mean to advertising and why market needs that, like an example if Wilsdorf had never advertised about that Mercedes Gleitze wore Rolex watch while swimming across the English Channel, no one would know that Rolex came up with the latest technology of waterproof watches. Advertising is to communicate a company that an offer to its comsumers through warious products and services. i really agree with this point.
In order to help you decide which social media platform will work best for your enterprise, this article contains some useful tips to follow.
Ceres Wu's insight:
Social media is the most popular way to communicate around the world in current stage. There many companies such as B2C,most of them by using social network for their business and work on it. social network will make the business running easier and fast to connect to consumers. And consumers thought from the internet by knowing about a company/brand.
However, by the way of finding the best social networking bite for business is to focus on managing one social media account to make the lie easier and continue the experience and increase your sales, and you must well knowing the type of target audiences. For example, if your target to teenages or young adults, Facebook,Twitter in the websites whichever site they are, that is where you create and strengthen your profile. You can bring your business closer to the clients through from the web which is more on buliding business – client relationships.
For many small brands, the primary challenge at retail is simply to “break through clutter” and create an opportunity to sell.
Ceres Wu's insight:
brand management and architecture is a marketing plan of create an opportunity and organizing many offerings to shopping and maximizes profitability. This article has address the key points and provide the example of how to use brands management and architecture to success build up a company brand. In the article they had provide their experience of shoppers specific task to prove how a brand architecture work in their case.
The four main steps of brands architecture work for building a brand:
1. Utilize color and structure
2. Maintain visual continuity
3. Have packages “build” upon one another
4. Ensure that naming conventions are descriptive
i like this article, because there saying these four key points as above tells the marketers when developing a brand, you must be know which decisions can be influenced at point – of – sale. Finding the primary opportunity rest in winning over brand switchers. Provide the way of trading shoppers up to higher end products and marketer need to know that their brand specific features its aim at which target market, this is telling every marketers that what they should be done while create a brand,is helps being more clear and focus on what you must do.
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