Have you ever been in a situation where you needed to layoff someone? Or imagine yourself in a situation like Yahoo!, when their CEO resigned and no one knew where the company was going. How would ...
Cecilia Sagote's insight:
Communication tough strategic decisions or communication on whole is very important as it can impact on the firm or brands image.
The introduction of IMC is important in making sure communication is effective from the top management to stakeholders. Companies need to carry out an internal analysis of the company- this is very much a beginning stage practice and should happen on a regular basis. An important aspect of internal analysis is assessing the strengths and weaknesses of the firm or brand from an image perspective.
If Stakeholders aren't communicated with properly, this can create a negative impact and perhaps cause unhappy employees who probably won't have a problem voicing their opinions to friends and colleagues. Word of mouth can be a powerful marketing tool and if feedback is negative , it can hurt the companie's image from a outsiders perspective.
The Communication-based Marketing Model for Managing Relationships shows that effective communication (or communication as a whole) can lead to good brand relationships and overall good brand value.
So I'm thinking I may need to see a doctor or someone in the medical profession for it is becoming quite apparent that I am addicted to integrated marketing communications or at the very least I am obsessively compulsive over it.
In this day and age, Integrating marketing communications is essential for businesses to survive...Traditional and expensive methods don't appear to be as effective anymore..By combining and integrating marketing strategies,would ensure a wider audience. Social media plays a big part in IMC and would likely to take the biggest peice of the IMC puzzle..A successful IMC program requires that marketers find how to use the various IMC tools to make such contacts and deliver the branding message.
Another article stated that more customers are likely to be attracted to social media. Studies also show that the current market multi-task a lot due to busy careers and customers in general just being more demanding.. People surf the net while they watch tv, people listen to music while reading a magazine and this has now been taken into account in modern era - modern marketing strategies create more effective marketing and grab a wider audience.
This article re-inforces that creating a new brand, should not be taken lightly as the brand image, name etc are the backbone of your company and something to carefully consider. It also emphasises that its the"little" things that make the brands more appealing but create fond, favourable images in the minds of consumers ie. banks in NYC with their dime carriers..these little things are very affordable but mean so much. This can also be a form of image advertising (development of an image that will appeal to product users.) In this case, the bank creates an initiative to help young people (children) to learn good savings habits
Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] (RT @lorilewis: Customers Are More Likely To Trust, Buy (Listen To #Radio) From Brands Who Use Social Media INFOGRAPHIC http://t.co/EzeKqq02Qr)...
Absolutely agree with this. This is what IMC is about utilising the different types of marketing segments and Social media is a huge chunk of that. Facebook connects 2/3rds of the worlds population so it's no surprise that those firms that are pro-active with Social media tend to be popular with customers.I know this from experience in publishing my own magazine where we have marketed the magazine 100% on social media because it's free and targets a wide audience. Majority of customers have found out about my magazine only on social media. A successful IMC program requires that marketers find the right combination of communication tools and techniques and social media is defiinitely one of the most important marketing tools if not THE most...
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