IMC Milestone 1
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How to communicate tough strategic decisions to your stakeholders?

How to communicate tough strategic decisions to your stakeholders? | IMC Milestone 1 | Scoop.it
Have you ever been in a situation where you needed to layoff someone? Or imagine yourself in a situation like Yahoo!, when their CEO resigned and no one knew where the company was going. How would ...
Cecilia Sagote's insight:

Communication tough strategic decisions or communication on whole is very important as it can impact on the firm or brands image. 

 

The introduction of IMC is important in making sure communication is effective from the top management to stakeholders. Companies need to carry out an internal analysis of the company- this is very much a beginning stage practice and should happen on a regular basis. An important aspect of internal analysis is assessing the strengths and weaknesses of the firm or brand from an image perspective. 

 

If Stakeholders aren't communicated with properly, this can create a negative impact and perhaps cause unhappy employees who probably won't have a problem voicing their opinions to friends and colleagues.  Word of mouth can be a powerful marketing tool and if feedback is negative , it can hurt the companie's image from a outsiders perspective. 

 

The Communication-based Marketing Model for Managing Relationships shows that effective communication (or communication as a whole) can lead to good brand relationships and overall good brand value. 

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Rescooped by Cecilia Sagote from Consumer Engagement of IMC
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Integrated Marketing Communications - Then And Now - Forbes

Integrated Marketing Communications - Then And Now - Forbes | IMC Milestone 1 | Scoop.it
So I'm thinking I may need to see a doctor or someone in the medical profession for it is becoming quite apparent that I am addicted to integrated marketing communications or at the very least I am obsessively compulsive over it.

Via Paula Hudson, Connie Guan
Cecilia Sagote's insight:

In this day and age, Integrating marketing communications is essential for businesses to survive...Traditional and expensive methods don't appear to be as effective anymore..By combining and integrating marketing strategies,would ensure a wider audience. Social media plays a big part in IMC and would likely to take the biggest peice of the IMC puzzle..A successful IMC program requires that marketers find how to use the various IMC tools to make such contacts and deliver the branding message.  

 

Another article stated that more customers are likely to be attracted to social media. Studies also show that the current market multi-task a lot due to busy careers and customers in general just being more demanding.. People surf the net while they watch tv, people listen to music while reading a magazine and this has now been taken into account in modern era - modern marketing strategies create more effective marketing and grab a wider audience. 

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Connie Guan's curator insight, May 5, 2013 3:03 AM

In recent economic climate, Integration of marketing technique is essential. In terms of online marketing campaign, it is believed that the companies have not been focusing well on that consumers are able to scheme their site with ease. Any good production result consists of ease and convenience of accessing. In order to produce high conversional rate, company should concentrate on streamlining their own website, and make sure they are always navigate with ease and user friendly for consumers.

 

Based on the definition of IMC, IMC is generating a voice of company which straightly speaks to various customers. Nowadays, it has been even more significant as the social media is coming up, and this will keep undergoing over these years. When you serve a customer, you will ensure you have a right communication with the customer, so as to deliver a right message at that very right time.

Jing Yang's curator insight, August 13, 2013 8:46 AM

The current integrated maketing communication is using a different commucations methods to transfer or transit the companies' information to their stakeholders or customers. As the development of information technology, the types or tools of marketing commucation are getting integrated and diverse. Therefore, seeking a marketing communication partner is more necessary for an organisation. Because, if the commercial partnership has made, it means that these collabrative companies can assist each other to promote their brands and products. The promotion cost will be saved and the time will save as well. As well as, these business can ultilize their collabrative companies strength to cover their weakness.

Sarah Johnston's curator insight, August 22, 2013 7:16 PM

What is Integrated Marketing Communications? Well, many don't really seem to know - or not EXACTLY at least. Opinions and explanations of IMC have varied over time, and there is no real set defition. However, we all seem to know that integrated marketing is indeed important. 
Business success seems to be increased dramatically by the use of both offline and online communications. 
Consumers want consistency, and they want it in different forms. They want to read about the business/offer in a flyer or paper, then go online to research further. They want to find what they're looking for easily by searching the same key words they saw in the offline marketing.
Without integrated marketing, a consumer might hear about your product or service, try and find out about it later and come up empty handed.
Integrated marketing is about getting more information out to more consumers - connecting to more consumers will of course mean a greater chance of sales and ultimate business success. 

Rescooped by Cecilia Sagote from Weeks 6-8
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Why A Brand Matters

Why A Brand Matters | IMC Milestone 1 | Scoop.it
In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Coca Cola, Budweiser, Ford, Apple, MetLife.

Via Zeisha Amy Flavell
Cecilia Sagote's insight:

This article re-inforces that creating a new brand, should not be taken lightly as the brand image, name etc are the backbone of your company and something to carefully consider. It also emphasises that its the"little" things that make the brands more appealing but create fond, favourable images in the minds of consumers ie. banks in NYC with their dime carriers..these little things are very affordable but mean so much. This can also be a form of image advertising (development of an image that will appeal to product users.) In this case, the bank creates an initiative to help young people (children) to learn good savings habits

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Callum Sweeney's comment, May 9, 2013 7:14 AM
Great article. I like that the article talks about brands as a promise as many people will purchase a product because they know the brand. A brand can be a good indicator of quality, price and other attributes. This can be seen as a promise.
Victoria Sweeney's comment, May 9, 2013 7:36 AM
I love the point made in the article how a brand is short hand for who you are. I think this is very true, as a successful IMC campaign should create a brand image, and create enough brand awareness that just by seeing a brand name, customers know what it means. A very cool article
Cecilia Sagote's comment, May 22, 2013 1:26 AM
This article re-inforces that creating a new brand, should not be taken lightly as the brand image, name etc are the backbone of your company and something to carefully consider. It also emphasises that its the"little" things that make the brands more appealing but create fond, favourable images in the minds of consumers ie. banks in NYC with their dime carriers..these little things are very affordable but mean so much. This can also be a form of image advertising (development of an image that will appeal to product users.) In this case, the bank creates an initiative to help young people (children) to learn good savings habits
Rescooped by Cecilia Sagote from The Communication Mix
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Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter | IMC Milestone 1 | Scoop.it
Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] (RT @lorilewis: Customers Are More Likely To Trust, Buy (Listen To #Radio) From Brands Who Use Social Media INFOGRAPHIC http://t.co/EzeKqq02Qr)...

Via Dr. Susan Bainbridge, Becky Norman, Nick Moxon, Connie Guan
Cecilia Sagote's insight:

Absolutely agree with this.  This is what IMC is about utilising the different types of marketing segments and Social media is a huge chunk of that.  Facebook connects 2/3rds of the worlds population so it's no surprise that those firms that are pro-active with Social media tend to be popular with customers.I know this from experience in publishing my own magazine where we have marketed the magazine 100% on social media because it's free and targets a wide audience. Majority of customers have found out about my magazine only on social media. A successful IMC program requires that marketers find the right combination of communication tools and techniques and social media is defiinitely one of the most important marketing tools if not THE most... 

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Tiffany Tang's comment, September 26, 2013 8:07 AM
i think this is a very good article to read with. some companies however still choose to ignore the evolution on online activity and choose to go through the traditional streams of communicating with there target audience. This might let the company reduce the amount of profit.On the other hand if the company use the social media to promo their product this will largely give a big advantage for the company.
Anna Kong's comment, September 26, 2013 9:26 PM
i agree with you jianwang this article is interesting and it does point out the vital connections between branding and social media. well chose article.
Steven Chen's comment, September 26, 2013 9:33 PM
Good insight Lycoris. For me, I fit into one of the 18-34 demographic and I use social media every day. All the statistics in this article show that social media plays a significant role in brand engagement and I totally agreed with it. For me, I would like to engage with a brand that using a social media platform, especially if some of my friend a link to me on Facebook. One of the reason that I would like to trust brands who use social media is there are not just positive advertisements on the Facebook page but also different comments I can read. And I also agree with Lycoris’s point that social media is a powerful tool. It is an effective and cheap platform for brand to engage with people, but it is hard to control. For brand, this could be a negative issue because when things go wrong, it is really hard to control how people saying on the social media so there is no way to hide the truth. And for customers, this could be a good issue because we knew if something goes wrong, we will see news on social media.