Brain sustainability is important as it will shows that you meet with the target customers that you have been set while building up your brands, for the companies to be successful it need brand architecture that are required to build a truly sustainable brand: visions, shared values, strategic gains, the givens.
Multi-channel marketing drives higher ROIAccording to a global survey of marketing decision-makers recently conducted by Forrester research, 97% of responders indicated they had seen an improvement in revenue that could be attributed to marketing ...
I agree with this article that the multi-channel marketing have both benefits and barriers towards customers and businesses itself. This will made marketers to plan and look to solve the problem well as things may occurs like the barriers of multi-channel marketing. Therefore, to be able to success, marketers have to find out someway to solve the barriers or find other way to be able to intergrated with customers.
Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] (@tkennon Interesting infographic about the relationship between consumer engagement and social media http://t.co/gtGaaBr38F)...
According to this article it shows that social media have an important influence on customers decision after they gained trusted and are having an accoung on the social media like Facebook and Twitter. These customers would likely to buy more online via Facebook or Twitter.
I think this statement is true as it is the main thing that companies also focusing on consumers engagement as there should be a inter level between etailers and consumers, It is also true according to this article that consumers look at the price of the product first than consumer demand for sustainable practice as this is the margin of which they can afford to buy the product or not.
We all have to admit that social media become parts of our lifes as there are an important aspect that we can not live without it. I agreed with this statement "consumer trends will impoact social media marketing" as consumers have different type of aspect and usage of social media so companies have to adapt and change to consumer trends to be able to compete with each other.
I agreed that social media is a powerful tools as an interaction with customers and for companies to promote their brands and products. Mostly everyone has an excess to the internet as it is important for today's world. Companies needed to market their products by creating communities to make consumers know about the products and become more attractive to the products or brands.
Why social media engagement is a defining element of the 21st century, and the success of your business relies on your participation. Social media engagement
Neungy Kung's insight:
I agreed that nowaday businesses need to be online to be able to compete with their conpetitors and it is more likely if those companies are online would be able to sell or advertise more on their brands as the content is also important. However, this does not mean that if you're not online you would not existed, as in the real world these companies still existed eventhough they do not go online but this may mean that they will not be able to promote their products in different variety.
When companies aimed to build strong brands, it need to take into account of where your companies will sits in the market which you have to identify the company to get a clear picture ot its purpose and places. This include SWOT analysis which will tell what companies Strengths, Weaknesses, Opportunities and Threats. There are five steps to developing brands identity: Vision Statement, Mission Statement, Essence, Personality and Position or Value Proposition. After companies know all this, they will be able to improve and figure out what to make their brands and products better to suit customers.
I agree with this statement as brand building is important because company need to make themselves unique or differentiate from other brand so that they could mark-up the prices of their products. When customers see products coming from particular brands they like, they would likely to buy from that brand rather than other brands. Therefore, brands building is important so that company can make lots of sales to be able to make profits.
Online, Digital and Social Media Marketing will be key initiatives for companies in 2013. The importance of building long term brand equity and ROI will be key focuses. Social Strategies to develop targeted campaigns, leverage data and implement emerging technologies and tools will be the drivers for success.
As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand. Winnie Hart and Lorrie Lee from TwinEngine share 13 in 2013 – Social Media Marketing trends that will take flight.
It is a good thing that companies plan towards the future about the advantages of social media, basically thes businesses will be able to know what the trends will be and they can cope with it or find a solution for their best suit results.
I do agree with this statement as companies need to be able to know how much they have to put their interest into building up consumer engagement either online or offline. There are different preference in people so some consumers might like online shopping and others might like in store shopping which retailers have to be able to figure out on what money they will spend mostly on and how they do it but retailers have to keep in mind that both online shopping and in store shopping are both engaging to customers.
It is true that people have a lot of clutter so they would not look into their healthcare problem which is a usual things as they have other things to do. It not just a healthcare that have been avoid but also other industries as well that is hard for companies to be able to engage with customers.
Nowaday, there is a significant number of people who used social media which it has been increasing rapidly in the last decade. Eventhough, brands need to interact with comsumers to be able to make themselves well known as much as possible. It is uncontrollable as social media still could be widely spread around very quickly so there may be a rumour effecting the companies or brands which this may cause a negative effect on these brands as well as possitive.
Customer Behavior - To better understand holiday shoppers and their attitudes about online tools and channels, LivePerson conducted its 2012 Holiday E-Commerce Survey then highlighted its findings in an infographic.
I agreed with this as today people liked to do their shopping online as it is more convenient and easily to purchased. On the other hand, there are disadvantages consumers security information could be leaking if the security programme is not protective.
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