American Idol has created an engaged audience that uses multiple mediums; I can't think of a brand that has created a higher level of user engagement and a successful IMC plan. Thank you for sharing this example of IMC!
Idols uses social media to attract their audience globally.Fans of the show is able to tweet about the show ,follow the show and get information about their favorite contender and judges.The brand gets major exposure through social media and other brands involved gets exposed too.
I agree with this article ,it is extremely important to facilitate the emotions of the consumer.In todays world you can attract consumers with social media.Companies need to include the consumer via twitter , Facebook etc.Consumers need to feel included , Marc Jacobs included them with the competition that was going on,its all about interacting with your consumers.Consumers are not just looking for a purchase but an experience too.
Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on socia (RT @voziq: How Customer Service on Social Media Helps Your Brand [Infographic] | Mindjumpers
Its is very important to connect with the people that supports your brand.Social media is something you can use as a tool to expand your company ,expose your brand and advertise the product by connecting with people through twitter, Facebook,instagram etc. Companies do need to be careful though because the dont want to portray a bad image they need to make sure that the only expose it in a positive way and a way they want to grow and send the company in
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