IMC:Marketing Communications
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Difference Between Corporate & Marketing Communications

Difference Between Corporate & Marketing Communications | IMC:Marketing Communications | Scoop.it
Corporate and marketing communication are two different types of messages created by companies and organizations. Corporate and marketing communication are targeted at distinct audiences with varying ...
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Defined the difference between corporate and marketing communication. Corporate messages are structured to convey the attitudes, beliefs and goals of an organization or company as an institution, while marketing messages are meant to informing the consuming public of a good or service. And identified that the major differences between corporate and marketing communications lie in the audience each type of communication is intended to target and the particular entity each message is intended to represent.

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Srishti Jain's comment, April 7, 2013 3:07 AM
This article explains corporate and marketing communication . How is it been differentiated from each other .Corporate and marketing communication are targeted at distinct audiences. Structured to convey the attitudes, beliefs and goals of an organization or company as an institution.
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Explain how marketing communications supports the marketing and business strategies of an organisation?

Explain how marketing communications supports the marketing and business strategies of an organisation? | IMC:Marketing Communications | Scoop.it
Communication plays a vital role in any part of the business. In the increasingly competitive environment of business in the UK, the need for.
Crystal Ma's insight:

A great article that give lots of resources and give an explaination of how marketing communications supports the marketing and business strategies of an organisation. It is clear show that the marketing communication is essential for not only increasing the sales but also for increasing the overall financial performance of the organization through cost reduction and effective supply chain management.To conclude this report it is clear that marketing communication is essential for accomplishing the marketing and business strategies of an organization.

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Srishti Jain's comment, April 7, 2013 3:19 AM
Marketing communication is very important for business to make strategies and increase sales and the overall growth of the company .How supply chain management is the backbone of an organization.
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How Do I Choose the Best Marketing Communication Strategy?

How Do I Choose the Best Marketing Communication Strategy? | IMC:Marketing Communications | Scoop.it
Brief and Straightforward Guide: How Do I Choose the Best Marketing Communication Strategy?
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The article clearly identified how to choose the best marketing communication strategy,  it said a company needs to communicate to its clients that it will be increasing rates, to develop a strategy that ensures all clients receive and understand the message prior to implementing the rate increase.And recognized an effective marketing communication strategy is consistency.

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Srishti Jain's comment, April 7, 2013 3:13 AM
It explains the internal and external marketing communication strategies. How an organization deals with the client , succesfull marketing strategies for the brand and the consumer.