To create value a brand must be endowed with meaning. It is the meaning — the story — that determines how that brand is perceived and the degree to which it is preferred over alternatives. Some brands have stories that have evolved over the years and are continually refined. Other brands are new or reinvented and the story needs to be retold or developed from whole cloth.
A CMO is always faced with the tasks of increasing sales, increasing profit, increasing awareness and preference. Many strategies can be employed to move in this direction, but without properly telling the brand story, success will be limited.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.