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Rescooped by Jack Tang from Designing service
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Branding: How It Works in a Social Media Age [INFOGRAPHIC]

Branding: How It Works in a Social Media Age [INFOGRAPHIC] | imc is good | Scoop.it
Branding and social media — they seem to go together so well, yet they're both widely misunderstood. While social media can serve as a gigantic megaphone for your brand, social ...

Via Martin (Marty) Smith, Fred Zimny
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Jack Tang's comment, March 15, 2013 1:14 AM
Media and branding is always been mention together. The fastest to get your brand well known by everyone is though media channels like TV ads and internet. According to research, that TV ads advertisement has the biggest revenue in the industry
An, SungBin's comment, March 15, 2013 1:33 AM
because of these days internet immprovement, most of companies advertise there brand and products through internet like facebook and twitter. in article there are more facebook users than a twitter user in US. however, more people in twitter are saying only positive reactions to certain brand.
Kevin Chai's comment, March 15, 2013 3:17 AM
The article seems to be focused on a comparison between the effectiveness of marketing on Facebook or Twitter, with very little information regarding other sources of social media. Facebook is a decidedly more effective marketing tool than Twitter is, with their brand much more likely to spread there than on Twitter. However, Facebook is also a little bit more objective, due to how lenient females are on Twitter. While it does give a little bit of detail regarding how effective the two social media platforms are, much of these statements are something that we already knew and so this article does not contribute much to the understanding of branding.
Rescooped by Jack Tang from Story and Narrative
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PR Storytelling: How to Develop Your Brand's Story

To create value a brand must be endowed with meaning. It is the meaning — the story — that determines how that brand is perceived and the degree to which it is preferred over alternatives. Some brands have stories that have evolved over the years and are continually refined. Other brands are new or reinvented and the story needs to be retold or developed from whole cloth.

 

A CMO is always faced with the tasks of increasing sales, increasing profit, increasing awareness and preference. Many strategies can be employed to move in this direction, but without properly telling the brand story, success will be limited.


Via Gregg Morris
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Jack Tang's comment, March 15, 2013 12:30 AM
This article is telling about building your brand story to the customers so that you will have a positive image about your product. Here are some of the underlying elements that drive consumer decisions about your brand:
- Why the brand exists
-How the brand evolved
-What the brand "believes in"
-Brand style cues
-Brand ethics – how it behaves
-Brand associations – where is it seen, who are its friends
-Brand credibility – what are its credentials.
If you want your brand to success, you have to treat your product as a person. For example, Steve Jobs treats apple company as his baby therefore he will do everything for this company for it to grow.
Kevin Chai's comment, March 15, 2013 12:37 AM
In my opinion, it's not so much as treating your brand as a person for it to succeed, but making it more personable and approachable for the consumers. Rather than them feeling like they're purchasing from some faceless corportation, they should feel like they're buying from a friend or at least acquiantence. From this the brand can develop its ties to the consumers.
An, SungBin's comment, March 15, 2013 1:24 AM
It is quite necessarily to have a brand stories to share the ideas with customer. However, the company have be care of telling the brand stroies to customer because, the customers might understand brand stories wrong and understand the idea wronly and get confused what that company trying to say. so the companies should make the stories quite straight forward so everyone can understand what companies trying to say.
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Personal Branding: A Critical Key For Success In The Social Media Era

Personal Branding: A Critical Key For Success In The Social Media Era | imc is good | Scoop.it

Via Fred Zimny
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Jack Tang's comment, March 15, 2013 1:06 AM
This article is talking about building a personal brand is not easy but takes time. When you go to formal meeting instead of handing out your name card to everyone and some of them won’t even pay attention to your card, you have to try to build up true relationship with your customers so that you can brand yourself better and more people going to know about your product.
Kevin Chai's comment, March 15, 2013 1:21 AM
Personal branding is the process of creating an image for yourself or your product and then developing a communicative relationship between yourself and your customers. This is important because in the past blasting out messages to the masses worked due to the few advertisers, now however you'd only be one voice out of hundreds. To actually engage the potential customers you have to communicate with them on a more personal level.
An, SungBin's comment, March 15, 2013 1:36 AM
i agree with jack, if you going to do marketing, you have to choose your target market. and then, advertise your brand and product to those people who will think interest about your product. this way, you can save you time and money