IMC Goals setting vs Budget and changes!
435 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Mareta Simanu Sapolu
Scoop.it!

Integrated Marketing Communications Plan For Kilo King Pty Ltd ...

Integrated Marketing Communications Plan For Kilo King Pty Ltd ... | IMC Goals setting vs Budget and changes! | Scoop.it
(Refer to Figure 1.5 Integrated Marketing Communications to Build Brand Equity (Kotler, 2009, p.511). Our target market analysis will suggest specific strategic locations and communication channels for the placement of ...
Mareta Simanu Sapolu's insight:

A good article about the importance of using the Hierarchy Effects Model, and strategic implementation of communication channel of IMC to influence and maximise the impact of Kilo King’s intended campaign message that needed to be delivered to their target audiences to increase purchasing power of their products. It is not only that, but they are also aiming to build long term relationship with their ending customers that through this message it will increase awareness and change the mentality of consumers to actually increase the ability to make decisions more effective  to buy their products.

 

This is all linked to what we discussed in Week 5 Lecture about using IMC channels of communication to increase awareness and purchasing power of consumers just like it shows in the diagram of Basis of DAGMAR which means, defining advertising goals and measure advertising results. In saying this, creating awareness is a priority of any company such as Kilo Kings to carry out first before consumers are convicted to like then trial the products and then purchasing.

more...
David Yang's comment, April 9, 2013 10:31 AM
Great article on how the following IMC plan for Kilo King seeks to identify the requirement for acknowledging various behavioural models and implementing specific marketing communications strategies throughout its campaign that will enable Kilo King to move their target audience from a mental state of awareness through to purchasing their products and eventually forging a long term customer relationship with the organisation.
David Yang's comment, April 9, 2013 10:31 AM
Great article on how the following IMC plan for Kilo King seeks to identify the requirement for acknowledging various behavioural models and implementing specific marketing communications strategies throughout its campaign that will enable Kilo King to move their target audience from a mental state of awareness through to purchasing their products and eventually forging a long term customer relationship with the organisation.
Andrew Wild's comment, April 9, 2013 5:13 PM
In an effort to meet Orgran’s organisational objectives in maximising profit margins, increasing our market share & maintaining our competitive advantage over both current and prospective direct and indirect competitors, Kilo King will strive to communicate its commitment to providing superior value to its target audience through its brand positioning throughout a strategically crafted and customer centric IMC campaign titled, ‘Live like a King.’
Scooped by Mareta Simanu Sapolu
Scoop.it!

Designing and Managing Integrated Marketing Communications

Designing and Managing Integrated Marketing Communications | IMC Goals setting vs Budget and changes! | Scoop.it
Implementing IMC Integrated marketing communications can produce stronger message consistency and help build brand equity and create greater sales impact. It gives someone the responsibility -- where none existed ...
more...
Angelina Singh's comment, March 21, 2013 4:44 PM
this is definitely true brand awareness and brand image can lead to brand equity however you need to ensure that its all positive in the consumers mind. If the marketers and companies well design their promotions and communicate what the consumers want they will increase sales.
Scooped by Mareta Simanu Sapolu
Scoop.it!

Setting Goals - Integrated Marketing Communication

Setting Goals - Integrated Marketing Communication | IMC Goals setting vs Budget and changes! | Scoop.it
Boundless' free textbooks and study tools makes education more affordable, accessible, and effective for students and professors.
Mareta Simanu Sapolu's insight:

IMC strategic planning and SMART goals setting to meet buget is very important in any organistaional marketing plan. Although IMC has goals to create brand awareness, increase consumer demand and shareholder, etc..but everything has to be planned according to the finacial side effect of any business. When IMC strategies are well implemented and work well for a longer period of time then no changes should be made unless the objectives are not achieved as expected. This means, that the only changes to adjust budget is when IMC strategies are not working as expected to achieve budget objectives. The only common changes in the marketplace is the ever changing economy together with new competitive forces and new promotional opportunities which in this case, can be a cause for an organisation to alter its planning stragies and to re-assess the IMC goals for better results. 

more...
Fiji Singh's comment, April 8, 2013 9:08 PM
The main objectives of a company are crucial in taking it from business to a true brand leader. The way a company handles its budget more specifically its cash flow and general revenue and expenditure will dictate the direction it can take. This outline shown was really detailed and very well constructed. The highlights for me were the imc objectives To enhance firm/brand image
To increase market share
To increase sales
To reinforce purchase decisions. These are what most business should focus on when trying to meet a specific target or objective. It was a simple and educational article that made me think about the process of achieveing a companys aims.
Mareta Simanu Sapolu's comment, May 1, 2013 8:06 AM
Absolutely, handling budget to set it to teh right direction is very important in marketing planning. At the end of the day, measuring success is a matter of outcome results based on good planning and achieving objectives.
Rescooped by Mareta Simanu Sapolu from The meaning of IMC?
Scoop.it!

Journal of Integrated Marketing Communications.

Journal of Integrated Marketing Communications. | IMC Goals setting vs Budget and changes! | Scoop.it
more...
Mareta Simanu Sapolu's curator insight, March 15, 2013 1:29 AM

Strategically speaking, IMC can define as a marketing process that is specifically premeditated to combine all communication strategies together in order to deliver the right messages to the prospect customer. In saying this, the customer should be the centre of this process, in order for a company’s brand, products and services to be recognised by the right target market, bringing all connection in unity and combining a strong channel of communicating the message through is very important for profitable use of time and money. Marketing strategies and process also includes identification of prospect customers and evaluating the profitable side effect of transforming marketing into profits rather than an expense.

Angelina Singh's comment, March 17, 2013 9:20 PM
This definition is very true, and explains how the customer is the centre of attention. Marketers need to concentrate on consumer needs rather then their own. It also underlines the main factor of SYNERGY and how all communications must be unified across all mediums and must communicate the same message.
Shavneel Singh's comment, March 20, 2013 4:40 AM
This is very true as it presents the underlying importance of the consumer in the IMC process. Also it identifies the importance of all the aspects of IMC working together in order to create a strong brand equity.By having the customers at the "centre of attention" like Angelina said it will be easier to distinguish between the target market of whom you are going to market to.