IMC working at it's best, a good example of when ad agencies work together with a well known brand to create a fresher image which from a marketing perspective is a step in the right direction if you consider that it increases both brand equity and awareness.
Theo Spierings says running New Zealand's biggest company is like being manager of the Dutch football team. (RT @TheNBR: What Fonterra's CEO tells the Dutch http://t.co/axpY0pLjCx)...
Shu'aib Dopey Lakey's insight:
I liked this article because it looked into international relations for the brand and also touches on the newest campaigns set out by the brand as well. Strategies all important in the goals of IMC for examplle the milk in schools programme and the newest bottle that was introduced to keep the light out and milk fresher, a new look for Anchor and a good campaignable idea.
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