How Interactive Displays Are Helping Customers Buy Smarter - PSFK | IMC Engagement and consumers | Scoop.it

With the help of partner iQ by Intel, PSFK builds a hypothetical retail store that can better engage customers with the use of digital displays.

 

In the age of Amazon.com, physical stores have to compete more than ever to provide customers with a shopping experience that rivals the ease and convenience of online shopping.

 

The use of interactive digital displays are helping to provide customers with an immersive experience that engages multiple senses, something that’s impossible to replicate on the web.

 

But how and where in-store to best capture the hearts and minds of your shoppers? In this piece, created in partnership with iQ by Intel, PSFK takes a journey around a hypothetical store to point out where a retailer could use digital displays to augment the current experience.


Via Russ Merz, Ph.D.