IMC: Emotional Responses
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IMC: Emotional Responses
Ibook, Emotional resonse, Marketing, Publicity, Good or bad
Curated by Rakesh Kanji
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Real Brands Need Real-Time Leaders - The Importance of Embracing Social Media in the C-Suite

Real Brands Need Real-Time Leaders - The Importance of Embracing Social Media in the C-Suite | IMC: Emotional Responses | Scoop.it

The impact of social media in the digital bazaar is undeniable. Consumers now demand more transparency, authenticity and engagement from their brands, and the businesses smart enough to pay attention are happy to oblige. But, for many businesses both large and small, a communication disconnect exists between executive leadership in the C-Suite and their customers. Many companies typically turn to focus groups, surveys, and customer satisfaction analyses to understand their audience, but stop there. While all of these techniques remain part of the marketing mix, the communication gap remains.

 

In today’s social world, CEOs, CMOs, CIOs and senior management must become aware of the many reasons for joining social networks. According to a study by Brandfog, consumers and employees hold company leaders who engage through social media in high regard.

 

The survey found that executives who engage their customers through social media can increase the company’s brand profile, instill confidence in their leadership team and build greater trust, loyalty, and purchase intent for customers. In fact, 82 percent of survey respondents stated that they were more likely to trust a company whose CEO and leadership team engaged on social media.

 

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Rakesh Kanji's insight:

Shows the importance of communication in marketing. Especially through social media. Explains how firms must set the cultural tone. Managers must not only be on social media sites but must engage in them a d use them affectively

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Matthew Randrup's comment, September 26, 2013 6:46 PM
Terry , i liked your article social media engagement is important in todays marketing. Its all about making the consumer feel like they mean something to the company and i feel that this article explained this well.
Ahmed Salman's comment, September 26, 2013 9:30 PM
I agree with your insight terry. i really enjoyed this article. i like how you embrace social media and how it engages consumers.
Jarrod Gardiner's curator insight, September 26, 2013 10:25 PM

This aticle looks at why senior management should embrace social media. This is due to the fact that social media provides many ways for a brand to communicate to the consumer. It is important to engage senior mangaement as a lot of business find they have a gap between the conusmer and management which needs to be fulled. 

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5 Ways Retailers Are Monitoring Your Every Move | POPAI

5 Ways Retailers Are Monitoring Your Every Move | POPAI | IMC: Emotional Responses | Scoop.it

Shoppers are quickly catching on to the fact that retailers monitor their every move throughout the path to purchase. Whether it begins at home on their computer during the research and price-comparison stage, or in-stores at an interactive display that asks for personal info, there are numerous ways brands and retailers are finding out more and more about shoppers in order to cultivate a better user experience for them. Can you count all of the ways?


Via Russ Merz, Ph.D., Jack Tang
Rakesh Kanji's insight:

This article shows the importance that firms place on knowing the about the consumer and their buying behaviour and lifestyle and pretty much any other piece of personal information that they can obtain. Information on consumer behaviour can be obtained from many sources as this article explains. Especially in this age where the internet and smartphones and social media are a must. One question that this article brings up is ‘where is the line drawn in terms of privacy?’ as firms can be very nosey.

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An, SungBin's comment, April 5, 2013 2:57 AM
I am agree with this article. I didn't know that super mannequin cams are used to see the consumer behavior but it seems it is good idea. and data mining and smartphone tracking is same idea. because these days, most of us using free WIFI with our smartphones. also, those three information will give companies to more accurate consumer behavior.
faisal bin afif's comment, April 7, 2013 4:15 AM
I think this article details what I believe to be the next "in thing" or trend in marketing, which is already starting to happen. That is not a unified approach to marketing using an integrated marketing strategy of "one size fits all" but once marketers have access to this much personal information, even instantaneous facial features of potential consumers they can individualise and customise unique messages direct to that individual consumers by new technology. This can be messages to a smart phone or digital media positioned next to a display stand of the firms merchandise.
Avi Prasad's comment, May 9, 2013 10:07 PM
I agree with Faisal, it the next thing that is slowly being implement in markting, again like i have said in the past, adaption of technology as well watching how consumers interact with a companies product is essential in the success for a company. This directly involes the consumer as they are unaware of this type of marketing will be more conscious of what is being displayed.
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The In-store Impact of Customer Analytics - Direct Marketing News

The In-store Impact of Customer Analytics - Direct Marketing News | IMC: Emotional Responses | Scoop.it
Direct Marketing News
The In-store Impact of Customer Analytics
Direct Marketing News
Recently, Levi's' analytics revealed that 501s had become immensely popular in urban communities—which influenced Levi's messaging and stocking decisions.

Via Carla Gentry CSPO
Rakesh Kanji's insight:

This article was great in explaining the importance of data analysis and strategising. A product like levis 501 jeans sells at department stores for $40 and other stores for upward of $500. Consumer behavious must be well researched to choose where the jeans should be positioned in each seperate market it is in

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Crystal Ma's comment, May 8, 2013 11:37 PM
Levi Strauss & Co is a example for impact of customer analysis, it said Levi's' analytics revealed that 501s had become immensely popular in urban communities—which influenced Levi's messaging and stocking decisions.When retailers build a digital strategy, they need to think about more than just collecting information on a channel-by-channel basis, Analytics allowed Levi's to tailor its marketing to the right demographic, and its inventory to the right outlets.
Reuben Bisley's curator insight, May 9, 2013 8:50 PM

This article takes a look at how in store analytics can be used to interperate your customers and plays with a strategy for creating the direct marketing communications. Very relevant to business owners and marketers. The article then goes on to talk about the short comings of the analytics program.

Richard Ott's comment, May 10, 2013 12:49 AM
THis is similar to an article i posted on the importance of getting the right data. All companies need acurate information to aid in targeting the right market segments. Databases are also used to evaluate the success or failure of media campaigns and acurate timely data is crucial to prevent overinvestment of scarce resources (ie time and money) into segments that are unprofitable!
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Why The Emotional Criticism Of iBooks Author Is Wrong

Why The Emotional Criticism Of iBooks Author Is Wrong | IMC: Emotional Responses | Scoop.it

What’s strange about these emotional responses to Apple’s legalese is that they fail the reality test. Apple’s iBooks Author terms are neither greedy nor evil; they don’t mean Apple’s “owns you;” and it’s certainly not the worst thing Apple has ever done.


Via Nik Peachey
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Rakesh Kanji's comment, April 4, 2013 5:09 PM
This is a good article to show emotional responses. The people who voiced their opinions in this article clearly don't like apple products as they are very emotional when it comes to the IBook. They have a bad 'attitude' towards apple. This means that Apples marketing strategy did not invoke a positive emotional response from everyone. The negative response may not just have to do with the Ibook but may also be to do with apple products in general.
faisal bin afif's comment, April 7, 2013 4:54 AM
Apple's iBooks do not provoke a positive emotional response from everyone, as you say. Since Apple has a number of leading products which its customers display positive emotional responses to Apple must capitalise on this not only its products designs but in its marketing for its iBooks. Apple has done extremely well with its iPods and iPhones and integrating its iBooks into this successful marketing will surely increase its sales. In saying that it will be near on impossible to invoke a positive emotional response from all consumers with the same product and marketing strategy as consumers all all unique.