IMC: Creative Strategy
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IMC: Creative Strategy
Explroing IMC and Planning and development of creative strategy
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Integrate Marketing by Developing a Designer's Eye | WVU IMC ...

Integrate Marketing by Developing a Designer's Eye | WVU IMC ... | IMC: Creative Strategy |
The student blog is written by current WVU IMC students and details their IMC graduate experience ... for marketers to develop their design eye when implementing creative strategy. CREATIVE STRATEGY PRINCIPLES ...
Lauren-Elsa Grigor's insight:

This article mostly relates to IMC efforts on the form of attractive web design and graphic design in print media. The golden ratio has been a theory on what is aesthetically appealing for centuries. There is evidence of it in Art and Architecture since Roman and Greek times. How fitting that in the most modern age of IMC, it is still referred to as a foundation for creative design. This goes to show that we can still learn a thing or two from centuries ago and apply it to the internet and Marketing today

Delzin Balsara's comment, May 9, 2013 4:35 AM
This article was very useful in my opinion. Design is very important when it comes to marketing as this is what attracts customers when purchasing any product. Creative strategy, whether it be in past or present it displays the message that the marketers are trying to express. Strategy in IMC is very important as an objective is set and creativity makes it happen.
Vivien Dohyun Jung's comment, May 9, 2013 8:25 AM
This article helped me understand the minds and purposes of designers when designing an advertisement. I think targeting prospects doesn't only mean analysing their consumer behaviours and demographic information but also targeting their psychological aspects by using various designing/artistic techniques such as use of retouching, white space, typography, colours etc. This article made me realise the role of designers and understanding their eyes are very important to learn and important effective IMC strategies.
lorren's comment, May 9, 2013 10:50 AM
this article is very important to adressing issues of mishaps between the big idea & various communication mediums.if the big idea is intergrated in the hierachy of the design process,this clearly spells ou the message.The art of creativity is not to be underestimated beacuse great design & layout determine whether a potential customer mihgt even look at your communication eg a brochure or card.
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Creative Strategy Development | Sara Geneva Noreau Kerr

Creative Strategy Development | Sara Geneva Noreau Kerr | IMC: Creative Strategy |
Developing creative strategies is my students' most difficult assignment in Integrated Marketing Communications. Learning that tactics are not strategies is much harder than finding an audacious or at least original idea.
Lauren-Elsa Grigor's insight:

Great example of Creative Strategy using the best integrated marketing efforts. A simple marketing and communications goal turned into something interactive for the target market. The CEO video plus the website design are engaging but also consistent. Each touch point is consistent with the image that the brand is trying to portray. The creative strategies are specific and measurable and easy to implement. Also, in true IMC fashion, these strategies easily follow onto publicity and media. It would be interesting what other touch points they considered using and then didn't; such as tradtional advertising mediums. 



Vetida Namprasert's curator insight, September 23, 2013 8:31 AM

Refers to what i'd study in class 

Creative Strategy is Determining what the message will say or communicate


Creative Tactics is Determining how the message strategy will be executed

therefore creative strategy and creative tactics is not the same. good creative strategy can give an ability to the firm to achieve their goal in communication and be above of the market. well prepare in creative strategy can give a good result back to the company such as;  Get more customers and become different from other competitors. 

Maybelle O'Connell's comment, September 24, 2013 9:41 PM
Creative strategy and creative tactics are not the same- the differences between these two were highlighted in this article. Creative strategy is what the message will say or communicate and creative tactics is how this message will be executed. As Vetida said the correct utilization of creative strategies and creative tactics will allow companies to differentiate themselves from competitors giving them an advantage.
Aimie White 1085804's comment, September 25, 2013 6:38 AM
As Peggy said, it is important for brands to first identify their target audience before dveloping a creative strategy, and based on the target market, then devlop the the tatics. this will ensure the right message is getting to the right people through the right channels.
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For consumer brands, April Fool's Day ain't no joke. | "Buy the Way ...

... blogs, news websites and podcasts were abuzz with this year's most outrageous April Fool's shenanigans and as a result of developing (creative) creative executions, often with a very high production value, many brands enjoyed a ...
Lauren-Elsa Grigor's insight:

How true... 10 years ago April Fool's was seen as just another day to pull a cheeky prank on your family and coworkers, these days it gives people a chance to really stir up emotions and brands are using it in their creative strategies to appeal to consumers' sense of humour. A lot of money and time goes into an effective April Fool's joke: In NZ 2012, Air New Zealand created a website advertising new "standing fares". This included a stylish webpage and even an embedded video with 3D images. This is a good example of an April fool's day joke; for consumers who were prepared for pranks, the website was clever, creative and engaging, for those who took it seriously, they were not offended when on April 2nd, everything was revealed. It is a perfect IMC effort as the follow-on effect through social media is enourmous, boosting brand awareness amongst the market considereably. April Fool's Day might just be a brands perfect way to draw in customers through humour without appearing to "try too hard"

Trang Tran's curator insight, May 9, 2013 7:15 PM

I really enjoyed reading this article as it was short and sweet. This article gives an excellent example of how companies and brands could exploit the free things in life to include in the marketing communications mix. During Christmas season or Mother's and Father's day, companies are always trying to promote things to cater for the occasion and get customers to talk about the brand and buy products. April Fool's day is a fun way to market a brand as humour is the number one to get people worked up about a brand. The social media is a vital aspect in the marketing mix that creates the fastest buzz and news sharing amongst customers and potential buyers. Brand awareness no longer is promoted through only traditional methods of marketing communications such as tv adverts, it is through social media where customers get engaged! Companies need to break away from thinking inside the box and get creative. Planning and developing creative strategies and tactics to engage customers will result in properous outcome for a brand

Eden's comment, May 10, 2013 1:06 AM
I agree with your last statement. Brands need to start thinking outside the box and get creative. Brands need to develop different ideas from already existing strategies so that consumers are more likely to be engaged.
Renee Spicer's comment, May 10, 2013 3:33 AM
I did not realise companies did things on april fools day. I say good on companies for being brave enough to take advantage of the day. as other companies take advantage of every other calender day with sales and promos. The comment how people want to ne amused they constantly check there news feed. This is true. Todays society, spare time or board people go on to there news feed to see whats going on. The other point is findiing something and sharing it with friends. Brands need to be outragous so their message will go viral.