Determining what message an advertisement will communicate is known as creative strategy and determining how creative strategy will be executed is often known as a creative tactic. IMC and creating strategy is about creating solutions to different problems. Having a creative strategy over competitors takes extensive research however can work as a great advantage. Its communicating the message in a creative way however keeping with the main organising idea.
To whom shall we advertise (who is the target market)? What internal and external factors may influence the media plan? Where and when should we focus our efforts?
Developing a media plan for IMC is vital however is very dependent on your target market and the message you are trying to convey. Choosing the right methods and channels will heavily influence the broad of audience you reach the coverage and the costs. What do you think is a good media channel to advertise a marketing campaign aimed at teenagers?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.