What can a more modest retailer learn from Apple, in order to improve the experience of shoppers on the high street?
PHAM THU NGA's insight:
This article is easy to understand and interesting to read as well as very relevant to IMC concept.
The artircle points out that Apple believes that technology should serve people, not the other way around – which means a simple, intuitive interface informs everything they do. This extends from product design and user interface through to how products are launched and advertised, and through the design of the retail space and the experiences within store.
I think the shopper experience is very important. Shops are more than just places to buy things. They are the face of the brand, a support centre and meeting place. Be an inspiring place to visit, with passionate experts giving shoppers a great experience to boast about. It's indeed true.
To engage consumers to keep them stay loyal to the brand, it's significant to give them the best customer service through efficient commnucation and creative brand experience.
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