Milestone 3
49 views | +0 today
Follow
Milestone 3
IMC discussions
Curated by Keane Orchard
Your new post is loading...
Your new post is loading...
Scooped by Keane Orchard
Scoop.it!

How Social Media and Mobile Technology Impact the Customer Experience [Infographic] | Business 2 Community

How Social Media and Mobile Technology Impact the Customer Experience [Infographic] | Business 2 Community | Milestone 3 | Scoop.it
It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social
Keane Orchard's insight:

Interesting article, points out that even though we are in a digital age, direct phone contact with an organisation is still the preferable choice. This may be due to it having a much more personal touch and immediate response than email or website form (after being on hold for some time obviously). Not sure if these figures represent actual actions or just preferences; people may prefer phone contact but actually not have time for it and ending up just sending an email- I'm like that personally Social media seems to be very low on the list, maybe viewed as good for looking at but not actually interacting with?

more...
Kate McKenna's comment, May 9, 2013 7:12 PM
It is interesting to see that direct phone interaction is the most preferred way to interact with businesses. However I would think that this is only if it is the consumers choice to engage, rather than them being called by different businesses. It is easier to connect with someone by directly talking to them, as a relationship can be built and all information passed on. I agree with you about social media and digital marketing... I tend to ignore it myself but if not its just a glance and never actual interaction
Scooped by Keane Orchard
Scoop.it!

The Dilemma for Direct Marketing in a Social Media World

The Dilemma for Direct Marketing in a Social Media World | Milestone 3 | Scoop.it
In the age of social media, and marketing transparency, some direct marketing tactics seem completely out of place.
Keane Orchard's insight:

 

Great article, I was unaware of such blatant bribery tactics still going on out there. I can see how some people will take the bait; even thinking to themselves “I’ll just get the gift and leave” but who knows how many of these people end up being blagged into a sale?  People love free stuff so it seems a good way to go, however if the marketers get it wrong it could run up quite a cost on free gifts!

more...
Kate McKenna's comment, May 9, 2013 7:17 PM
manipulative marketing tactics.. Personally I think it would cause more annoyance to the targeted consumer. This article just proves that nothing is free, most marketers that give away free gifts and bribes are most often demanding something in return- engagement, time.
Scooped by Keane Orchard
Scoop.it!

How does motivation and perception influence consumer behavior? - by Sammy Stein - Helium

How does motivation and perception influence consumer behavior? - by Sammy Stein - Helium | Milestone 3 | Scoop.it

"Motivation and perception influence concumer behaviour in many ways. That is why companies spend such a lot of money in creating the right message...,"

Keane Orchard's insight:

Interesting article; brings up some good points including how using IMC to build a particular image of your brand can affct peoples' perceptions of one another such as being associated with a certain larger; you seem up-market and sophisticated with brand A, or young and hip with brand B; even if the product is identical under the packaging.

 

Another good point is how motivations such as being ahead with new technology can influence people to buy things even if they don't actually need them, again this may be due to how they want to be perceived by others.

 

By using IMC to co-ordinate the same defined message about how being associated with a product will make you look, marketers can become more attractive to particular target markets.

more...
No comment yet.
Scooped by Keane Orchard
Scoop.it!

Developing Effective Marketing Communication Mix | eHow

Developing Effective Marketing Communication Mix | eHow | Milestone 3 | Scoop.it
If you are contemplating a mix of marketing communications tools then you likely realize that using a variety of communications techniques can be more effective than using a "one-size-fits-all" strategy.
Keane Orchard's insight:

Good explaination of how to develop a strong marketing communications mix or promotional mix (Promotion P from  the '4 P's'). Understanding your audience being the first and possibly most vital step, ensuring that the rest of the mix evolves around this; then deciding what information to send to them and the opportunities available to send it. With this information a plan can then be put into place and tactics aligneded to meet your objectives. Unfortunately this article doesn't give much insight into actual communications tools which would have made it more useful.

more...
Kate McKenna's comment, May 9, 2013 7:02 PM
great basics. It is important to remember to custom marketing exactly to the the target consumer, rather than using the same strategy for everything. In doing so, the five steps in this article are crucial in developing an effective marketing mix
Scooped by Keane Orchard
Scoop.it!

How does motivation and perception influence consumer behavior? - by Cody Hodge - Helium

How does motivation and perception influence consumer behavior? - by Cody Hodge - Helium | Milestone 3 | Scoop.it

"Consumers are fickle, and are always going to be looking for a great deal that helps them fit in."

Keane Orchard's insight:

Nice little article, brings up good points regarding how consumer's perception of communication messages plays a key role in their motivation to purchase products.

 

By making consumers feel that this product will help  them "fit in" with others, marketers can make almost any prodct more desirable than other similar products. Using current trends such as 'being green' seems to be an effective method of ptting this accross as the majority of people want to be seen doing their part even if it is just through the products that they buy.

more...
Kate McKenna's comment, April 8, 2013 5:33 AM
Great points. I think that a lot of consumers to buy products to be a part of what everyone else is doing. People can be very easily convinced if the marketing is angled in a way to persuade them!