An innovative billboard design can be very hard to miss and attract attention from miles around. Check out these 15 brilliantly creative examples...
Leon Thomason's insight:
This shows the creative ways in which businesses have attacked marketing and used the innovative billboards to generate short term financial gains through using interesting and eye catching methods. The idea of having fun advertising is used to capture the eye of consumers and as a silver lining creates a fun perception of a company. This perception forms attitudes and can often be the decieding factor when going throught the buying process. Also a by product of fun and innovative advertising is the hope of an increase in the advertising channel of 'word of mouth'. This tactic sucessfully integrated with the marketing campaign can drive short term financial gains and builds overall brand equity.
Key to a Businesses success is understanding their consumers behaviour. This article addresses 'Neuromarketing' which is the understanding specific functions of various facets of the human brain and using them to your advantage. As humans we are extremely susceptible to temptation. Being able to access the Limbric system (part of the brain that controls temptation) as a marketer is a sure way to generate short term financial gain. This can be as simple as creating advertising that shows the sun to generate temptation for an ice cream company. This also reinforces the fact that marketing stimuli are more effective being visual rather than verbal.
Addressing the changing times of the electronic retailer this article shows that consumers are faced with a increasingly more confusing purchasing process. As a marketer it is important to give the consumer the required information yet keep the buying process as a whole as simple as possible. There are four promotional planning elements that are needed to be taken into consideration to keep this process simple;
Reciever Comprehension- can the reciever comprehend the ad?
Channel presentation- which media will increase presentation?
Message Yeilding- what type of message will create favourable attitudes?
Source Attention- Who will be effective in getting consumers attention?
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