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Social Media: Making Friends For Money

Social Media: Making Friends For Money | Communications and IMC | Scoop.it
Social Media: Making Friends For Money
Business 2 Community
Businesses question the value of incorporating social media into their marketing communication mix.

Via Susan Andrews
Shavneel Singh's insight:

"Facebook and other social media sites increasingly form a viable means for business lead generation in both B2B and B2C environments. And, employees like working for companies where the CEO or other leaders are active Facebook users".

 

But, most importantly, consumers are stronly influenced by what their friends think of a brand. 



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Anna Shen's comment, September 26, 2013 9:29 PM
Hey Vic, I enjoyed reading this article and I strongly believe that through using social media (facebook) can bring great benefits and profit for a company. The illustration on the article made it enjoyable and captured my attention at how these steps can be easily incorporated for a business. As we can see, through the use of Facebook we can develop a strong long term connection with the brand. In example of my experience, I do online shopping on Tobi, although their website does not have any reviews about peoples experiences with them, I know I can turn to their Facebook page where there are a lot of comments good and bad about what real people have purchased, and how Tobi has handled the situation. In a way it is also a form of word of mouth.
Wenjing Zheng's comment, September 26, 2013 10:22 PM
"consumers are strongly influenced by what their friends think about a brand." i am totally agree with this statement. a good use of social media can bring a great benefit for a company.Nowaday, social platform has become a most popular place that people connected with others.a great way for brand's to engage with consumers on a more personal level because consumers are more likely to respond to products or attributes with emotional attachments of some sort.
Maggie Zhang's curator insight, September 27, 2013 12:18 AM

The reason why I scooped this article is because the article rose up an interesting point about online communications – making friends with your customers. The article used Facebook as an example to explain why online marketing is important. The author listed four reasons why marketers should use online communication tools to expand their marketing. Facebook has provided a fantastic platform for both consumers and companies to communicate with each other. Just like the article I have read before about mobile marketing, marketing communications are not only one-way communication nowadays. Another benefit of using online communicating is more efficient and economical. The companies can act faster to their customers’ feedback and the customers can be managed better. 

Rescooped by Shavneel Singh from I can explain it to you, but I can't understand it for you.
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The Dilemma for Direct Marketing in a Social Media World

The Dilemma for Direct Marketing in a Social Media World | Communications and IMC | Scoop.it

In an age of social media and marketing transparency, should direct marketers reconsider some of their tactics? I thought about this recently when I received an immense box measuring 30” x 10” x10” at my office.


Via Riaz Khan
Shavneel Singh's insight:

This article looks at the the role of Direct Marketing in a social media world.  

An interesting quote from the article summarises the topic effectively.

"No single person makes a good surrogate for an entire market". You can’t assume that everyone thinks and acts like you. It’s the wrong way to make creative and strategic decisions. What the article is trying to say is that customers want respect and to be dealt with as individuals and not be bribed. 

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Jack Tang's comment, May 9, 2013 2:25 AM
I agree with the author that not everyone likes marketing. In fact, some consumer thinks that marketers are very annoying. But marketers are still here and works very well, and personally I like marketers, I think they are the one who sent out the messages about different product and services to us so it saves our time when it comes to research from us.
Kevin Chai's comment, May 9, 2013 5:46 AM
The article seems to revolve around a single strategy of gving the customer half of a product as an incentive to purchase the other half. While his examples got repetitive, it did drive home the point that different customers do appreciate different approaches. The example was a fairly clever tactic that showed how much more creative marketers have to be rather than relying on the outdated tv advertising bombardment.
annabel rollinson's comment, May 9, 2013 11:03 PM
Marketers need to plan very carefully when it comes to direct mail and using social media, things can be portrayed in different ways by different people, and different customers react to different things therefore marketers need to create a marketing programme that suites to all target markets.
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6 Steps in Developing a Social Media Strategy | ClickZ

6 Steps in Developing a Social Media Strategy | ClickZ | Communications and IMC | Scoop.it

"1. Listen - Conversation Mining
Get online and listen to what is being said. What do people think about you and your brand? What are their points of views? Who are key people who influence others and which ones should you cooperate with? What are the various topics? Is the tone of the conversation heated? Do people favor one point of view over the other, or is it mixed?

2. Identify Goals and Objectives
You should now be in a better position to establish your goals now that you have had a chance to "listen" to your audience. Some goals might be to drive a certain amount of traffic to your website. Or you want to increase the number of followers by 15 percent in six months. Maybe you just want to extend you brand presence on the social web.

3. Develop Your Plan and Time Your Content
Map out your approach to delivering content to your audience. Will you reach out and leverage Influentials? Will you provide free material or samples? How will it be delivered? You may have products that are environmentally friendly. Will you moderate and lead a conversation about environmental issues? There are many creative ways to approach your audience. Be innovative.

4. Develop Your Content
Next, develop the content you have outlined from your timeline. This timeline will help you know what order to start building your content. This is where you really need to understand your audience and your brand. You must be highly creative and much of what you say within social media channels should sound like your brand.

5. Engage - Implement Your Plan
Armed with smart objectives, a solid timeline, great content, and the right social media sites you are now ready to post your content. Engage in the conversation and express your point of view. Remember to keep to your schedule and be constituent. Have the resources on hand to respond to comments and feedback so you can keep the conversation going. This is not an "if you build it they will come" type of scenario. You have to keep at it.

6. Measuring Success
As you know, the ability to measure the effectiveness of marketing activities is imperative to any company's marketing strategy. Social media marketing isn't as easy to measure as other online channels but it can be done. If you identified your success metrics in step No. 2, then you're already ahead of the game."

Shavneel Singh's insight:

This article looks at social media and how you can utilise it correctly to engage your audience in new and differenent ways. You can develop new connections and maintain the ones you ahve already established. These six steps identify the process:


1. Listen - Conversation Mining

Get online and listen to what is being said. What do people think about you and your brand? What are their points of views?

2. Identify Goals and Objectives

Consider not only your company goals but your audience's goals. What are their needs and wants? You will get much further with social media marketing if you offer something of value.
3. Develop Your Plan and Time Your ContentMap out your approach to delivering content to your audience. Will you reach out and leverage Influentials? Will you provide free material or samples? How will it be delivered? You may have products that are environmentally friendly. 4. Develop Your ContentNext, develop the content you have outlined from your timeline. This timeline will help you know what order to start building your content. This is where you really need to understand your audience and your brand. You must be highly creative and much of what you say within social media channels should sound like your brand. 

5. Engage - Implement Your Plan

Armed with smart objectives, a solid timeline, great content, and the right social media sites you are now ready to post your content. Engage in the conversation and express your point of view.

 

6. Measuring Success

As you know, the ability to measure the effectiveness of marketing activities is imperative to any company's marketing strategy. Social media marketing isn't as easy to measure as other online channels but it can be done. If you identified your success metrics in step No. 2, then you're already ahead of the game.

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DavidShin's curator insight, September 23, 2013 10:26 AM

This Article "6 Steps in Developing a Social Media Strategy" teaches about 6 main steps to a successful and creative media/channel strategy to connect with consumers.

1.Listen - Conversation Mining : Seek for consumer responses of how they think towards your brand, What was the effective and non-effective strategies previously used, Any negative feedback or hate towards your brand? what can  you do better, how to approach situations in a better manner? etc. Also discover the Influential's who are the trend setters as well as the drivers of the conversations.

2.Identidy Goals and Objective : After analyzing you're your 1st step, Set goals to improve your company and set objectives for your company as well as yourself. The article gives you a 90 to 10 ratio to promote yourself as 10% and 90% providing valuable content to consumers.

3.Develop Your Plan and Time Your Content : Discover what you will provide to the consumers, Calculate the time frame of release, eg. Create abit of hype for 12months before release etc then choose which platforms you will use to distribute.

4.Develop Your Content : Develop your brand image, name and what you want to get across to the consumers.

5.engange - Implement Your Plan : Turn your Theory into practical however, you must stick to your timeline plan. Receive feedback and respond to comments etc.

6.Measuring Success : Popularity levels, Are the responses as expected?, Where is the feedback coming from? and are the consumers engaging to your promotions the consumers your targeting?

 

Danielle Petersen's comment, September 24, 2013 1:34 AM
@DavidShin I like how you summariesed the article so much to get to the main points without having to read all the extras that were in the article. I found that the last two lines in the article "Having a solid social media strategy can really help make a difference in the success of your campaigns. You will come off more polished and organized and viewed as being a real player in the social media space" rounded off the article as a whole very well.
Lily Tran's comment, September 25, 2013 6:42 AM
@David Shin- I think this article is straight to the point and summarised well. The six steps in developing a social media strategy includes listening to customer responses, identifying goals and objectives, developing a plan and the content, to engage customers in their feedback, and to have a way to measure success such as ranking systems. The way you summarised the article and focussed in the important areas was well done and was able to explain in full clarity what the article was about.
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13 Trends in 2013: Social Media Marketing Takes Flight [INFOGRAPHIC]

13 Trends in 2013: Social Media Marketing Takes Flight [INFOGRAPHIC] | Communications and IMC | Scoop.it

Online, Digital and Social Media Marketing will be key initiatives for companies in 2013. The importance of building long term brand equity and ROI will be key focuses. Social Strategies to develop targeted campaigns, leverage data and implement emerging technologies and tools will be the drivers for success.

 

As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand. Winnie Hart and Lorrie Lee from TwinEngine share 13 in 2013 – Social Media Marketing trends that will take flight.

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Mareta Simanu Sapolu's comment, April 4, 2013 7:15 AM
This is a very good article as it highlights the importance of social media connection to the ending customers. It is not only that social media can help companies creates long term advantage but on the other hand it will continuously improve consumer loyalty and engagement in a long run. With companies focus to increase profits and sustain in a long term, social media can be a very effective way of building brand equity and at the same time companies can also identify the trends and be able to adjust to changes to improve rather than being unsure of whats ahead.
Angelina Singh's comment, April 8, 2013 3:04 AM
Social media is becoming more and more popular today. The great thing about social media platforms is the coverage. Its so viral that it can communicate to a wide range of people. Linking with this return on investment is very important for a company to know that its profitable and building long term brand equity is important due to competing products.
Mareta Simanu Sapolu's comment, April 8, 2013 6:26 AM
Absolutely right, social media is so popular and definitely is an easy target to build long term brand awareness and brand equity.