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12 Ways to Improve Your Content Marketing Strategy With Real Science | Social Media Today

12 Ways to Improve Your Content Marketing Strategy With Real Science | Social Media Today | IMC communications | Scoop.it
Here are some scientifically proven ways to drastically improve the persuasiveness of your content marketing strategy.
Kerri-Ann Choromanski's insight:

This article shows simple ways to improve the context of a marketing campaign. Simply by understanding the consumer you can rearrange the context of a slogan or a line in a campaign to capture the audience in a more intriguing way. Its all about the  art of persuasiveness.

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Becky Norman's comment, May 9, 2013 8:26 PM
This article is great to look at to understand your conusmer and therefore create and improve the context of a marketing campaign. It looks at how your specific consumer may react to a campaign over another consumer and how you can make sure your add is persuasive to the right audience.
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Winning Formula For Content Marketing

Winning Formula For Content Marketing | IMC communications | Scoop.it
Content marketing is gaining significance with every passing day, as companies are trying to develop the content that is profitable not just in the monetary terms, but also to get good ranks at major search engines.
Kerri-Ann Choromanski's insight:

This article provides a stronger look into what context we use marketing campaigns. The article creates steps in which we should consider to strengthen our campaigns context. I personally think that this is a strong process and will be effective for campaigns

 

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Becky Norman's comment, May 9, 2013 8:28 PM
This article looks at ways we can make sure our marketing content directly attracts the audience we want to communicate with. It looks ar a process to help campaigns become more effective in terms of the content. Overall this is a great article to follow and create an effective campaign
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Social Media And The Growth Of E-Commerce [INFOGRAPHIC] - AllTwitter

Social Media And The Growth Of E-Commerce [INFOGRAPHIC] - AllTwitter | IMC communications | Scoop.it
Social Media And The Growth Of E-Commerce [INFOGRAPHIC]
Kerri-Ann Choromanski's insight:

This infographic gives an insight of the strength social media and online retail is growing. The effect that both this aspects have on today's selling technique should be considered when trying to approach customers.

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Becky Norman's comment, May 9, 2013 8:33 PM
This article looks at the role online and social media play in retail sales in the US. It shows how important this aspect of marketing is and how it will grow in the future. This article is great to show companys the importance of social media and online.