If you're a fan of Integrated Marketing Communications or if you do it for a living, you're probably as sick as I am of knowing that ALL marketing models have gone to hell since “the advent of social media” – arguably the most abused phrase in...
Integrated Marketing Communication has generated immense discussion leading to interesting contribution to the evolution of IMC as a strategic means that can develop firms to be more valuable in achieving their brand communication objectives.
The basic task of marketing is combining these four elements into a marketing program to facilitate the potential for exchange with consumers in the marketplace. Integrated Marketing Communications: Evolution of IMC: ...
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