IMC: communication with consumers: the importance of emotional reponses
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IMC: communication with consumers: the importance of emotional reponses
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IMC Breakdown – you're all wrong. | "Buy the Way…" Insights on ...

IMC Breakdown – you're all wrong. | "Buy the Way…" Insights on ... | IMC: communication with consumers: the importance of emotional reponses | Scoop.it
If you're a fan of Integrated Marketing Communications or if you do it for a living, you're probably as sick as I am of knowing that ALL marketing models have gone to hell since “the advent of social media” – arguably the most abused phrase in...
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Deveshnee Moodley's comment, April 2, 2013 2:34 AM
Good articles, I too like the viewpoints...it is explained well and gives you a good understanding.
Prianka Patel's comment, April 2, 2013 9:45 PM
This is a good article but i feel that it should have had more information on how the marketing models have all gone to a fail. Have they all really gone to be a fail? do companies not use marketing models anymore? Despite not given much information I still this that this article has explained its view points on the different ways of how IMC is successful. This article has also pointed out the behaviour of consumers these days as how many consumers don’t read many articles that they are sent through email as they don’t find it relevant or only have time to read a few, therefore it shares the insight about how marketers need to develop other strategies to market their products and services.
Delzin Balsara's comment, April 4, 2013 4:24 AM
Good article. However I do feel that this article needs to explain a lot more. Maybe explain ways on why IMC is so successful? How might businesses use this in the future?

overall this article is very simple and to the point.
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How has Integrated Marketing Communications (IMC) contributed ...

How has Integrated Marketing Communications (IMC) contributed ... | IMC: communication with consumers: the importance of emotional reponses | Scoop.it
Integrated Marketing Communication has generated immense discussion leading to interesting contribution to the evolution of IMC as a strategic means that can develop firms to be more valuable in achieving their brand communication objectives.
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Vic Methven's curator insight, August 7, 2013 7:41 AM

Integrated Marketing Communications has helped contribute and evolve brand communications from business to consumer. This article describes how this contribution has occured and what measures have been taken to effectively do this. Key changes have caused the IMC concept to becoming a key strategic method, including; deregulation of the market place, globalization and individual preference of consumption. Due to the rapid development of technology and the influence it has on consumers, it is integral for marketers to understand the new approaches needed to target the right audience and the channels in which to do this. The article gives practical ideas on new ways that marketers can target audience using the ever growing channel of technology and the always changing market place. With ever changing markets and more competition from competing brands, the article states; that customer loyalty is becoming increasingly difficult meaning there is now less confidence in mass marketing. This means marketers now have to look at new ways to target their audience base. This article provides in-depth information on IMC and how it has helped evolve and contribute to brand communications using key notes from experts in the IMC field (Schultz) and is also easy to understand. The article holds valuable information on the importance of integrated communication.

Chontelle Ah-Ping's comment, August 15, 2013 5:35 PM
I definitely agree that IMC is important and contributed significantly to brands and how they work- and this has evolved over time, mainly in the last decade or two with technology developing at an immense rate. I think that without the use of IMC by brands, consumers aren’t receiving a unified message of your brand and therefore the brand may not be achieving the best outcomes. In today’s world where there are so many communication tools and access to these tools, especially online and through social media, it has meant that companies have to make sure that all their forms of communication with consumers is integrated and kept current all the time- in order to engage consumers and create loyalty. Therefore, IMC has contributed significantly and is key to the brand strategy.
Anna Shen's comment, August 19, 2013 11:03 AM
I agree that IMC has helped contributed and changed brand communications. It is true that the fast growth of technology means marketers need to look for more effective approaches in targeting their market/consumers. I also agree that they also need to consider what channel is best to be used that will allow full potential in targeting them. This article provides importance for marketers that can help create a strong strategy.
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ABC's of IMC: IMC Introduction

The basic task of marketing is combining these four elements into a marketing program to facilitate the potential for exchange with consumers in the marketplace. Integrated Marketing Communications: Evolution of IMC: ...
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Prianka Patel's comment, May 9, 2013 5:26 AM
This is a great article to study the way IMC works and the definition being taken into process. for beginners to just have a broad view of IMC in marketing and the way marketing tools work it is a good article for that. but i think that this article should have shown how IMC is being implemented today in real organizations as i am curious to know how many companies actually operate in the view of imc? this article definitely states how IMC growth and role of importance of a brand in terms of IMC is very important especially how communication is an important in both of these growing sitautions.
Courtenay Poihega's curator insight, August 22, 2013 7:39 AM

A very helpful and informative article on basics and importance of IMC and the partnerships it has with marketing communications. This blog entry gives insights into how marcomms programs are vital to adapting and responding to the changes in marketing such as: fragmentation of mass markets, consumers gaining mre control over communication and the rapid growth of internet and electronic commerce.

 

What these partnerships aim to achieve and work towards are multi channel mareting and promotion all of which need to be integrated for successful branding. A successful IMC program requires the right amount of communication tools and techniques by defining marcomm roles, how its being used and the effect it will have on the brand and consumer.

Labroye Tauevihi's comment, August 22, 2013 9:59 PM
I like how this article discusses how IMC is changing with the ever changing world. It gives a great in depth view of IMC and also focuses intently on having a marketing strategy that is able to adapt to the chaning environment and society. @Courtenay raises a good point in her last sentence of her insight where it states "A successful IMC program requires the right amount of communication tools and techniques by defining marcomm roles, how its being used and the effect it will have on the brand and consumer." I agree with this statement and think that all brands should apply this to their own IMC structures.