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Rescooped by Vetida Namprasert from visualizing social media
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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | IMC | Scoop.it

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.

 

Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

Define your goalsDefine your metricsDecide on tacticsExecute a successful strategy

 

So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.


Via Lauren Moss
Vetida Namprasert's insight:

I agree with this article that to engaging the customers online requires by using social media as a tool requires some step to be taken. In this article states that the begining of planing the strategy plan on social media is to find a goals, define a metrics, decide on tactics and execute a successful strategy are all the most important steps that the firm need to be consider. moreover if the firm can achieve all of above steps, they can definitely evaluate their result if their effort work out or not and find the way to improve their strategy in the future.

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Emma Nightingale's comment, September 25, 2013 7:48 PM
This article relates well to the week 7 lecture. Another great and interesting article scooped by Kamal. Providing a simple, yet detailed break-down of the steps involved in creating a social media marketing strategy. the matrix shows clearly where marketers should allocate their resources in order to accomplish the marketing goals set in the first step. It gives a clear list of all the popular online media that is available in todays technologically advancing world.
Christine IMC's curator insight, September 26, 2013 10:15 PM

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.

Rescooped by Vetida Namprasert from IMC: Creative Strategy
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Creative Strategy Development | Sara Geneva Noreau Kerr

Creative Strategy Development | Sara Geneva Noreau Kerr | IMC | Scoop.it
Developing creative strategies is my students' most difficult assignment in Integrated Marketing Communications. Learning that tactics are not strategies is much harder than finding an audacious or at least original idea.

Via Lauren-Elsa Grigor
Vetida Namprasert's insight:

Refers to what i'd study in class 

Creative Strategy is Determining what the message will say or communicate

and  

Creative Tactics is Determining how the message strategy will be executed

therefore creative strategy and creative tactics is not the same. good creative strategy can give an ability to the firm to achieve their goal in communication and be above of the market. well prepare in creative strategy can give a good result back to the company such as;  Get more customers and become different from other competitors. 

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Peggy Yao's comment, September 12, 2013 6:18 PM
The creative marketing communication process is determinate by goals or objectives, in order to reach the goals or objectives plan of action is required to develop a creative strategy.
Identify the target audience is always the first action need to be done by marketer so that marketer know what segmentation are they going to communicate to. Than analysis the issue problem or opportunity, for example of this article it state that they want to differentiate with competitors, the problem for them probably is they have no feature and uniqueness among the competitors. After recognising the problem it is crucial to think about the business selling idea or key benefit such as CEO’s humour. Finally, give the support information to audience in order to prove the idea.
Maybelle O'Connell's comment, September 24, 2013 9:41 PM
Creative strategy and creative tactics are not the same- the differences between these two were highlighted in this article. Creative strategy is what the message will say or communicate and creative tactics is how this message will be executed. As Vetida said the correct utilization of creative strategies and creative tactics will allow companies to differentiate themselves from competitors giving them an advantage.
Aimie White 1085804's comment, September 25, 2013 6:38 AM
As Peggy said, it is important for brands to first identify their target audience before dveloping a creative strategy, and based on the target market, then devlop the the tatics. this will ensure the right message is getting to the right people through the right channels.
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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Are Making

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Are Making | IMC | Scoop.it

I reviewed a well-known shared direct mail package recently and came up with these 8 suggestions that will help out every small business.

Vetida Namprasert's insight:

I agree with this article. for the small business who can not effort to pay tons of money on their advertising can use the Social Media to do the direct mail and connect to their customers! social media now a day is really powerful tool for every body to use and the understanding of how to use the direct mail effectively can lead the small business to be successful to earn and keep the connection with thier customer easiler! 

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Melika Trott's comment, September 27, 2013 12:06 AM
I agree with German, its the simple things such as not putting the company website on flyers and hard copies of peomotional documents. This is especially important in New Zealand as you say because most of our business are reasonable small and unheard of.
Patrick Wong's curator insight, March 11, 2014 11:04 PM

what a great article explaining the little mistake the small businesses are making with direct mail and social media. often are about not having sufficient information on your social media/ your company is hard to find which make it hard for customers to have an efficient communication with the small business. Small business need to watch out this every little things because they are what make the business to have a good integrated marketing communication. 

Lili Wang's curator insight, May 15, 2014 5:42 PM

This was an interesting article to read as it clearly stated why some small busnesses are not succeeding in their industry as it talked about the factors that is holding them back.  Small businesses need to watch out little things because they are the core knowledge to ways that the company can improve on in the IMC process

 

Rescooped by Vetida Namprasert from Consumers Emotional Bonding with Brands
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Emotional branding: Love it or hate it, it works - - BizReport

It found consumers that form an emotional attachment to a brand purchase significantly more than those who don't. Emotions considered for the study were trust, bonding ('It's my brand'), resonance ('This fits my self image'), ...

Via Francisco Teixeira, Deveshnee Moodley
Vetida Namprasert's insight:

I like the way this artical used marmite to be the example of the emotional branding 'love it or hate it' and I'm also agree with this artical about people tend to purchase more if they are loyal with the brand. therefore it is the task for maketer of a company to find the way to attack on customer's emotional through their marketing management and build the strong feeling and emotional of the brand.

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Fatana Faghiryar's comment, March 19, 2013 6:35 PM
This article explains about the consumers tend to form an attachment with brands...I personally loved this articles because it points out the emotional attchament New Zealanders had towards Marmite and it explains about the consumers bonding/ attachment towards a brand.
Maybelle O'Connell's comment, August 19, 2013 7:16 PM
I agree with Vetidas comment in that people are more likely to buy from a well-known brand and in turn they will be loyal to that brand because they know what they are going to get from them. This article touches on how consumers build an emotional attachment with their favourite brand and how this can have a significant effect on the brand through brand awareness and exposure.
Aimie White 1085804's comment, August 20, 2013 6:12 AM
this is great article to highlight how vehemently people will stand by their brand. I don't think people realise just how loyal they are to a brand till they can't get it. This also highlights what was covered in the lecture about heuristics, how people don't even think about some of their purchaces, they just grab what they always get.
Rescooped by Vetida Namprasert from I+D Comunicación & Network Thinking
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The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy | IMC | Scoop.it
Along with sales, marketers primarily gauge their performance by measuring awareness and brand attributes ratings in surveys. And this seems to make sense.

Via Comandante Tom
Vetida Namprasert's insight:

I agree with this artical and found this artical is really interersted. the marketer needs to be logic and awareness of what actually are inside of their customer's mind. to be able to create the most efficiently product to rise the number of sale. A company needs to truely understanding of their customer's gut feeling and create the right brand emotional feeling through their product and marketing. Sometime people do not know the reason why they would buy the product but they just feel like it. therefore if a company can understand their target market's feeling of the product and build their own positive image of their brand through customer experiences and mind. the rusult to achieve that will helps a company to create the strong image of their brand in people mind and hardly for other competitor to change it.

 

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Maybelle O'Connell's comment, August 19, 2013 7:32 PM
I agree with Vatidas comment tin that marketers need to understand what their customers want in order to create an emotional response to their product. An emotional response will create a strong image of your brand in the mind of your consumers they will then continue to purchase your products because they know what to expect from your brand.
Aimie White 1085804's comment, August 20, 2013 6:25 AM
this is an interesting article in many ways, It makes you realise how emotions really do play a big role in consumer behaviour, for example, as a kid I wouldn't eat coco pops because I don't like monkeys, and even as a parent I never brought my son coco pops because I associate it with monkeys.there really is a lot in the character a brand creates as part of their product.
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5 Social Campaign Ideas to Get Your Audience Engaged

5 Social Campaign Ideas to Get Your Audience Engaged | IMC | Scoop.it

To activate social nets, give prospects something to talk about

 

SUMMARY: Peer recommendations are considered more trustworthy than what a company says about itself, but getting talked about isn't always easy. Refer-a-friend campaigns as well as fun and interesting contests can help activate social-sharing channels. Consider polling prospects, offering them flash deals and giveaways that promote your brand, Dayna Rothman writes.

 

READ ARTICLE 

Vetida Namprasert's insight:

it is true that mostly people will believe in their friend or people they know well's comment or review than the advertising from the company itself. so to be able to make their customer review or share their product is quite hard to do but it still possible. I agree with 5 tips on this article that 

ReputationAccess to something exclusiveCo-creationCompetition and winningAltruism

is the key to control their customer's emotion and make them willing to share about the product and activity.

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Maybelle O'Connell's comment, September 24, 2013 9:17 PM
Vetida makes a good point that people will believe what their friends say I also agree with this. Consumers are much more likely to tryst what their peers are saying about a company than what the company says about themselves. Obviously a company would talk themselves up but real people 'consumers' will not have a biased they are simply speaking from experience. The article also gives some good tips for engaging with your consumers through the use of campaigns such as refer a friend, sweepstakes, polls and voting, giveaways all these can aid in the promotion of your brand.
Aimie White 1085804's comment, September 25, 2013 7:04 AM
Yes, as the old saying goes, word of mouth is the best advrtising, however, on average only one out of four word of mouth sharing is positive so this is a good way for brands to get the good word of mouth out there as people are more likely to share things online in a positive sense because it is easier. I also agree that its more believable when a friend recommends something over the brand it self.
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10 HOTEL MARKETING RULES for direct bookings

10 HOTEL MARKETING RULES for direct bookings | IMC | Scoop.it
Through our many years of hotel marketing experience we've collected a very large know-how to help hotels around the world increase their direct bookings. We've made a chart here that we're.
Vetida Namprasert's insight:

This Article is really interesting for me who are willing to work in the hotel in the future. its interesting that those 10 tips about how to increase the hotel's number of direct booking is actually work in the real hotel around the world! but some failed point in this article was they didnt states what OTAs or USP stand for so I have to google it and know that OTAs stand for online travel agent. overall this article is useful for the hotel organization to think about new strategic plan to incresing their reservation.

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Jasmin Vallance's comment, September 27, 2013 12:56 AM
I like the 10 marketing rules for hotel management recovery. They provide a good insight as to how digital marketing can affect how a business is run and how everything is about image.
Frédéric Pressac's comment, October 1, 2013 4:01 AM
Martin Soler, VP Wihp, It's the only men who look what's happend
Frédéric Pressac's curator insight, March 10, 2015 5:55 AM

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com

Rescooped by Vetida Namprasert from HOW IMC CONTRIBUTES TO BUILDING BRAND EQUITY
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Integrating Marketing Communication to Build Brand Equity

Integrating Marketing Communication to Build Brand Equity | IMC | Scoop.it
Marketing programs play an important role in building up of brand equity. Marketing communication needs to be flexible in current technology driven environment where consumer are internet savvy and have access to information.

Via Angelina Singh
Vetida Namprasert's insight:

I found this artical really useful and easy to understand the basic of how to start creating the strong brand equity. To be able to create a strong consumer based brand equity is to start from understand a marketing communication program and think carefully about how to crate the most effectively communication about the brand and build up a strong brand awareness and image. there are so many important point that the marketer need to consider to be succesful to produce the effective brand communication such as; catchy communication, find a chance to experience consumer, how to pass the message across and measure.

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Maybelle O'Connell's comment, August 19, 2013 7:11 PM
I agree with Vetidas comment and how it is important to build strong brand equity. The articles points out how to develop an effective marketing communications programme in order to establish the connection between customers and brands.
Aimie White 1085804's comment, August 20, 2013 6:03 AM
While the essence of the article is on the right track, it seems to be a particularly descriptive article highlighting the strengths and weaknesses of certain forms of advertising and branding, but it seems to emphasise the need to spend a lot on advertising and then research the effectiveness of the advertising. I would think that a marketer would want to identify where the awareness is lacking before spending on advertising. interesting though.
Kimberley Mar's curator insight, March 14, 2014 12:36 AM

It's all about building brand equity! Marketing programs are designed to do so in relation to the product, price, place and distribution channels involved. These factors are necessary to assess as they help build upon the brand's image and enhancing the brand's awareness. Marketing programs are performed through the medium of marketing communications e.g. advertising with the aim of building brand equity. In order for this to be pursued, marketing communications need to establish the points of similarity and difference with their competition. Also by gaining an understanding of consumers' impressions of the brand will enable marketers to develop a strong consumer based equity and in the future, a lasting relationship with them. It is vital for marketing communications to be flexible due to the current day technology driven environment with internet savvy consumers who can access the internet as an information gathering process. Another aspect that marketing communications need to be perform, is the effectiveness of conveying the message. By understanding the current state of consumers' brand awareness and brand image, marketers need to question, what it is that they want in this current state? Once designing a communication program, keeping in mind the states of similarity and differences (competition), marketers need to assess the desired effect and the depth of the brand knowledge that was/was not created. This cycle will be forever referred to as a new 'desired' state is created. In order to design a successful marketing communications program that will lead on to creating brand equity, one major factor needs to be established. Marketers need to ensure that connections are made with consumers and that they can effectively communicate the brand to them. Thus creating strong brand awareness and image and in the long run, creating powerful consumer based brand-equity. 

Rescooped by Vetida Namprasert from Integrated Brand Communications
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Brand Strategy in Packaging Design (Free Download!)

Brand Strategy in Packaging Design (Free Download!) | IMC | Scoop.it
FREE Download: 8 Winning Examples of Brand Strategy in Packaging Design. Discover the secrets of successful strategies in brand positioning & marketing.

Via Russ Merz, Ph.D.
Vetida Namprasert's insight:

I'm agree that one of the most powerful brand strategy is packaging design. even me when i'm shopping in the super market. if I have no idea about the different between the brands I would choose the one with good looking package. people normally go for something they are quite Familiar or have seen the logo before. therefore if a company could design the brand which is unique and easy to remember by using the key packaging strategy design (for example; color, front, image). that would give a company with strong brand packaging an advantage in the market place.

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Russ Merz, Ph.D.'s curator insight, February 11, 2013 10:01 AM

Illustrates the importance of packaging for building brand identity.

Maybelle O'Connell's comment, August 19, 2013 7:22 PM
Vetida makes a good point where if you have multiples options of several brands that you are not familiar with you are most likely going to choose the one with the one that has packaging that stands out. It is important that brands create a logo that is unique and easy to remember. Package design is key, because it serves as a trigger or prompt that reminds a buyer of the brand promise
Aimie White 1085804's comment, August 20, 2013 6:33 AM
Vedita and Maybelle do make a good point, I understand the concept of heuristics as an automatic reatcion to a certain product that you usually buy, but when I see a new brand I am willing to try it if it has an apealing package. I'm not often super loyal to certain brands but I a very good at remembering brand I dont like based on their packing.
Rescooped by Vetida Namprasert from Social Media Latest Trends
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How marketers should integrate social media with their companies' strategies? | Social Media Leadership

How marketers should integrate social media with their companies' strategies? | Social Media Leadership | IMC | Scoop.it
Companies are increasing their spending on social media, so the assignment of social media personnel to key strategic departments, which are involved in cross-functional work such as new product or service development, customer acquisition and new...

Via Mike Cunningham
Vetida Namprasert's insight:

I found this artical really useful. As we can see, this generation is all about internet, online and social media. People tend to consume social media a lot more than before. As the result, a company can use a social media to attact more customer and spread out their brand to the community easily and able to entire straight through their target market. Social media strategy is integrated and by using the knowladge of social media strategy can helps a company to be succesful in their marketing activity.

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Maybelle O'Connell's comment, August 19, 2013 7:27 PM
It is important that marketers use social media strategically because when social media social is not integrated with the firm’s strategy, the effectiveness and efficiency of social media will suffer. People use social media to interact with others and through the integration of social media within a company they will be able to communicate with their target audience as well as spread their brand to a larger community.
Aimie White 1085804's comment, August 20, 2013 6:44 AM
This article is good in that it highlights the need to brands to collect information from consumers. The use of social media from what I have seen is that the attract consumers with an incentive such as "like us on facebook" to enter competitions or such and then all they do is throw advertising at them which tends to get ignored. It would be interesting to see how effective this. Social media should be used in the true meaning od integrated marketing communications, to gather information from consumers not throw more useless information at them.