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Rescooped by Tiffany from Integrated Marketing Communications (IMC)!

The Power of Social Media - Infographic

What does social media mean to you? Is it the greatest thing since sliced bread that helps you get through your day?

Via Dugguri
Tiffany's insight:

The true power of social media comes from people sharing their thinking within network, and keep getting more people to involved. A huge number of people using social media to let us know we can not deny the social media is  important for us. People are using social media to contact, to learn, to buy, and to say, it does really influence businesses have to be more careful tp create their online corporate reputation. 

Social media is our lifes, we can not deny the power of social media and keep continuing involve with it.

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Rescooped by Tiffany from IMC 2014 AUT!

Integrated Marketing Communication (IMC) Strategy (Planning for IMC - An overview)

Integrated Marketing Communication (IMC) Strategy (Planning for IMC - An overview) | IMC |
Learn how to integrate all of your company's marketing channels and seamlessly present a unified message to customers.

Via Nick yoong zhen nam
Tiffany's insight:

Starting a new business by using Integrated Marketing Communication should consider that who is your target audiences and what they want to get.  Use social media  and direct marking to advertise the products and services. Advertising is important, consumers remember those creative advertising that well-attracted them to encourage them to purchase.  

Nick yoong zhen nam's curator insight, May 12, 2014 6:55 AM

This is a way that all small business should follow in order to create a good awareness to the public. not much in detail but is the simplest way to understand how to planning for IMC.

Shichi Zhong's curator insight, May 12, 2014 7:31 AM

This article is quite explain the overall situation about how IMC is and how IMC can influence the marketing field and small businesses For any businesses, consumers are very important to the company. Many companies are quite pay attention to their consumers in order to expand the market and make more profit. "Big Idea" is one IMC word which can motivate consumers into action to buy the products or services. Nowadays, many companies are using this method to increase their IMC process to make a better performance and keep the market in a good condition..

Ng Keng Hoe's curator insight, May 13, 2014 7:44 AM

4 steps of planning for IMC. Define goal is the 1st step since it was a reason it exist. Research is the second step to make sure it could be reached to the right audience. Third step is to make sure that everything that goes with different media is the same campaign to make it consistently. And the last step is to conduct marketing audits regularly to review and revise it. 

Rescooped by Tiffany from Social media and IMC!

Customer Insight: Spotting Trends in Customer Comments on Social ...

Customer Insight: Spotting Trends in Customer Comments on Social ... | IMC |
Social media opens companies up to a wealth of knowledge about their customers. The data provided through these social networks can give insight into which areas of the company are getting the most positive and negative ...

Via Ngoc Cam Le
Tiffany's insight:

Social media is a very important area in Integrated Marketing Communications to tell customers and consumers that other people think a product and service. consumers put their insights on social media. It is a good way to see customer's satisfaction, and also keep tracking customer issue to help a product and services to improve more in the future.

Ngoc Cam Le's curator insight, October 1, 2014 1:42 AM

Building customer relationship, tracking customers' feedback about the brand, a cost-effective promotion and communication tool to audiences and so on... these all benefits that social media brings to marketers and advertisers. "Sentiment data" from the interaction between customers and brand's social media campaign is the the significantly key value that marketers want from these channels 


Rescooped by Tiffany from Strengthening Brand America!

New image needed for Brand China - China Daily

New image needed for Brand China - China Daily | IMC |
China Daily
New image needed for Brand China
China Daily
As we move into 2013, it's a good time to think about how "Brand China" is perceived and the prospect of repositioning it. Just like company brands, a country's brand image is very important.

Via Ed Burghard
Tiffany's insight:

How a brand repositing itself. there are two ways can help: Growing interests ana innovation in China market. A brand must has a very positive image to attact consumers.

Ed Burghard's curator insight, January 25, 2013 9:02 AM

Very interesting read.

Rescooped by Tiffany from Corporate Reputation!

Managing Corporate Online Reputation in the Digital Age

Managing Corporate Online Reputation in the Digital Age | IMC |
Managing Corporate Online Reputation in the Digital Age:Internet is no doubt an extraordinary boon to the corporate world but managing corporate online (Managing Corporate Online Reputation in the Digital Age

Via Robert M
Tiffany's insight:

Corporate reputation can influence consumer decides to buy to not to. people are using social media everyday, before buying a product  or using some services, they prefer to do research or once-over the comments. There are a lot of advantages of a good corporate reputation. A firm enjoys good corporate reputation will be perceid to be more trustmorthy and be able to sell more goods, and also be able to access better joint venture partners.

So this is very important to help business to be better,

Robert M's curator insight, August 9, 2014 10:37 PM

Digital media is creating a fast paced environment where information spreads quickly and maintaining corporate reputation requires careful planning and execution

Rescooped by Tiffany from Direct Marketing & Sales Promotion!

Should You Discount Prices To Get Customers? - Business 2 Community

Should You Discount Prices To Get Customers? - Business 2 Community | IMC |

Strategic marketing: When should you offer a product or service discount?Some of you will say never to discount price. Getting your pricing right is an important element of marketing. And to get the extra sales boost you may want to consider price promotions. One of these is offer a price discount that can be an effective tactic to get more customers. This article is not about reducing your price to get a one off sales and hope extra business will someday follow. It is about using discounting in a smart and simple way to get your business new customers and increased sales in short term....

Via Jeff Domansky, dane norton
Tiffany's insight:

Sales promotion as an Integrated Marketing Communication tool to help reducing competitors. Sales promotions ate therefore needed to correct a bad situation or avoid a donwturn. Not only discount origional prices, there are two kinds of sales promotion. Trade promotion and consumer promotion. only cutting the prices down is a false sense of confidence. we should care about long term health of the brand not be tempted by short term gains in sales generated by price discounts.

Jeff Domansky's curator insight, July 31, 2013 3:01 PM

Really thoughtful discussion about how and when to discount or not as a marketing strategy.

dane norton's curator insight, September 30, 2014 8:25 PM

Price cutting gives a false sense of confidence because it consistently shows a spike in sales whenever it occurs. Getting your price right is an important element and to boost sales considering price promotions is an option. This article discusses how to discount in a smart manner to get your business new customers and increased sales in the short term. In the article it explains four different scenarios when to use price promotion. These include when you are launching in a competitive market, if there are going to be on going repeat sales, as a lead in price and if your product if bought on a regular basis. The key factor to think about when using a price reduction strategy is to focus on the short term reward and not one that you have to rely on to attract customers to your business.

Rescooped by Tiffany from Digital-News on today!

What Is Brand Equity and Why is it Valuable?

What Is Brand Equity and Why is it Valuable? | IMC |
In the late 1980s, brand equity was just emerging as an important idea. In 1991 I published a book, Managing Brand Equity that defines brand equity and describes how it generates value.

Via Thomas Faltin
Tiffany's insight:

Brand equity has become more important in marketing to help brands evaluate itself. To gain the brand equity that should consider brand awareness, brand loyalty, and brand association. The brand equity also provides value of customers. It encourages customers' ability to procss information.

Lady Lee Cope's curator insight, August 12, 2014 11:14 PM

Brand equity is a critical part of building a business, and companies that successfully build one understand just how important it is to the bottom line. Companies need to understand the importance of the four dimensions of brand equity - brand loyalty, brand awareness, brand associations and perceived quality.

Michael Shaw's curator insight, August 15, 2014 2:07 AM

A very insightful article about brand equity and its value.

dane norton's curator insight, September 29, 2014 10:37 PM

This article discusses the emerging trend of brand equity over the last twenty years, providing a model that includes a perspective on brand equity today. This model has four dimensions that include brand loyalty, brand awareness, brand associations and perceived quality. Each of these dimensions provide value to a firm in numerous ways, once a company identifies the value of brand equity they can then follow a brand equity road map to manage potential value. 

Rescooped by Tiffany from Free Open Source Apps and Tips for SMBs!

How Public Relations Can Help Your Small Business Grow

How Public Relations Can Help Your Small Business Grow | IMC |

When small business owners create a business plan they often include advertising but neglect to include public relations, one of the most cost-effective methods for small businesses to raise awareness. Here are some reasons why you should consider making public relations a cornerstone of your company’s growth strategy:
- When we see an advertisement, we know the company is trying to sell us something. When a third party, such as the media, endorses a product or service, the company gains credibility. Consumers are much more likely to make a purchase based on third party endorsement than an advertisement.
- This visibility also tends to make your business appear larger and more established than it may be, which may help you secure partnerships, customers and funding.
- One good media placement can lead to a substantial increase in sales and tremendous growth, and because many small businesses have a unique story to tell, they are interesting to the media.

Via Ashok Ramachandran
Tiffany's insight:

This is an very straight article to explain how the public relations is important to business. advertising is the first thing we promote, and public relations are becoming another important key area.

Ashok Ramachandran's curator insight, March 16, 2013 7:06 PM

Look for public relations opportunities to get the message out about your small business.

amalgeorge's curator insight, September 30, 2014 9:09 PM

another article that reflects on public relations and and how it can help a business grow by different means.