This article talks about how simple communication is and breaking it down in to a few sentences so people can understand it even if you are a primary student. At first a quote that really catches my attention is “Don't communicate to be understood, rather, communicate so as not to be misunderstood.” This is something a lot of people missed out during a conversation, they always spend all their effort talking trying to make others understand him, but not fixing the misunderstanding problem. Also the article talk about 3 question before starting a communication which will help to business go smoothly, first is what you want to talk about going to be painful? Second how long is it going to take? And at last when you are finished talking what do you want to get out of it? This also goes to other situations too, for example if the talk is going to be a pain, let the others know so they can be ready and adapt to what is going to happen. It also mentioned how the facial expression is really important and it has a enormouse effect on the message you are trying to give out. At last and for conclusion the article tell us the success in the business in closely link to the communication skills and level they have. A nice article that teaches us simple things that we tend to left out.
Simone: consultancy in branding & strategy Branding is often seen as a fluffy subject. It’s de-prioritized because it is neither tangible, nor easily measurable and belongs more to the creative types than left-brain entrepreneurs.
Underestimate the importance of branding is a very big mistake, as the reading mentioned branding is critical to the success of any business, both external and external. Branding is intangible so it is very hard to measure it with actual numbers; this reading defines what branding is and how vital it is to understand it. The author explains how they make mistakes before too when they are doing branding for example like de-prioritized their branding review, or didn't realized that real branding also requires a set of tools, a framework to worth with and a third party as the conductor. However they fix it by getting help from branding agency. For example before they do their branding, they conduct a customer survey to understand their customers and spend a whole day on brand discussion. After that they shared their survey result so everyone can use the most of what they have, and during the branding session they all need to decide where the brand will be today and where it will be going tomorrow. The reading provided a lot more information about what brands is and how to do branding. The failing attempts will be very useful experience to others.
The reading demonstrates a very clear understanding of how customer engagement can be divided in to different sections, as technology improves there are a lot more ways to communicate with customers other than booking a time and meeting them when both parties are free. I agree that most customers are spending more and more time on internet these days because internet is so easy to get access to, and since they are available almost everywhere, customers can get these huge amount of information any time they want, that's the main reasons why smart business are also switching their directions to internet and applying customer engagement on internet or on social platforms. From my point of view internet doesn't only provide another solution to customer engagement it also allows customers to stay in their comfort zone so they don't need to have any awkward moment during a face to face conversation if anything goes wrong. The article also talks about how to make business fun, how to turn customer engagement in to a game. This is something very new to everyone and at this stages it still quite impossible because a game and customer engagement is two totally different concept, and a game is something that can entertain nearly every one where customer engagement cant, at least not now.
Here are 5 benefits of using a mobile app for your internal crisis communications - and which industries and types of organizations would best benefit.
Intranets are a great tool for large organizations that have offices all around the country and the world, but what about when you have workers on the ground? Workers on the ground don’t necessarily have a computer in front of them at all times, but what they definitely do have is a mobile phone. Creating an app designed specifically for your internal (crisis) communications will allow you to:- Access and reach each and every member of your team, no matter where they are at any given time – and all at once...
We all know how important it is for people to communicate with each other, and it goes the same for workers all around the world. The communication with workers and their supervisor is the crucial key to success. The reading is about how mobile apps should be used more during crisis communication plans. Sure internet is very useful in modern life style but not everyone has a computer with them all the time, and as technology improves most people starts using smart phones which include internet access on it. The reading also talk about when a large company has workers and offices all around the world, these companies should consider more putting mobile apps inside their internal crisis communication. Using mobile apps allows workers to access and reach every member in the team at any time and place, also they can share links and images to increase speed of communications, at last the apps can make or change to suit how the company runs so there won’t be a limit on what they can do on the apps.
The desire to be part of something bigger. To really understand what it is about branding that appeals to people, we first have to understand the deeply entrenched set rules that we as people, animals, or however you would like to refer to yourself, actually work to, whilst observing the guidelines, parameters and systems that we work within…sure Brands act as a sign post for the product or service, building associations etc but that’s not all and not enough either.
To avoid going into the deep physiological motivations that affect all of us, for the purposes of this article I am forced to make some sweeping generalisations. The first of these is that beyond all other emotional requirements, we have an unending drive to be understood. Understanding is the lifeblood of our emotional state. For those of you that wish to do a little back reading about this somewhat broad statement, I can suggest several well written studies, that do a far better job of explaining why this is than I can deliver in this short thought piece.
To illustrate: have you ever noticed that most people actually quite like talking about their thoughts, feelings, opinions and emotions to other people. We see the evidence of this in the massive popularity of status updates and tweets etc…
The reading explains how a brand can act as a sign of post for products and services in the market, a brand can also represent the company and associations but that’s not all. Over the past history when people want to achieve something big they tend to work together or work as a team to rich certain common goal. Being involved in a Brand makes people feel different because they are participating something much bigger than they can do by themselves. Brand represent the services and products but they can also represent the user, when a consumer choose a brand that fits them, the brand represent what type of person the consumer is or what they try to be. The reading also talk about when people want to build a brand they have to be something unique, the meaning of brand stands for something greater than just selling products and services. A sentence that catches me in the reading is a better to be brand not bland, representing how different each people can understand the term brand.
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