IMC- Advertising Clutter
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Rescooped by Seung Ha from Digital-News on Scoop.it today
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Adblock to Twitter: Only sell ads we like (and then we won’t block them)

Adblock to Twitter: Only sell ads we like (and then we won’t block them) | IMC- Advertising Clutter | Scoop.it
Popular web ad-blocking service Adblock made an interesting offer to Twitter this morning: Only sell ads we like, and we won’t block them.

Via Thomas Faltin
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Rescooped by Seung Ha from The MarTech Digest
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How Use Storytelling to Cut Through the B2B Content Clutter [Infographic] - HubSpot | #TheMarketingTechAlert

How Use Storytelling to Cut Through the B2B Content Clutter [Infographic] - HubSpot | #TheMarketingTechAlert | IMC- Advertising Clutter | Scoop.it
Learn how to supercharge your content marketing efforts with storytelling.

 

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Via marketingIO
Seung Ha's insight:

This infographic stresses some of interesting information in terms of B2B content clutter. It gives an opportunity to consider regarding how effectively avoid such business content clutter in the future.

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Nadhirah Aljffri's curator insight, October 2, 2014 7:50 PM

Give good insight on how to avoid clutter in ads through storytelling!

Art Jones's curator insight, October 28, 2014 5:35 PM

Everyone is busy.


There is an ever growing cacophony of marketing related noise being made by companies. To enable your brand to rise above the noise you must create SIGNAL. Create signal by creating on & offline multimedia user experiences for your audience. Multi media content in the proper context for your audience helps your message rise above the noise and get noticed.


Producing one marketing campaign that excites your audience is a beginning,  modern marketing is a dynamic process requiring persistent effort, so be prepared to never stop marketing. 

Rescooped by Seung Ha from Social Media, SEO, Mobile, Digital Marketing
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How Cluttered Is the Advertising Landscape, Really? [Timeline]

How Cluttered Is the Advertising Landscape, Really? [Timeline] | IMC- Advertising Clutter | Scoop.it

See how cluttered the advertising landscape has become over time with this visual timeline.


Via Kamal Bennani
Seung Ha's insight:

This article has well explained the history of advertising, and the changed trend of advertising too. Consumers are more likely to find out information what they are interested in.

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Rescooped by Seung Ha from Social Media Strategist
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Content Formats to build your brand & break through the Clutter.

Content Formats to build your brand & break through the Clutter. | IMC- Advertising Clutter | Scoop.it
[shared via Google Reader from Daily SEO Tip]
In the world of online businesses, the most competitive and powerful form of marketing is content marketing. Content does not only help business portray...

Via David Wesson Evolve Social
Seung Ha's insight:

This article depicts "the transmedia storytelling method" which talks about the effective way of engaging customer while breakthrough the clutter that surrounded the target audiences.

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David Wesson Evolve Social 's curator insight, March 22, 2013 9:01 AM

A Great Content strategy wheel figure that outlines the content storytelling ecosystem.

Call it transmedia whatever you like but if you haven't got all the tennets of your content strategy in place don't even think of formulating a social strategy.  

Rescooped by Seung Ha from Cloud Central
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How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From

How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From | IMC- Advertising Clutter | Scoop.it
Do you want to know where to spend your time and money? Here's how Google Analytics Acquisition reports can help you drive traffic and sales.

Via Peter Azzopardi
Seung Ha's insight:

This article addresses the use of Google Analytics in terms of measuring online media effectiveness of advertising.

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Peter Azzopardi's curator insight, August 13, 2014 12:16 PM

In this article I’ll share how Google Analytics Acquisition reports can help you drive traffic and sales.