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2013: The Year of Integrated Digital Marketing | Social Media Today

2013: The Year of Integrated Digital Marketing | Social Media Today | IMC | Scoop.it
the future is integrated and digital integrated digital marketing The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer.

Via Rami Kantari
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Teagan Adams's comment, August 22, 2013 9:57 PM
Sam has highlighted a key idea that the rapidly changing social and mobile environment is making more and more work for businesses and they are having to constantly change their strategies and methods. Sites such as Instagram have already superseded the capabilities of Facebook and Twitter in terms of achieving customer engagement.
Florencelii's curator insight, September 26, 2013 12:41 PM

This article pointed out some really good points about integrated marketing through different social network, interactive web-based and mobile technologies. I agree that these kind of ways of marketing has shifted power from the producer to the consumer and helped improve the result of greater marketing. This article listed out 7 trends of marketing in this year. This is the one that i appreciated the most, which is the"The Maturation of Mobile". Smartphone and tablets are becoming so popular in this few years, most of the people got a smartphone nowadays from little kids to the elderly. And the big companies like facebook and cocacola, and even the airline cathay pacific got their own app on the app markets like IOS and Android. It's no doubt that this trend makes the relationship between the customers and the marketer more closer. And of course the next one will be social network. The company set up a page on facebook to hear from the customers and spread out the news of the company. I believe that these two are the trends that will get more and more prevalent in the future.

Alex Wang's comment, September 26, 2013 11:41 PM
Hi, Florence. Yes, the past couple of years, companies have been getting used to the social network to promote their products and brands. And now, they want to get closer with customers, therefore, they launch apps for different devices for reaching forward to the customers. This is the power of the integration across all media.
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Guinness’ Anti-Green-Beer Blitz Brings Ireland to Canada | Marketing Magazine

Guinness’ Anti-Green-Beer Blitz Brings Ireland to Canada | Marketing Magazine | IMC | Scoop.it

This St- Patrick’s day, Guinness Canada is trying to switch consumer drinking habits from enjoying green beer on March 17th to enjoying an “authentically Irish” pint of Guinness. The brand utilized event marketing as six “Irish ambassadors” descended on Toronto’s bars and pubs the week before St-Patrick’s Day to encourage consumers to “Paint the Town Black” and not green. The brand ensured they were talking to consumers on all platforms, in-person at the pubs, online with social media as well as with media appearances and attention-grabbing ads; and played on the value their target audience places on friendships with messages such as “Friends don’t let Friends drink green beer”. While it is still too early to tell whether this campaign was successful, this is an example of how to use an integrated marketing communications approach to redefine consumer habits on a day that aligns perfectly with your brand’s image. Michelle Bonnah, 0599 9589,COMM 335-2, campaign, article, events & experimental marketing, advertising, consumer habits


Via Joachim Scholz, PhD
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Sam Howard's comment, August 19, 2013 11:53 PM
A really good example of Integrated Marketing by Guiness. After reading the article 'What the Heck is Integrated Marketing Anyway?' this was the perfect real example of Integrated Marketing at play. They used all forms of marketing from direct to indirect, online and offline, what ever you were doing this St Patricks day you would have noticed the campaign. To an extent it was also an example of a company breaking the standard Integrated Marketing theory and taking a chance at experimental marketing which is cool, and I can imagine it would have been a successful campaign, or at least a talking point within Toronto raising the brands image. Really cool idea!
Corey McDevitt's comment, August 20, 2013 11:10 PM
This is a very interesting way of using integrated marketing. Like Sam said, it was a great example that we can relate too after reading "What the heck is Integrated Marketing anyway?". This campaign is very unique, something that will defiantly be remembered by the St Patrick days celebrators in Toronto. The marketing side of this campaign was very simple, yet very thorough. The use of integrating online media and handing out t-shirts is a great example simple example of integrated marketing.
Teagan Adams's comment, August 22, 2013 10:07 PM
I agree with Sam that this campaign was well integrated, using many channels of communication to a varied audience. Making it something fun and coinciding with an already popular day, the campaign was sure to get attention !
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How to Pull a Badass Marketing Stunt - Entrepreneur

How to Pull a Badass Marketing Stunt - Entrepreneur | IMC | Scoop.it
Entrepreneur
How to Pull a Badass Marketing Stunt
Entrepreneur
We owe a thank you to our friends at Red Bull and their Stratos Mission to jump from outer space.
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Sam Howard's comment, August 13, 2013 9:53 PM
This article shows the importance of 'doing something new', now days everyone is using the typical print, social media and TV, but in order to gain a huge amount of interest companies need to step out side the conventional box so to speak. Red Bull dropped a man back to earth from space which has started to kick start the adventurous new marketing schemes from what the article is saying. I like the idea of pushing the limits and look forward to seeing what they come up with next
Corey McDevitt's comment, August 14, 2013 10:47 PM
As Sam has just stated, its not everyday that marketers tend to market their product with something new, let alone through shock value. The importance of 'shock value' is to create a memory, to keep people engaged with what ever the scheme maybe, which ultimately causes brand awareness. Rolling Stone's cover of the Boston bomber caused a riot of opinions, many being negative, however in the end Rolling Stone got people talking, got consumers engaging in their product. To me shock value, if it works, is an extremely effective marketing scheme, a scheme that should be used ore often.
Teagan Adams's comment, August 22, 2013 10:17 PM
Sam has raised an important idea that soon, social media and all the 'new' ways of communicating and marketing are probably going to become exhausted, especially because of how fast they are developing. Stunts such as those he mentioned are like an add on to the social media. They can be advertised and promoted online, but the event is a real life unique occurrence which generates a lot of attention and publicity for a brand.
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What the Heck is Integrated Marketing Anyway?

What the Heck is Integrated Marketing Anyway? | IMC | Scoop.it
When I first started my business, several decades ago, I was determined to tell people that, mine was an integrated marketing firm.

Via Donnnab, Mark Pardington
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Sam Howard's comment, August 19, 2013 10:36 PM
I really enjoyed this article from the sense that it gave a clear and defined explanation of what Integrated marketing actually means, and made simpler by then giving a well explained example of how it works, or can be used. I've come to realise after reading this article Integrated Marketing is about bringing the old know how of offline marketing such as direct mail and combining it with the new age marketing tools such as social media sites and more directed marketing. It will be interesting to see where companies can now take marketing campaigns and what they will come up with next
Corey McDevitt's comment, August 20, 2013 11:00 PM
As Sam has just said; this article gives a very clear understanding of what exactly integrated marketing is and has given examples we can all relate too. Before reading this article i had some idea of what integrated marketing was but i was still quiet confused. As the author said, in a very simple form "Integrated marketing is the combination of marketing tactics to help deliver one marketing strategy and more quickly build know, like and trust". As i like to define it now; it's all about putting all your marketing strategies into one ultimate strategy, via offline and online tools.
Teagan Adams's comment, August 22, 2013 10:02 PM
As Sam has said, I also like this definition of Integration and what it means in Marketing Communication. The method of combining all aspects of the marketing strategy and unifying them to convey a strong clear message is at the core of this idea.
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HTC unveils marketing campaign with Robert Downey Jr | Digital ...

HTC unveils marketing campaign with Robert Downey Jr | Digital ... | IMC | Scoop.it
HTC's long awaited Here's To Change marketing campaign is here, and the firm has hired actor Robert Downey Jr. to bring some Hollywood gravitas to its new TV and cinema ads.
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Sam Howard's comment, August 19, 2013 10:54 PM
Interesting to see how a brand that has been around forever is trying to 'youth-en'' up its image by aligning themselves with superheros that are world famous. People will therefore think if its cool for Iron Man to have one I'll have one. I also found it somewhat weird how they have almost begun to take the piss out of themselves by turning their name into a running joke of sorts. From all the cool/effective marketing campaigns I've seen this would have to be one of the worst, just doesn't make any sense
Corey McDevitt's comment, August 21, 2013 1:35 AM
I think this is a very clever marketing campaign, although, like Sam said, it isn't the best, but it will create some sort of remembrance to their brand. The remembrance factor is created through the add being very creative and bizarre with the way they allocated their HTC brand name to all those weird one liners. The add portrayed why they are different, but at the same time you come away thinking, "what did i just watch?".
Teagan Adams's comment, August 22, 2013 10:14 PM
I agree with Sam, this is a strange approach to take for a company obviously wanting to instigate change in their image/reputation. I did like the line, 'HTC, it's what you want it to be'. At this initial stage they seem to be putting it back in the consumers hands and seen as how companies are constantly striving to deliver the consumer with what they want almost before they know themselves, this could be a tactical method of finding out just what those 'wants' are.