A new pop-up restaurant is making customers pay by posting on Instagram. By doing this the restaurant's food will be visible to more consumers as people's followers see meals. This generates views and makes more consumers aware of the restaurant. It also gets consumers interested in the brand. The effectiveness of the method comes from the fact that consumers are more likely to trust each other rather than brands.
Marketers are continuously trying to find new channels to advertise and entice new consumers. There have been many directions that marketers have attempted to use in the past, a fair amount have never got off the ground mainly because the user base isn't greater enough. Smart watches may be a new direction for marketers to progress and research once they gain a substantial user base. Or marketers could take a gamble now and work to perfect the technology in its early stages so that they can reap the benefits once they become a must have electronic device.
Could Pinterest be the next platform marketers to utilise. With paid ads being introduced it provides companies with the opportunity to get their product in front of Pinterest users. By doing this it will improve product and brand awareness and also promote talk between the users and possibly make the product more memorable. Overall it will generate better consumer engagement creating bonds between consumers and brands, improving loyalty, and eventually improving sales and profit.
Some brands are successfully using Snapchat to reach the coveted teen demographic. With this guide, your brand can, too.
Sam Allard's insight:
A new development in social media marketing as companies start to use snapchat to remind their customers that they are there. The app offers lots of benefits for firms, its surprising they haven't begun using it earlier. Exclusive snapchat offers will surely bring customers to the doors.
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