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CANAL+ LAUNCHES SEASON 4 OF GAME OF THRONES WITH AN AMBITIOUS TRANSMEDIA CAMPAIGN – Transmedia Storyteller

CANAL+ LAUNCHES SEASON 4 OF GAME OF THRONES WITH AN AMBITIOUS TRANSMEDIA CAMPAIGN – Transmedia Storyteller | Intergrated Marketing Communications | Scoop.it

Via Simon Staffans
Sam Allard's insight:

Using a massively multiplayer online Game of Thrones game to allow viewers to interact and become more immersed in the Television series. 

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Simon Staffans's curator insight, March 9, 2014 1:54 AM

Interesting campaign in Spain, from Rob and Conducttr,

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Abstract - Creativity Online

Sam Allard's insight:

A new pop-up restaurant is making customers pay by posting on Instagram. By doing this the restaurant's food will be visible to more consumers as people's followers see meals. This generates views and makes more consumers aware of the restaurant. It also gets consumers interested in the brand. The effectiveness of the method comes from the fact that consumers are more likely to trust each other rather than brands.

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The Fourth Screen: How Smartwatches Could Be Used for Ads

The Fourth Screen: How Smartwatches Could Be Used for Ads | Intergrated Marketing Communications | Scoop.it
Will your wrist be the next billboard?
Sam Allard's insight:

Marketers are continuously trying to find new channels to advertise and entice new consumers. There have been many directions that marketers have attempted to use in the past, a fair amount have never got off the ground mainly because the user base isn't greater enough. Smart watches may be a new direction for marketers to progress and research once they gain a substantial user base. Or marketers could take a gamble now and work to perfect the technology in its early stages so that they can reap the benefits once they become a must have electronic device.

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Masaki Higo's curator insight, May 14, 2014 5:28 AM

New Technologies have enabled a lot of possibilities for us marketer to open up some new opportunities in the context of Internet of everything. Integrated marketing communication will enable us to not only target but obtain information through these sensory devices that marketers can use as an advantage to make consumer's life much easier. Marketing communication was about the effectiveness of communication and insights. This tech will simplify the process of the system and provide insight through data of consumer's movement. From that point of view, sooner or later a new trend of advertising might emerge and change the life style of how we consume product though these devices

Matthew Wafer's curator insight, July 31, 2014 10:42 PM

Quite an interesting article of how companies could spread through various new types of channels with the use of advertisements to reach its consumers.

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CANAL+ LAUNCHES SEASON 4 OF GAME OF THRONES WITH AN AMBITIOUS TRANSMEDIA CAMPAIGN – Transmedia Storyteller

CANAL+ LAUNCHES SEASON 4 OF GAME OF THRONES WITH AN AMBITIOUS TRANSMEDIA CAMPAIGN – Transmedia Storyteller | Intergrated Marketing Communications | Scoop.it

Via Simon Staffans
Sam Allard's insight:

Using a massively multiplayer online Game of Thrones game to allow viewers to interact and become more immersed in the Television series. 

more...
Simon Staffans's curator insight, March 9, 2014 1:54 AM

Interesting campaign in Spain, from Rob and Conducttr,

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Pinterest Launches First Paid Ads With Kraft, Gap and Others | Digital - Advertising Age

Sam Allard's insight:

Could Pinterest be the next platform marketers to utilise. With paid ads being introduced it provides companies with the opportunity to get their product in front of Pinterest users. By doing this it will improve product and brand awareness and also promote talk between the users and possibly make the product more memorable. Overall it will generate better consumer engagement creating bonds between consumers and brands, improving loyalty, and eventually improving sales and profit.

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Snapchat Guide for Brands | Social Media Today

Snapchat Guide for Brands | Social Media Today | Intergrated Marketing Communications | Scoop.it
Some brands are successfully using Snapchat to reach the coveted teen demographic. With this guide, your brand can, too.
Sam Allard's insight:

A new development in social media marketing as companies start to use snapchat to remind their customers that they are there. The app offers lots of benefits for firms, its surprising they haven't begun using it earlier. Exclusive snapchat offers will surely bring customers to the doors.

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Liam Palmer's curator insight, March 31, 2014 4:56 AM

Interesting that this channel is now being exploited by brands. With 26 million users in the USA alone. This channel is a big market that is only being exploited by a few brands. So therefore could be a good move for brands already established in social media circles to expand their  coverage and reach. Brands entering the social market also could exploit these customers. However care is needed to make sure that they don't send the wrong messages to customers or contradict what the brand represents.