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Clown campaign wins award - Timaru Herald

Clown campaign wins award - Timaru Herald | IMC | Scoop.it
Clown campaign wins award Timaru Herald The advertisement won best use of insight, best integrated campaign, social marketing/public service, and best communication strategy at the Communication Agencies Association of New Zealand Beacon awards on...
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College Student Snaps Up Internship by Clever Use of Legos - KMBZ

College Student Snaps Up Internship by Clever Use of Legos - KMBZ | IMC | Scoop.it
College Student Snaps Up Internship by Clever Use of Legos
KMBZ
She sent out posters and Legos to potential employers, including ad agencies.
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Where Marketing Ends, Branding Begins | Integra...

Where Marketing Ends, Branding Begins | Integra... | IMC | Scoop.it
So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?
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Brand Innovators Top 50 Women in Marketing Unveiled - Brand Blog

Brand Innovators Top 50 Women in Marketing Unveiled - Brand Blog | IMC | Scoop.it
Dana Anderson, SVP Marketing Strategy & Communications, Mondelēz International 3. Amy Avitabile, Vice President Integrated Marketing, Toys “R” Us 4. Katherine Bahamonde, Chief Marketing Officer & EVP of E-Commerce ...
Richelle Hewitt's insight:
Something to aspire to!
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WATCH Coca-Cola drops free cans to Singapore's foreign workers - Marketing Interactive

WATCH Coca-Cola drops free cans to Singapore's foreign workers - Marketing Interactive | IMC | Scoop.it
WATCH Coca-Cola drops free cans to Singapore's foreign workers
Marketing Interactive
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How to stop your brand becoming a commodity | A...

How to stop your brand becoming a commodity | A... | IMC | Scoop.it
With the supermarkets all undercutting each other on price, what can marketers do to make sure they can still command a premium for their brands?
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Marketing to Women: Women Rule Social Media « T...

Marketing to Women: Women Rule Social Media « T... | IMC | Scoop.it
Marketing to Women: Women Rule Social Media. June 27th, 2011 § Leave a Comment. Women rule in social media, spending more time, contributing more, using mobile more and buying more than men. It's true.
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What is the most annoying advertising medium? |...

What is the most annoying advertising medium? |... | IMC | Scoop.it

What marketing channel is best at motivating action? - New research reveals fascinating insights into consumers’ reactions to advertising (What is the most annoying advertising medium?

Richelle Hewitt's insight:

Good to know which mediums to be weary of when marketing. Need to find other creative ways

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