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The difference between paid, owned and earned media - 5 viewpoints - Smart Insights Digital Marketing Advice

The difference between paid, owned and earned media - 5 viewpoints - Smart Insights Digital Marketing Advice | IMC | Scoop.it
A definition of paid, earned and owned media With the rise in importance of social media and online PR, we’re seeing more companies change their method of. Marketing topic(s):Customer acquisition strategy. Advice by Dave Chaffey.
Nidhi Raniga's insight:

An excellent differentiation between owned, paid & earned media. Can really pay for a company to have an in-depth clarification! 

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How to Create an Integrated Marketing Communication (IMC) Strategy for your Small Business

How to Create an Integrated Marketing Communication (IMC) Strategy for your Small Business | IMC | Scoop.it
Learn how to integrate all of your company's marketing channels and seamlessly present a unified message to customers.

Via Érica Ariano, Ellie Xun, zzz
Nidhi Raniga's insight:

Great tips to enhance brand awareness. Must remember: e-commerce is the way to go for those smaller businesses but we may forget that not every single person can easily access the net

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EmilyTse's curator insight, May 15, 2014 3:12 AM

This article discusses about how to create an integrated marketing communication strategy for small businesses. I believe that this article is interesting because i would think that that IMC strategy could only be implemented effectively by companies on a large scale.

Owen's curator insight, May 15, 2014 9:23 PM

IMC for the small business

Yuhua Hong's curator insight, August 3, 2014 7:26 AM

The article identifies genernal offline and online marketing channels and give a clear explaination about integrated marketing communication(IMC). It is stated that IMC is designed for delivering content massage to target audiences. There are four genernal steps for establishing IMC. Firstly, define your IMC goals so that you can always keep them in mind during IMC planning and operations. Then, getting familiar with your target audiences. For any businesses, consumers’ opinions and reactions towards their IMC plan are very important to the company. The third step is ensure you deliver your content messages consistently over all different media channels. Finally, it should be noticed that conduct marketing audits regularly will be a helpful way to review and revise your strategy. 

Rescooped by Nidhi Raniga from Strategy and Competitive Intelligence by Bonnie Hohhof
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Clinique: Utilizing Search for Consumer Insight - Forbes

Clinique: Utilizing Search for Consumer Insight - Forbes | IMC | Scoop.it

In this Brand Innovator Spotlight, Emily Culp, VP of Global Digital/Consumer Marketing & Media at Clinique at Estee Lauder, explains why search is a powerful consumer insight tool and suggests how brands can easily apply it to their businesses.


Via Bonnie Hohhof
Nidhi Raniga's insight:

Clinique are onto it! They're monitoring consumer behavior through what they search on Google, which skin conditions/tips are being searched for most frequently. For them its just about 'product development' whilst us consumers think they want to help. They just want to flood our searches on Google with their products and their name everywhere so we don't really know where else to look.. Cunning.. Getting inside consumers heads

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3 ways Facebook is failing us

3 ways Facebook is failing us | IMC | Scoop.it
As someone who relies on Facebook as both a user and a customer, I'm frustrated.
Nidhi Raniga's insight:

It seems that using social media as a platform for your brand's marketing could be back-firing. Even though Facebook is one of the largest social media platforms, brands should be careful using Facebook as one of their main communication mediums. 

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Branded Viral Videos: The Secret Marketing Weapon - Mashable

Branded Viral Videos: The Secret Marketing Weapon - Mashable | IMC | Scoop.it
Branded Viral Videos: The Secret Marketing Weapon Mashable Some of the most outstanding content that brands are publishing trends toward lightly (rather than overtly) branded videos — instead of focusing on self-promotion, brands ensure their...
Nidhi Raniga's insight:

I feel that a brand getting a market maven such as a celebrity to talk about their new campaign is the best way to make a new campaign viral! All it takes is 1 tweet.. 

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