Think Saatchi and Saatchi have chosen a fantastic direction with the marketing campaign. The executed the idea of ' Holding on to Summer" by having customers poster and adshells scattered around auckland with removeable towels and jandals. They work great together as a primary and secondary medium source.
Kiwis love the summer and especially having the warm weather we have currently, it enforces and remind kiwis of fond fun memories they have had during summer.
creative director Guy Roberts said that "for many kiwis, L&P and summer go hand in hand and we hope this campaign will help kiwis hold on to that great summer feeling just a little bit longer.”
Social media presents a unique, interactive means for companies to brand themselves and their products, as well as reach customers and prospects. To take ful...
melanie Cottrell's insight:
With todays target audience being from the Y generation, it means it is harder for company get connect with the consumer. Company now have access to free media sights which seem to take all of this generations time. Marketing products through numerous media channels, making the consumers more aware.
This youtube clip identifies how companies can take advantage of the free social media sites, and create/ maintain communication with the clients.
This article is very interesting - it highlights Ellens viral selfie taken at the Oscars Sponsored by Samsungs smartphone. This is a prime example of integrated marketing... strategically using media in a variety of ways, targeting people on twitter but also oh screen. It reinforces the importance of creativity in the marketing sector. One cannot merely buy views online, but needs to add a little uniqueness to make it stand out from the other noise and clutter.
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