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Women Dominate Every Social Media Network -- Except One (Infographic)

Women Dominate Every Social Media Network -- Except One (Infographic) | IMC | Scoop.it
Fewer men use fewer social media networks for fewer reasons, a new infographic shows.
Mariah Healey's insight:

Interesting to see that women are utilising social media more frequently than men, and also access a wider range of social media than men. When looking at integrated marketing communications, this would be a very interesting element of social media to consider as a business or brand. If you’re brand has a male target audience, is social media worth investing in? Or is it time for a male-friendly alternative to be created? Does there need to be a new and innovative social media platform designed for males only? Something to think about…

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SageVoice: Three Easy Tips For Effective Social Media Marketing

SageVoice: Three Easy Tips For Effective Social Media Marketing | IMC | Scoop.it
Effective social media marketing requires a great deal of effort, but there are some simple solutions that can make a difference in reaching and connecting with your audience.
Mariah Healey's insight:

When looking at integrated marketing communications, timing is everything. It is one thing for a business or brand to create engaging content that captures the attention of the intended audience, but it is a whole other thing to ensure that they actually see the content and are given the opportunity to engage with it.

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Study on the Trend of Social Media and TV to the Youth

Diagnosis wherewith the vary as regards commutual communications industry yet televisor in contemplation: vfXBeawokU http://t.co/bPsV95mjdc
Mariah Healey's insight:
Again social media is such a vital component of successful Marketing communications especially with technology developing and changing so radically in society.
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Ooi Jun Hao's curator insight, May 13, 2014 9:15 PM

Mass media has influence our environment, by helping to create agendas which giving us things to think and talk about. Mass media also influence our thoughts, values, belief and behavior. In addition, Television is the primary source of information and entertainment for most peoples during their free time and it has become a popular medium which imitated and influences culture because viewers often take interest and pay attention to the shows they watched.  This lead by showing the essential of reality shows as media, by expose the messages of the brand to consumers

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Innovation Reactor: How to develop an integrated marketing communications strategy

Innovation Reactor: How to develop an integrated marketing communications strategy | IMC | Scoop.it
Implementing an integrated marketing communications strategy can provide a competitive advantage for your business.
Mariah Healey's insight:
Interesting perspective regarding IMC development and strategic consumer relations. Also a good read on why linear direct marketing processes are no longer and effective with consumers due to new technology.
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How to Create an Integrated Marketing Communication (IMC) Strategy for your Small Business

How to Create an Integrated Marketing Communication (IMC) Strategy for your Small Business | IMC | Scoop.it
Learn how to integrate all of your company's marketing channels and seamlessly present a unified message to customers.

Via Érica Ariano, Ellie Xun, zzz, Meg MacDonald
Mariah Healey's insight:

Four very interesting and insighful tips on creating IMC for a small business. Particularly the emphasis placed on knowing your consumer/customer and developing goals for your business to work towards as a team.

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EmilyTse's curator insight, May 15, 2014 3:12 AM

This article discusses about how to create an integrated marketing communication strategy for small businesses. I believe that this article is interesting because i would think that that IMC strategy could only be implemented effectively by companies on a large scale.

Owen's curator insight, May 15, 2014 9:23 PM

IMC for the small business

Yuhua Hong's curator insight, August 3, 2014 7:26 AM

The article identifies genernal offline and online marketing channels and give a clear explaination about integrated marketing communication(IMC). It is stated that IMC is designed for delivering content massage to target audiences. There are four genernal steps for establishing IMC. Firstly, define your IMC goals so that you can always keep them in mind during IMC planning and operations. Then, getting familiar with your target audiences. For any businesses, consumers’ opinions and reactions towards their IMC plan are very important to the company. The third step is ensure you deliver your content messages consistently over all different media channels. Finally, it should be noticed that conduct marketing audits regularly will be a helpful way to review and revise your strategy. 

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Top Social Media Strategies For Your SMEs Business in 2014

Top Social Media Strategies For Your SMEs Business in 2014 | IMC | Scoop.it
Social Media has continued to adapt, how businesses use social media today is different than in 2013. Get an idea of what Social Media Strategies are working.

Via Abd Torah
Mariah Healey's insight:

Social Media is an element of marketing that cannot and should not be ignored by any business or brand. In today’s society, being on social media has become a vital and integral part of communicating with consumers around the clock. Social Media is allowing companies and marketers to have a stronger connection with consumers around the clock, and provide truly engaging content for consumers, whilst simultaneously receiving relevant feedback that will prove to be incredibly useful regarding future social media endeavours.

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Abd Torah's curator insight, March 31, 2014 9:22 PM

Top Social Media Strategies For Your SMEs Business in 2014

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Why We're Not Satisfied with Social Media Sites - NBCNews.com

Why We're Not Satisfied with Social Media Sites - NBCNews.com | IMC | Scoop.it
Why We're Not Satisfied with Social Media Sites
NBCNews.com
Customer satisfaction with websites has to take into account all the different devices people use to surf the Internet, especially mobile. Why We're Not Satisfied with Social Media Sites.
Mariah Healey's insight:

It's true that although online and social media experiences might be positive for consumers, it does not necessarily reflect on their experience with a company as a whole. Interesting that consumers and social media junkies are becoming more and more aware of privacy concerns as well as the constant stream of advertisements that they are bombarded with.

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Integrated Marketing Communications

Integrated Marketing Communications | IMC | Scoop.it
I just listened to a lecture by Monique Ellwell, a social media consultant with Conversify. I decided to practice my newfangled mind-mapping skills, so I took non-linear, graphic notes. Check it out and glean some wisdom nuggets from the picture!
Mariah Healey's insight:
A really great visual example of the way marketing and social media are now key players in the success of a business or brand. Mind mapping can also be a good tool for brainstorming new and innovative IMC ideas!
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Small Business Technology - Yahoo! New Zealand Finance

Small Business Technology - Yahoo! New Zealand Finance | IMC | Scoop.it
Business Technology
Mariah Healey's insight:
An interesting look at the way social media and Twitter in particular are used to increase productivity in the workplace. It allows employees to have a break throughout the day while remaining productive and stimulated in a work environment.
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