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Rescooped by Maggie Zhang from The Social Media Story
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Social Media: Making Friends For Money

Social Media: Making Friends For Money | IMC | Scoop.it
Social Media: Making Friends For Money
Business 2 Community
Businesses question the value of incorporating social media into their marketing communication mix.

Via Susan Andrews
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Jaklin Issaeva's comment, September 26, 2013 8:37 PM
I found this article to be really interesting and relevant to the IMC concept because it talked about creating friendships with consumers on social media sites as part of the communication mix. I think this is a great way for brand's to engage with consumers on a more personal level because consumers are more likely to respond to products or attributes with emotional attachments of some sort. This is also a great way of building consumer loyalty post purchase which contributes highly to building brand equity for many brands.
Wenjing Zheng's comment, September 26, 2013 10:22 PM
"consumers are strongly influenced by what their friends think about a brand." i am totally agree with this statement. a good use of social media can bring a great benefit for a company.Nowaday, social platform has become a most popular place that people connected with others.a great way for brand's to engage with consumers on a more personal level because consumers are more likely to respond to products or attributes with emotional attachments of some sort.
Maggie Zhang's curator insight, September 27, 2013 12:18 AM

The reason why I scooped this article is because the article rose up an interesting point about online communications – making friends with your customers. The article used Facebook as an example to explain why online marketing is important. The author listed four reasons why marketers should use online communication tools to expand their marketing. Facebook has provided a fantastic platform for both consumers and companies to communicate with each other. Just like the article I have read before about mobile marketing, marketing communications are not only one-way communication nowadays. Another benefit of using online communicating is more efficient and economical. The companies can act faster to their customers’ feedback and the customers can be managed better. 

Scooped by Maggie Zhang
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Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing

Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing | IMC | Scoop.it

With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year. As predicted by marketing experts in early 2012, powerful trends such as content marketing are already reorienting and rewiring the business world in this digital bazaar.It’s not just that social media is exploding; it’s how brands communicate. Empowered consumers with their expanding arsenals of social technology devices are going to change the landscape in 2013, too. This holiday season, consumers are going to be buying more new gadgets that will change the marketing dialogue between brands and consumers and test businesses’ ability to engage.

Maggie Zhang's insight:

I strongly agree the tech adoption trend which has been mentioned in the article. Since tablet came to people’s life, more and more consumers use it to browse the website or to read the news instead of computer. EMarketer estimates that tablet users will reach 89.5 per cent by 2014. The figures showed that tablet will become a huge chance for companies to expand their social media. And just like smart phones, more and more companies developed their apps to approach their consumers. New technologies made marketers reach their target audiences much easier than before. 

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Hendy Han's comment, August 22, 2013 2:51 AM
A great article to be shared Maggie. I do agree too that technology has revolutionized marketing. It brings efficiency and effectiveness for businesses and definitely a great opportunity that SMEs could use. As the article says, Social media and content marketing are indeed an important aspect to be learned and used to expand the business
Jaklin Issaeva's comment, August 27, 2013 8:05 PM
I like this article because it talks about how powerful trends such as content marketing are already reorienting and rewiring the business world in this digital world. I found this article to be very relevant to IMC process because of the social/ mobile media expansion and use of different communication channels.