With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year. As predicted by marketing experts in early 2012, powerful trends such as content marketing are already reorienting and rewiring the business world in this digital bazaar.It’s not just that social media is exploding; it’s how brands communicate. Empowered consumers with their expanding arsenals of social technology devices are going to change the landscape in 2013, too. This holiday season, consumers are going to be buying more new gadgets that will change the marketing dialogue between brands and consumers and test businesses’ ability to engage.
Maggie Zhang's insight:
I strongly agree the tech adoption trend which has been mentioned in the article. Since tablet came to people’s life, more and more consumers use it to browse the website or to read the news instead of computer. EMarketer estimates that tablet users will reach 89.5 per cent by 2014. The figures showed that tablet will become a huge chance for companies to expand their social media. And just like smart phones, more and more companies developed their apps to approach their consumers. New technologies made marketers reach their target audiences much easier than before.
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