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Sales Promotion Objectives - Kicking Brand Habits

Sales Promotion Objectives - Kicking Brand Habits | IMC | Scoop.it
The objective of sales promotion is to change behavior. Stimulating consumer behavior by getting people to kick their brand habits is not easy. It often t
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Enhancing In-Store Experience | Digital Influence | Social Media Today

Enhancing In-Store Experience | Digital Influence | Social Media Today | IMC | Scoop.it
We all know the world is going digital. However, according to Deloitte’s newly released report, did you know that digital technologies currently influence 36% of in-store retail sales, to the tune of $1.1 trillion, and that this number is likely to reach 50% of in-store sales by the end of 2014?
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UK Consumers Want Useful, Not Perpetual, Email Marketing Messages

UK Consumers Want Useful, Not Perpetual, Email Marketing Messages | IMC | Scoop.it
Email as a marketing tool remains very relevant in the UK. More internet users of all ages prefer to be contacted via email marketing than any other method. However, marketers should be wary of making communications too often—the mantra should be “more relevant, less frequent.”
Liam Palmer's insight:

In this day and age of changing marketing trends, and the shift from traditional channels to new interactive channels, most of the focus has been put on social media and how to use it most efficiently. This is obviously important and needs attention, but the data from this study in the UK shows that email is still the preferred method of receiving marketing messages.  

 

The implications of this mean that marketers must focus on the messages being sent by email and the frequency of these messages. It is important to make sure that customers don't get 'spammed' as this is the biggest cause of unsubscriptions from marketing notifications. 

 

There is also room for improvement in the area of sending personalized emails. customers are more likely to be interested in messages related to products they have previously purchased or similar purchases. This should help to increase responses to messages. 

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Creative British Airways billboard identifies planes that fly overhead

Creative British Airways billboard identifies planes that fly overhead | IMC | Scoop.it
In the end, the ultimate goal of advertising is to get customers to remember and ultimately purchase a product or service. The simple goal doesn't mean the ...
Liam Palmer's insight:

Advertising has the role of informing and persuading consumers. This has been done in conventional methods for a long time and has become tedious at times. There is a lot of 'clutter' that occurs due to the mass amounts of these ads. Therefore finding new ways to reach the audience is vital. This example by British Airways will get customers interested and even motivate them to use this airline.   

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Hidden Harmony: Power of Reputation & Brand

What happens when you combine corporate reputation and brand equity?


Via Stefan Vadocz
Liam Palmer's insight:

An integrated approach to building reputation and brand at the same time instead of having two distinct silos. This is an 'invisible' harmony but it needs to be worked at, not just assumed that it will continue. Management need to acknowledge this and implement strategy.

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Alda Telles's curator insight, December 13, 2012 10:07 AM

New analysis of data from 50,000 consumers has documented a powerful hidden harmony in the business world: That between brand and corporate reputation.

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Carimac group launches detoxing campaign - Jamaica Gleaner

Carimac group launches detoxing campaign - Jamaica Gleaner | IMC | Scoop.it
Jamaica Gleaner Carimac group launches detoxing campaign Jamaica Gleaner From fifth left to sixth right: Dr Livingston White, coordinator, Integrated Marketing Communication (IMC), CARIMAC; JIIC Marketing Officer Rachel McKenley; the company's...
Liam Palmer's insight:

An interesting campaign that students are employing over social media to promote a positive outcome.

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Build Your Brand with Hashtags - Business 2 Community

Build Your Brand with Hashtags - Business 2 Community | IMC | Scoop.it

Via Dugguri, Cyndee Mudliar
Liam Palmer's insight:

Hastags now aren't just for girls taking selfies on facebook and instagram, but also to build your brand!

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Alysia Cole's curator insight, May 19, 2014 10:51 PM

This is an interesting article that provides 3 easy steps to building brands on social media with the use of hashtags.

As more people are joining social media platforms such as Facebook and Twitter these are great ways for marketers to reach out to their target markets.

The use of hashtags allow people to easily follow and join conversations around specific topics. Hashtags also allow businesses to watch other competing brands and other industry leaders on social media. 

William Creedy's curator insight, October 1, 2014 8:03 AM

Interesting that something as simple as a 'hashtag' can create brand awareness, or a brand image, not only companies utilize it but also organisations using social media.

Tyla McKenzie's curator insight, October 1, 2014 10:06 PM

Social media platforms such as twitter and instagram allow the use of hashtags. Hashtags are an easy way to use a single word to promote businesses and brands. For example, Remix Magazine recently through a party to celebrate their spring issue. As Spark was one of their main sponsors they created the hashtag '#RemixedBySpark' - not only a play on words, both Remix and Spark encourage party goers to use this hashtag on every picture they took. The hashtag connects all the pictures and when consumers use it they are promoting the brand through there own social media platforms. For someone with a lot of followers this is hugely influencing. Spark and Remix can also then go through the images, 'Like' and comment on them and interact with their consumers.

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Ten Components of Integrated Marketing Communications

Ten Components of Integrated Marketing Communications | IMC | Scoop.it
The arrival of social media changed the playing field for integrated marketing communications.
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How has Integrated Marketing Communications (IMC) contributed towards the evolution of Brand communications?

How has Integrated Marketing Communications (IMC) contributed towards the evolution of Brand communications? | IMC | Scoop.it
Introduction Over the couple of previous decades, research on IMC (Integrated Marketing Communication) has generated immense discussion leading to interesting contribution to the evolution of IMC a...
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Are You Tweeting at the Wrong Time for Site Traffic? | Simply Measured

Are You Tweeting at the Wrong Time for Site Traffic? | Simply Measured | IMC | Scoop.it
In my last post, How Many Tweets is Too Many Tweets?, I found that Tweeting in 15-minute intervals helped me drive my brand’s engagement & traffic. PERFECT, right? Well, not quite. If I Tweeted every 15 minutes, everyday, between the hours of 5AM & 9PM, that would be a massive 64 tweets per day…WELP! That’s…
Liam Palmer's insight:

Twitter is a massive market that continues to grow, which offers another channel to reach mass audiences, as well as communicate with individuals. 

 

The main issue would seem to be what to tweet right? to a degree this is correct, but unfortunately having the right tweet is useless if it is not  posted at the right time to engage the right audience. The result of this is tracking what times the most traffic goes through the site and the most interactions occur. Once the peak times have been identified, the number of tweets must be aligned to match. This should result in increased interactions and exposure for the tweets and the brand. 

 

However it is important to make sure that tweets are posted for 'the sake of it' and that all messages are aligned with the brand and give the same consistent message as other channels. This is to make sure the customer doesn't become confused about the brand and what it represents. 

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Guerrilla IMC and Super M's outdoor campaign that actually impacts people lives

Guerrilla IMC and Super M's outdoor campaign that actually impacts people lives | IMC | Scoop.it
Brands make many promises. Most of them rely on the consumer having to buy something for the brand to keep up their end of the bargain. Super M decided to fly in the face of such open bribery by teaming up with outdoor specialists Guerrilla IMC and giving the people of Cape Town free rides all summer!
Liam Palmer's insight:

This is a novel, but interesting approach to advertising using an IMC campaign. This gives the customer a 'free ride'. Figuratively and literally as the y get the physical ride and also the fact that they don't have to purchase the product to get the service. This allows positive associations with the brand. Building brand awareness, knowledge and therefore brand equity. 

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Developing Brand Image Through Brand Imagery - Part 2

Developing Brand Image Through Brand Imagery - Part 2 | IMC | Scoop.it
Learn how brand imagery helps to build brand equity.

Via Donna
Liam Palmer's insight:

An interesting view on using more than just direct marketing or focusing on specific advertising. The examples given show how powerful a tool brand imagery can be (Tropicana) and how it adds to the brand equity. This is an area that doesn't gain much media attention, but can be very important and marketers must be aware of the implications of changing or modifying these images that consumers associate  with the brand.

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Snapchat Guide for Brands | Social Media Today

Snapchat Guide for Brands | Social Media Today | IMC | Scoop.it
Some brands are successfully using Snapchat to reach the coveted teen demographic. With this guide, your brand can, too.

Via Sam Allard
Liam Palmer's insight:

Interesting that this channel is now being exploited by brands. With 26 million users in the USA alone. This channel is a big market that is only being exploited by a few brands. So therefore could be a good move for brands already established in social media circles to expand their  coverage and reach. Brands entering the social market also could exploit these customers. However care is needed to make sure that they don't send the wrong messages to customers or contradict what the brand represents. 

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Sam Allard's curator insight, March 14, 2014 10:59 PM

A new development in social media marketing as companies start to use snapchat to remind their customers that they are there. The app offers lots of benefits for firms, its surprising they haven't begun using it earlier. Exclusive snapchat offers will surely bring customers to the doors.

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It's Time for PR and Sales to Move Past the One-Night Stand - Business 2 Community

It's Time for PR and Sales to Move Past the One-Night Stand - Business 2 Community | IMC | Scoop.it
It's Time for PR and Sales to Move Past the One-Night Stand Business 2 Community Integrated marketing communication (IMC) campaigns sit at the top of this funnel and consist of various tactics including traditional public relations, paid...
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7 Ways to Create a Successful Integrated Marketing Campaign - CIO

7 Ways to Create a Successful Integrated Marketing Campaign - CIO | IMC | Scoop.it
CIO
7 Ways to Create a Successful Integrated Marketing Campaign
CIO
While there is no one sure-fire formula to creating a successful integrated marketing campaign, there are steps that businesses and marketers can take to maximize viewership.
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