SlideShare presentation of our list of the top 10 most remarkable marketing campaigns ever -- and why they deserve a look.
|Scooped by Leonid Bondarev|
The world if full of inspiring marketing complains. Companies like Nike (Just do it) and McDonalds (Loving It) made their slogans so popular when said out of content the company logo or name immediately pops into your head. Now that is success!
This article or blog to be more exact features 10 more examples of “Remarkable Marketing Campaigns”. Most of the i love and know very well. The question i keep asking myself is; what is the recipe for a successful campaign, what do these campaigns all have in common?!
The fact remains that all of them are bright and attention grabbing but there are plenty of visually attractive complains out there, why are they not so successful. The answer came with my privies post well they all have 3 things in common; they all are aligned with their company’s stars (Vision, mission and brand personality) in every ascent of the communicated massage. They all inspire action, in Burger Kings case; you have ‘sacrifice 10 friends” to get a free burger. Lastly the sense of urgency or action happening now is definitely present in every campaign! BK is on fire, Elf yourself was done on XMAS and the MINI box is just right there in your immediate environment in the rubbish. (-: Superb!