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Using Augmented Reality As Part Of An Integrated Marketing Communications Strategy | The Star Group

Using Augmented Reality As Part Of An Integrated Marketing Communications Strategy | The Star Group | IMC | Scoop.it
One example of using augmented reality as part on an overall integrated marketing communications strategy.
Jola Lynch's insight:

Any company that has been around for a long time knows how to capture it's customers attention and to be successful by doing things correctly. 

Creating an excellent customer experience is what will encourage customers to come back in the future in unison with forms of retention giving customers that extra nudge to get through the door. Customers expect great customer service and therefore only speak about their experience if it was great or bad. Word of month is a very powerful tool for this.....

 

Tecso is a prime example of a long standing company. Creating a "Big Price Drop" campaign combined with an app that was accessible by customers gave them the opportunity to check in to Tesco anywhere at anytime.

 

This integrated marketing communication strategy was very innovative in the sense that it's number one competitor were not quite up with the play. The augumented reality that this form of marketing offers companies a way of promoting their brand through technological advancements such as mobile phones.  

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The difference between paid, owned and earned media - 5 viewpoints - Smart Insights Digital Marketing Advice

The difference between paid, owned and earned media - 5 viewpoints - Smart Insights Digital Marketing Advice | IMC | Scoop.it
A definition of paid, earned and owned media With the rise in importance of social media and online PR, we’re seeing more companies change their method of. Marketing topic(s):Customer acquisition strategy. Advice by Dave Chaffey.
Jola Lynch's insight:

There is a novelty in giving owned and earned media a chance as paid media has always had the front line. 

 

Owned media includes corporate content - websites blogs, mobile apps. Owned media is closely associated with it's brand. 

 

Earned media uses organic content - word-of-mouth, publisher editorial, influencer outreach. Earned media can be seen as different channels of promotion for a brand. Different conversations either online or offline could be considered earned media. 

 

Paid media produces the traditional ads. These are advertisements on television, through brochures and billboards. 

 

A plan has been created for managers to implement the steps of strategy, organisation, production and analysis. 

 

In this day and age many people rely on paid media but other forms of media such as owned and earned would allow a brand to spread it's wings as such and to discover different avenues of promotion. Touch points of customers are reached dependent on the individual through the variety of advertisements they come across. When marketers look at these forms of communication they can find out which are most effective for their business. 

 

Earned, paid and owned forms of media are highlighted in integrated marketing communication as they are an aspect that often marketers would dust under the mat. Giving markers the opportunity to open many more doors has great potential to increase brand awareness and brand equity in the long term. 

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Why Blogs (Still) Matter For Social Entrepreneurs

Why Blogs (Still) Matter For Social Entrepreneurs | IMC | Scoop.it
When social entrepreneurs ask me about a digital media strategy, the first words out of my mouth are often these: "start a blog, today, right now." They sometimes look at me like I teleported in from the mists of 2006, but I always stick to that advice. Blogs are still [...]
Jola Lynch's insight:

Social entrepreneurs are often stuck for marketing ideas. What this article suggests is that there is no better place to start then with a blog. 

 

Blogs open so many avenues being able to share links and posts with other like minded people can also gain lots of coverage of the brand and keep older customers engaged. 

 

Starting a blog involves telling your own story, running your own press, making authenticity matter, inviting conversation and engagement and having a space that allows social medial personal to focus on digital media. 

 

Bloging can be a very valuable and affective way of reaching customers. It keeps a positive spotlight on the brand as you are the one that controls what is said. In marketing communications it is important to create that interpersonal relationship with customers and no better way to do it then directly talking to the customers and encouraging conversation about the brand and relevant products. 

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Online Marketing Giant Launches New Mobile Responsive Web Site - World News Report

Online Marketing Giant Launches New Mobile Responsive Web Site - World News Report | IMC | Scoop.it
Online Marketing Giant Launches New Mobile Responsive Web Site. Press release distribution provided by World News Report
Jola Lynch's insight:

Online Marketing Giants have created a system where advertisements are adapted to different technologies including smart phones, tablets, laptops and desktops.

 

It is pointed out that "the core success online never changes" -Chris Brewer (online marketing giant resident). Integrated marketing communication focuses on different ways of making communicating to customers easy and effective. 

 

Designing and implementing campaigns can often be time consuming but well worth the result. 

 

Online Marketing Giant provides a service that helps to create websites and customized plans that can monitor results of customer websites and similar tools. 

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Online Marketing Tips for Nonprofits

Online Marketing Tips for Nonprofits | IMC | Scoop.it
Here are some useful ways for charities and non-profits to increase their online exposure, without draining too much of their already limited resources. I include tips to increase brand awareness and donations at no cost (except for a little time and effort).
Jola Lynch's insight:

The nonprofit sector is often forgotten about when it comes to marketing but this articles provides potential doors to be open in terms of receiving for grants and promoting themselves. 

 

Using multi media such as videos is an effective approach of letting others know about what the business does. Having easy access and methods of processing donations would increase the likelihood of receiving them. Whether it be on social media networks or with in the community there is lots of support. Many websites are provided in this article as suggests for these organisation. Google and Facebook are the two main providers identified. 

 

Building a database helps to keep information of donors together and is also a way of keeping everyone involved on the progress and success of the business as well as the call for donations when necessary. 

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4 simple steps to improve consumer engagement - iMediaConnection.com

4 simple steps to improve consumer engagement - iMediaConnection.com | IMC | Scoop.it
Jola Lynch's insight:

It is evident in integrated marketing communication that portraying the message to a customer attractively is key. 

 

Knowing how to approach and display advertising to customers makes all the difference. With a vast majority of customers moving to on-line shopping many companies are looking at this as a high promotion spending area. Understanding the customers behaviour and emotions companies can target what triggers the customer to react and indulge in a certain product. 

 

Consumer engagement is crucial but can only be done when effort is put into learning about the customers wants and needs. Promoting during peak hours and targeting those who desire to do their Christmas shopping early includes segmenting the target market. 

 

Mobile promotion is becoming more and more common as the majority of the global market uses their phone to find out information about a brand and/or product or to compare prices between brands and stores. 

 

Communicating with customers should be a continuous process and know when and why they change their mind about  a purchase. Promotions on-line should aim to meet the viewing times of customers especially when they peak as stated in the article.

 

 

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Burberry's CEO on Turning an Aging British Icon into a Global Luxury Brand

Burberry's CEO on Turning an Aging British Icon into a Global Luxury Brand | IMC | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
Jola Lynch's insight:

Luxurious brands can quickly become forgot when their main focus is lost. Burberry had to take a different approach of marketing which would not degrade the brand name but show its reliability world wide and maintain it's brand strength. 

 

A very good point brought about by the CEO -Angela Ahrendts -  is that no matter where you go in the world you get exactly the same experience in store. This proves a successful global company when no matter where you go your coffee tastes the same or retailers respond in the same way. 

 

In the marketing scheme of things it is important to look at how you can produce the best product and promote it in it's most positive light. The brand czar that the CEO of Burberry went through showed that customers everywhere in the world were receiving different experiences and prices dependant on where they were based. This showed an inconsistency in the brand and how it would be perceived by customers. Centralizing the design and focusing on core products would keep the name of Burberry alive and sustain it's brand image. Maintaining a high class brand can be very tricky especially when competing with companies who again a larger increase in profit every year but through a strategic approach a brand can be lifted and recognised once more.  

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New IBM Study Says CIOs Have a New Boss – The Customer - Business 2 Community

New IBM Study Says CIOs Have a New Boss – The Customer - Business 2 Community | IMC | Scoop.it
Jola Lynch's insight:

A huge amount of Integrated Marketing Communication focuses on the customer and finding suitable source via which to process information. 

Regardless of the product or service there should be a strong emphasis should on individual customers. Collecting data to get information across to individuals is crucial in the competitiveness of today. Chief Information Officers now play more of a service role then that of a manager as they want to be in the know and on the same wave length as the buyers. Customers are number one and control the swing of many businesses, therefore an outstanding experience for customers is huge priority. 

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Brands struggle with mobile: News from warc.com

Brands struggle with mobile: News from warc.com | IMC | Scoop.it
Jola Lynch's insight:

There are not many companies that take advantage of mobile devices. Other forms of wireless devices such as tablets, laptops and e-readers are often used as primary forms of media advertising,

Mobile gives companies the opportunity to communicate with customers through a form which is constantly on and constantly accessible to both the company and the customer. With online shopping becoming increasingly popular and the technological world advancing now customers are able to purchase any product, anywhere and anytime.

Product knowledge as well as brand awareness are easily increased through mobile and therefore using mobile is an opportunity that managers shouldn’t pass up. This gives managers the chance to have the upper edge and to inform customers.

Integrated marketing communications provides many avenues through which marketing can occur. Mobile is definitely a form of promotion that has more advantages than measured. Marketers should seriously consider this form of communicating with customers as it will benefit them greatly. 

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Why Blogs (Still) Matter For Social Entrepreneurs

Why Blogs (Still) Matter For Social Entrepreneurs | IMC | Scoop.it
When social entrepreneurs ask me about a digital media strategy, the first words out of my mouth are often these: "start a blog, today, right now." They sometimes look at me like I teleported in from the mists of 2006, but I always stick to that advice. Blogs are still [...]
Jola Lynch's insight:

Social entrepreneurs are often stuck for marketing ideas. What this article suggests is that there is no better place to start then with a blog. 

 

Blogs open so many avenues being able to share links and posts with other like minded people can also gain lots of coverage of the brand and keep older customers engaged. 

 

Starting a blog involves telling your own story, running your own press, making authenticity matter, inviting conversation and engagement and having a space that allows social medial personal to focus on digital media. 

 

Bloging can be a very valuable and affective way of reaching customers. It keeps a positive spotlight on the brand as you are the one that controls what is said. In marketing communications it is important to create that interpersonal relationship with customers and no better way to do it then directly talking to the customers and encouraging conversation about the brand and relevant products. 

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Dilan Jivan's curator insight, April 16, 2014 10:39 PM

Great Article here, blogs can be used to express your business the way you want.

 

i agree with you here jola in which you said 'Bloging can be a very valuable and affective way of reaching customers. It keeps a positive spotlight on the brand as you are the one that controls what is said'.

 

In marcoms it is good to create that relationships with customers and by blogging, this can be a simple, easy and cheap way! Highly recommend having a blog!

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Smartphone and Social Media Usage: Men vs. Women (Infographic)

Smartphone and Social Media Usage: Men vs. Women (Infographic) | IMC | Scoop.it
According to a new infographic, men turn to social media channels more than women for business and dating. Women, meanwhile, look for sharing with friends,...
Jola Lynch's insight:

Undoubtedly in the evolving 21st century many marketers have take a more digital approach to their marketing It is interesting to see though that men and woman use these social media platforms in a different way. Men are often more focused on using digital sources such as iPhone and iPads for business reasons. On the other hand woman use their digital devices for socialising, entertainment and self-help .

 

When communicating messages to men and women it is crucial to use suitable platforms. Sometimes digital media is not always the way to go as it seems with men. Initially men and women both gained from technological advancements but it has become evident as time has passed that men are more attrared to deals and promotions where as women prefer to interact with different brands. 

 

Different types of brands also appeal to different genders. When cars, sports or action themes are shown men spark up and show interest. Women on the other hand relate to sentimental themes such as family, real life, pets and kids. 

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Simon Morrisey-Brown's curator insight, October 1, 2014 5:51 PM

I found this article and infographic quite interesting because it explains in detail how men and woman use social media platforms differently. It would be beneficial to know these statistics when designing marketing plans. I was most interested in the statistic that showed woman following brands on social media to pick up on good deals, over 70% of woman and only 18% of men. That is a big difference! And surely one that could make a difference in how a brand was to market themselves to their preferred customer base.

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8 content marketing principles most companies get wrong

8 content marketing principles most companies get wrong | IMC | Scoop.it
Content marketing is the logical evolution of social media, the practice that puts the theory into action. Many companies whether B2B, B2C, enterprise or small business, are jumping on the content bandwagon. However, lots are also missing the key connections that turn content marketing into leads and ROI.
Jola Lynch's insight:

A lot of companies are looking at marketing principles in the wrong way. The content provided should be attractive to the target audience. It should communicate an clear message that customers will associate with its brand. Jingles, advertisements and logos are one way to keep a customer thinking about a brand and creating social media platforms for easy communication are also beneficial.

 

Creating an efficient way of communicating clear and crisp messages is a crucial part to any business. It is important though that it doesn't stop there. Actions speak louder than words and therefore putting what you advertise into practice. 

 

"If content is king, engagement is the royal army". Sharing content with your customers through all forms of social media's give the company every opportunity to get in touch with the company and build brand awareness. 

 

Creating videos can be a very effective way to reach customers but it is not necessary to go over the top in creating these as there are simple but effective ways to do so via video.

 

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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Are Making

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Are Making | IMC | Scoop.it
I reviewed a well-known shared direct mail package recently and came up with these 8 suggestions that will help out every small business.
Jola Lynch's insight:

In today's day and age it is hard to believe that there are still some businesses that don't use social media as a primary form of advertising. It has become evident that over time media has played a huge role in promotion and advertising. It is surprising to hear that some businesses take a different approach. 

 

Looking at integrated marketing communication it is shown that different forms of advertising are relevant to different people. Mailing people flyers is another approach that can be taken but this article suggest that social media is a dominant form of advertising and that all businesses should take this approach. 

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Starbucks' Logo Debate Shows Customers' Engagement

Starbucks' Logo Debate Shows Customers' Engagement | IMC | Scoop.it
Last Wednesday, Starbucks unveiled a new logo, and the world has not been the same since. I'm kidding, of course, but the change — a simpler, cleaner version of the mermaid (or, if you will, ...
Jola Lynch's insight:

The reaction to Starbucks changing their company logo reflects the amount of loyal customers that Starbucks has. Because Starbucks is so well known for to be a upper class coffee it has control of it's brand and customers either love it or hate it but never the less adjust to it because of the feeling that they get when associated with the brand name. The change in logo won't stop customers purchasing the coffee they desire but might make them think twice about the reusable cups and other merchandise.

 

Changing the logo definitely caught a lot of peoples attention and perhaps made them think twice but at the end of the day the product is the same only in different patterned cup. 

 

In relation to Integrated Marketing Communication Starbucks has the control although they do care about customers ownership of the brand and keeping everyone happy while doing what is best for the company. 

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Nike, Snickers and Fosters have created powerful integrated campaigns – so what's their secret?

Nike, Snickers and Fosters have created powerful integrated campaigns – so what's their secret? | IMC | Scoop.it
For an increasing number of campaigns, integration across a large number of media is essential. Tim Bourne, chief executive of Exposure, explains how it should be done
Jola Lynch's insight:

This article shows that to have successful marketing campaign it is crucial to get inside the customers mind and to trigger their emotions.

 

Nike has created a "Find Your Greatness" Campaign. This lets each individual strive to do their best with the Nike brand truth which is "Just do it". 

 

Snickers used celebrity reinforcement and the tag like "You're not you when you're hungry". This triggered the emotions of customers thinking that they are just not themselves when they are famished. 

 

Lastly Fosters campaigned their Australian beer as being laid back and focused on the Amber Nectar used. 

 

Integrated marketing focuses on the customer and insuring that they are drawn in through their emotions and that they are influenced to purchase their product. Triggering their emotions also helps with making brand associations as long as they are positive towards that company. Different forms of media can be used to reach different potential customers and make the message of that brands truth stick with their human emotion. 

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Simon Morrisey-Brown's curator insight, October 1, 2014 6:20 PM

I have thought in the past that sending the same message across different media channels was an effective way to target consumers. By sending one message i assumed businesses could stand out, but i now think that this may become boring to the average consumer. This article explains how new unique messages and versatile uses of social media can enhance consumer engagement and it seems that an effective campaign will revolve around a strong theme rather than a direct message.

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What will the next 25 years of the web bring? Carat, Digit, Geometry Global, iProspect, MEC and The Bio Agency discuss

What will the next 25 years of the web bring? Carat, Digit, Geometry Global, iProspect, MEC and The Bio Agency discuss | IMC | Scoop.it
On the web's 25th birthday – marking a quarter of a century that transformed the world – The Drum spoke to some industry experts to...
Jola Lynch's insight:

Where will the world wide web be in 25 years? Many people have different opinions on what new discoveries will be made but three things are evident.

1. With technology evolving everyday by the year 2039 nearly everything will be connected to the internet and accessible by majority of the world

2. Most home devices will be controlled electronically and will be part of our daily life. 

3. Data will be collected without the knowing of the individual and the web may know those individuals better than they know themselves.

As technology continues to grow it is evident that customers prefer the automated or electronic way of doing things on a daily bases - Welcome 2039 - where everything is on-line.  

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