This article proves that brands are using social media websites such as Instagram, Facebook and You Tube to engage with there customers. The visual component of these sites are proving to be a platform for brand building and it really suprised me that people on these sites are even touching base with brands that dont have an official account. For example, Chanel does not have an official instagram account yet more than 2.7 million images have been branded with the #chanel hashtag. This just shows me that instagram is a really great way to get your brand name out there and build on it while consumers are able to visualize it. However, I do agree with this article when saying brands should not just go ahead and join social media websites if their customers are not there. This would be senseless as the brand could really loose out on their customers.
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