The integration of Apple's iPhone-powering mobile operating system - iOS - into cars has been a slow process, to say the least.
Jan Singhapan's insight:
First of all, I have always been an apple fan and this time it seems like the right topic to choose. I remember the first idevice that i owned was ipod generation 2 around 6-7 years ago, less applications stored in my ipod compare to any other idevices at home but I remembered the first few months I bought it, it was always with me whereever i went. Then I moved on to iphone 3, 4, 5 then more, the integration of the technology, the change in its looks, applications and new software have always drawn my attention to purchase more. As you may already have seen the "TILE" ads, an application that helps you find lost items... how cool is that ? Lastly, what you have seen on this article, Apple is integrating their line of products into another form. The integration will never stop, consumers like "myself" will have to purchase their products again and again.
We've all seen them before. Innocent bystander, voluntarily pushing a large inviting button, only to be met by a minute-long blitz of staged chaos, with them as the star of the show.
Jan Singhapan's insight:
I agree with this article that "experiential marketing drives online consumer engagement" by watching these ads I feel that I was engaged into them and really get the ideas and attitude that these brands are trying to engage with their consumers. All the credits must go to experienced marketing teams who have put all the work and effort to try to get message across to their consumers. If a marketing team does not know what they are doing, these ads can be confused to the audiences.
There are two ads links in this article, the first one is Gorilla’s Cadbury and second is Snicker’s bar. After watching both ads, I have a lot of doubts though whether I really want to buy these products. I am confused as I am not sure what the marketers are trying to refer “Gorilla feeling the air” to. If I was to have some Cadbury chocolate why am I feeling the air ? also with the Snicker’s bar, do I want to be put in that kind of excitement situation ? not really… there are mix messages here that the marketers do not have a clear message. Emotional responses from the viewers are important as it makes different if viewers understand clear message and want to buy the products you are selling. Confused messages make viewers think should I buy their products, is it that good ?
To know the importance of branding is really vital in marketing and advertising world. According to this article, Nike felt that it was very important for their consumers to follow successful athletes by creating Michael Jordan and Lebron James' signatures shoes. From the results of that and also because basketball is widely played in the US, Nike has always owned the majority of market share in basketball shoes in the US. The next question here is who will be the next basketball player that Nike picks to promote their new line of shoes?
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