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Week 5 Program planning, objectives, budgets, measuring success - Is Your Marketing Strategy Working? How to Effectively Measure Your Progress

Week 5 Program planning, objectives, budgets, measuring success - Is Your Marketing Strategy Working? How to Effectively Measure Your Progress | IMC | Scoop.it
Image source: la.eater.com Whether you are a large chain of restaurants or a mom and pop neighborhood eatery, your marketing strategy is vital to t
Jan Singhapan's insight:

This article demonstrates how marketing strategy can work effectively for people who is interested in running a restaurant. Your marketing strategy would work effectively if you have the followings:

-set clear goals and objectives, be realistic about them,

-your message advertise to customers is short, sweet, easy for them to remember your business.

-Be different, creative and target at your customers are another keys

-call to action, when promoting for your business always include QR code, website, facebook page or text sms promotion message with timeframe provided so that you are able to

- track and measure how succesful your marketing strategy is.

 

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Kerry Chung's comment, August 22, 2013 9:26 PM
To build up a restaurant from zero to actually start earning money is a long distance, set up clear goals is necessary, strategy helps you to manage everything. In the process, we need to make sure things are on track, nothing behind schedule. That is an important part of planning.
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Week 3 Understanding integration -Video: Apple Reveals Full Integration For iOS In The Car, Brands Jumping On

Week 3 Understanding integration -Video: Apple Reveals Full Integration For iOS In The Car, Brands Jumping On | IMC | Scoop.it
The integration of Apple's iPhone-powering mobile operating system - iOS - into cars has been a slow process, to say the least.
Jan Singhapan's insight:

First of all, I have always been an apple fan and this time it seems like the right topic to choose. I remember the first idevice that i owned was ipod generation 2 around 6-7 years ago, less applications stored in my ipod compare to any other idevices at home but I remembered the first few months I bought it, it was always with me whereever i went. Then I moved on to iphone 3, 4, 5 then more,  the integration of the technology, the change in its looks, applications and new software have always drawn my attention to purchase more. As you may already have seen the "TILE" ads, an application that helps you find lost items... how cool is that ? Lastly, what you have seen on this article, Apple is integrating their line of products into another form. The integration will never stop, consumers like "myself" will have to purchase their products again and again.

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Anny Ma's comment, August 19, 2013 7:04 PM
Im an apple fan as well
Anny Ma's comment, August 19, 2013 7:05 PM
They designed their own style an own software, for people who use apple, they need to purchase all apple stuff, so apple make money.
Kerry Chung's comment, August 22, 2013 11:10 AM
I think making different product is a smartest choice for a brand to actually attract different level customers, to keep your brand fresh and new, because people like new things I remember from few years ago there is always some rumor says Apple going to have a concept car soon, I see that Apple not satisfy on their target market, that’s why now we had Ipod, Ipad, Iphone, Ipad mini, that’s how Apple increase their sales and customers number, I’m an Apple user as well, in my point of view, Apple always bring me surprise to make me feel fresh of this brand.
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week 1 Consumer engagement - Experiential marketing is driving online consumer engagement

week 1 Consumer engagement - Experiential marketing is driving online consumer engagement | IMC | Scoop.it
We've all seen them before. Innocent bystander, voluntarily pushing a large inviting button, only to be met by a minute-long blitz of staged chaos, with them as the star of the show.
Jan Singhapan's insight:

I agree with this article that "experiential marketing drives online consumer engagement" by watching these ads I feel that I was engaged into them and really get the ideas and attitude that these brands are trying to engage with their consumers. All the credits must go to experienced marketing teams who have put all the work and effort to try to get message across to their consumers. If a marketing team does not know what they are doing, these ads can be confused to the audiences.

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Anny Ma's comment, August 19, 2013 7:12 PM
Yeah, in this case, marketers need to be clear that what they are doing and what goals they want to achieve so they know what to do and to improve.
Kerry Chung's comment, August 22, 2013 10:35 AM
In today's society companies put more focus on what customers want or need, because money may not the first concern on their mind nowadays, people starts compare services and prices between different companies that provide the same products or services, because once companies made mistake, people might go to another company which sell the same product, that's why there is many survey companies, to help companies to find out what their need to improve to satisfy different customers need.
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Week 4 Communicating with consumers: the importance of emotional responses- Marketers Should Let Their Emotions Get The Better of Them - Chief Marketer

Week 4 Communicating with consumers: the importance of emotional responses- Marketers Should Let Their Emotions Get The Better of Them - Chief Marketer | IMC | Scoop.it
Jan Singhapan's insight:

There are two ads links in this article, the first one is Gorilla’s Cadbury and second is Snicker’s bar. After watching both ads, I have a lot of doubts though whether I really want to buy these products. I am confused as I am not sure what the marketers are trying to refer “Gorilla feeling the air” to. If I was to have some Cadbury chocolate why am I feeling the air ? also with the Snicker’s bar, do I want to be put in that kind of excitement situation ? not really… there are mix messages here that the marketers do not have a clear message. Emotional responses from the viewers are important as it makes different if viewers understand clear message and want to buy the products you are selling. Confused messages make viewers think should I buy their products, is it that good ?

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Week 2 Brands and brand managment: the importance of branding. Brand Management

Week 2 Brands and brand managment: the importance of branding. Brand Management | IMC | Scoop.it
Jan Singhapan's insight:

To know the importance of branding is really vital in marketing and advertising world. According to this article, Nike felt that it was very important for their consumers to follow successful athletes by creating Michael Jordan  and Lebron James' signatures shoes. From the results of that and also because basketball is widely played in the US, Nike has always owned the majority of market share in basketball shoes in the US. The next question here is who will be the next basketball player that Nike picks to promote their new line of shoes?

 

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Anny Ma's comment, August 19, 2013 7:07 PM
brand is important since it is the first thought in people's mind. To find a relevant star for the brand help bring better brand image.
Kerry Chung's comment, August 22, 2013 10:57 AM
Brand building is a company property but that’s indiscernible, it can influence one company market positioning, which means that can affect your target market and product prices setting. I believed every company try to build their brand more grand and unique to show that how different there are to compare to another companies that selling the same products. In this article, the best example I think would be Samsung and Apple, they all selling the same products, aiming same level of customers, and they are also have a successes brand build.