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Cadbury brings in RPM for Easter Egg Trails campaign

Agency RPM has developed a new Eggsplorers theme for this year's Cadbury's Easter Egg Trails campaign to enhance consistency between sites.
James Morgan's insight:

This shows how a company can turn a simple Easter egg hunt into a very positive and effective awareness campaign through the use of integrated marketing communications.  They were able to build uo a large amount of public attention even before the main event through the shops.  Then during and after the egg hunt they used social media to turn it into a family affair for the whole world to watch.  They have integrated all aspects of their campaign to work with each other beautifully and have defiantly grabbed the worlds attention.  Well done Cadbury. 

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Unbelievable Bus Shelter | Pepsi Max. Unbelievable #LiveForNow - YouTube

Pepsi Max brings you the Unbelievable. Unbelievable feats and experiences created for you by Pepsi Max Pepsi Max surprise commuters with an 'unbelievable' au...
James Morgan's insight:

This bus shelter campaign from Pepsi is an extraordinary, innovative and unbelievable example of the kind of out of the box thinking that grabs the attention of the public.  It completely takes away the static and dull aspects of the traditional outdoor advertising and gives it a whole new flavour that not only touches on multiple senses but also gets the consumers interacting with the billboard and the brand.  I don't know about you guys but Pepsi is defiantly in my mind after seeing this.

"Imagination is the only weapon against reality"  Cheshire Cat

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Facebook PMD Gigya releases Consumer Insights to better understand user identities - Inside Facebook

Facebook PMD Gigya releases Consumer Insights to better understand user identities - Inside Facebook | IMC | Scoop.it
Gigya, a Facebook Preferred Marketing Developer, released a new Consumer Insights tool that gives marketers a view into consumer identity.

Via Heather Koroll
James Morgan's insight:

This is a very thought provoking article that gives even more emphasis on the importance of social media, or even just digital platforms, in marketing.  As we know how important consumer insights are towards coming up with new profitable business solutions that push companies from the ever growing haze of products and services that are entering today's market.  This new tool gives marketers access to quick and affordable information on consumers and trends that they follow to give "advanced" audience segments.  It is still important to make use of other qualitative methods to develop ideas and themes, but their use in combination with this new tool could just be the key to that 'new idea'.

"Limits, like fear, is often an illusion" Michael Jordan.  

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Beckie Epke's curator insight, March 14, 2014 2:16 AM

Consumer Insights:

This article about consumer insights is really thought-provoking but also quite scary. Companies can now understand their consumers better by gathering information from their Facebook. Everything you like on Facebook, everything you comment on, and read, helps marketers understand what your interest are and how and where to advertise, enabling them to enhanced the connection you have with them. The example in the article is laid out in a really easy way to understand what types of information they can gather from you and how they can use this.

The example in the article shows the social network identity breakdown between the two American football teams, the Seahawks and the Broncos. Telling you, what gender the supporters are, where they live, where they shop, what movies they watch, what TV shows they watch and where they eat. This information is key for the marketers trying to connect with their consumers.

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McDonald's spent more than $988 million on advertising in 2013 - Christian Science Monitor

McDonald's spent more than $988 million on advertising in 2013 - Christian Science Monitor | IMC | Scoop.it
Christian Science Monitor
McDonald's spent more than $988 million on advertising in 2013
Christian Science Monitor
For the third consecutive year, restaurant advertising spending increased sharply more than total U.S.
James Morgan's insight:

This article is very representative  of the "top of mind awareness" strategy that is the life support of businesses competing in fast moving, low involvement markets.  When consumers have to make a small decision, fast, it generally falls dependent on the environment around them and what is going on on the top of their minds.  This example of food; what are you  going to have for lunch?  What goes through your mind when you ponder this question?  Is it the small lists of products or places that you know or have heard about?  This is why I believe that it is safe to say that every cent spent on awareness advertising by McDonald's was well spent and without it they would soon see market share plummet. 

"Economy does not lie in sparing money, but in spending it wisely" Thomas Huxley.

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Mobile Advertising: New-Age Money Minter? - Zacks.com

Mobile Advertising: New-Age Money Minter? - Zacks.com | IMC | Scoop.it
Superzoo.co.uk
Mobile Advertising: New-Age Money Minter?
James Morgan's insight:

This article gives a great explanation of how important the rapidly growing mobile network is to advertising.  I believe that this article is especially relevant to New Zealand as its mobile network is extremely rapidly moving.  This may be because of the lagging internet technology in the country.  Also this article makes great note of how advertisers still haven't fully mastered  the advertising methods towards this platform ( excluding a few specialist features such as Google's CPC ).  This is shown with the frequently occurring "annoying" banner adverts etc. forming on mobile apps.  This leaves some great opportunities for those out of the box thinkers.

“As soon as you open your mind to doing things differently, the doors of opportunity practically fly off their hinges.”  Jay Abraham

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